Tony-Robbins-Life-Coach-Business-Guru
Does this mean that the internet has little value? Or is it rather that good quality content and this comes in many different forms, rises to the surface online? I learned a lot of healthy “reality thinking” when I was Tony Robbins‘ marketing copywriter at Empowernet in Sydney, Australia. I got to watch a tonne of Tony’s videos and digested a stack of his books. I went and attended Robbins own positive motivational seminars along with thousands of other people who seriously felt and believed they wanted more out of life. While I had read a dozen brilliant, self help books, by an assortment of writers – from Napoleon Hill to Steve Pavlina.; like a lot of people and for different reasons, I held a small amount of skepticism about what I saw as a New Age type of super proactive American style “corporate thinking.”
After all, I wanted to be a creative fiction writer. I had a professional background in acting. I saw myself as a “creative artist,” not a corporate robotic slave. In retrospect, I see this as a silly way to think. I now know that this kind of thinking actually made my acting career more difficult.
Since then, because of pro-active self-help gurus like Tony Robbins and a bunch of other wealthy friends, with a story to tell, I learned the value of setting solid dreams and going indefatigably after them. I learned the real value of constant personal change and personal fulfillment. Now, change inside myself and outside myself is one of the greatest certainties in my life. I have goals that I love, that I work towards solidly and I’m happy jumping every hoop I have to, in order to make these things happen. When things get tough, I get creative. I leverage my artistic creativity in story telling, gained from years of creative acting and writing to create great sales marketing opportunities for you and your company. I think completely differently and enjoy the work I put into personal change.
Enjoy this video featuring Anthony Robbins interviewing Frank Kern and John Reese.
Don’t be afraid to make those necessary changes to your life and implement new effective marketing strategies. christophercopywriter is solving your marketing needs in some of the best ways possible for your companies given circumstances. We’re changing in line with our vision and dreams and we’re helping our clients make profitable changes towards their dreams as well.
Australian Interactive Media Industry Association
Published according to Mathew Pailthorpe, on a facebook groups page for the major Australian internet marketing and web design regulation body, the
Australian Interactive Media Industry Association (AIMIA) -
If these statistics don’t convince you beyond all doubt to spruce up your internet marketing presence immediately, then I suppose it’s safe to conclude, good sense or solid statistics can’t help you or your business make real profits!!
Get the internet working for you today.
Looking forward to your email brief and to working together with you in the very very near future.
The internet sells and sells big.
Warm regards,
Christopher Dusseldorp
creative director | copywriter
christopher copywriter
christophercopywriter_public_relations_seo_webcopy_internet_marketing_stories_sydney
copywriting - publicity - seo - ghostwriting
knowing what form of media they want us to write something for, but they often don’t usually know what else we could do to “most effectively” (the crucial term here) promote them.
Ok. Now in saying that, cutting out the abundance of empty spin which exists in the advertising and marketing industry, a very large sense of what christopher copywriter does provide for clients may be distilled and refined down to – We tell the stories of things. Your things. For You. That’s a big part of what we do. Stories… which truly sell.
It’s the easiest way to share what our industry actually does for it’s clients. Done well, it really trooly works too.
When I look inside myself, at my job as a copywriter and truly care for my clients and their products, services and company, I see a very real passion, a purpose – let’s call it my drive. A very real passion and purpose to help you “simply” sell what you do, in the best possible and cost effective ways. That’s my sole mission for you.
looking from a big picture perspective, we are doing what we do best and what you, the client, has come to us to do for you anyway. It’s here though, I find I face a challenging choice…
Now do I take the easy road? By giving you only what you asked for. For example – 5 pages different page of web copy links and a short internet film script within a reasonable time frame, no questions asked…
Getting to know and understand the client, their company and products as if they are a best friend. We prefer to use the products we write about because then we are in a position to best understand their best real assets, short comings, emotional sales value, technical benefit value and a whole bunch of other things. We can come to have a relationship with the product or service we are selling, like the buyers will. This helps us create top quality copywriting to move your product.
Making mental , emotional, rational, scribbled or drawn notes on the rest of the industry and the products or services they belong to, so we can bring this back to writing your campaign in a thoroughly informed way.
Brainstorming. Mind mapping. Intuition. (Possibly only an amalgamation of past experiences with great work assimilated through our feelings, rational and imagination.) Various Starts. Middles. Finishes. Unique Sales Propositions. Technical selling propositions. Emotional Selling propositions. Tag Lines. Targeting the main potential client base. Other methods of persuasion. Following hunches. (Summoning the creative gods onto the page, so to speak.) Weighing all this up against each other. Hiding this potentially confusing process from the client and simply delievering the results.
Completing the job you asked for, to the very word of the brief, for the media at hand, targeted to your clientelle, with our freshly found creative ideas, as inventively and persuasively as we possibly can and get it all in by our agreed reasonable deadline.
You’re probably saying, wow, I never knew it took all that!
Well yes, to do it right, it does, but it’s our job. To give you our best possible work. Which is what you should want to make the most sales with the work we do for you. Else we could simply give you anything, most people don’t understand the difference between quality work and work, but the end results are somewhat telling.
OR
We often get to know your product even better than you know it yourself (amazingly enough). So now, do I also reveal to you these creative something extras we discover? Those other stories (short or long) we know would sell and sell big after weighing everything up in certain different forms of media?
Isn’t that our job as well? Isn’t that what any client would want? For us to serve them, by selling them, as best we can. One would hope so.
This is all pretty much a condensed report of big picture thinking stuff. It’s what marketing strategy is all about and it’s a very valuable tool for any highly successful business marketing.
for example we discover a load of Public Relations (PR) angles… Say, enough for an entire campaign. Do we tell you? Of course we do. Or for example - if you and what you do seems perfectly suited to something else we know would produce extra sales, an increased awareness and ultimately greater desire for your product and services? Would you want us to tell you?
Perhaps a monthly electronic direct mail out (edm) is the best place to advertise your wares? Or revamped brochure text and maybe even design, with the aims of making it a better and much harder sell or steeped in a cleverer, more memorable angle or concept? Or an absolutely fantastic and undeniable tag line? And a million other valuable written things. Of course we need to tell you, but there’s also an extra cost for completing those extra discoveries but you then get the full confidence that you have received top shelf quality work. While we love to serve you and what you do or produce, we obviously have to make a living too. We have our costs.
We always consider the potential ROI (Return On Investment) for clients and I’m always very interested in how well our writing works for you, otherwise we wouldn’t even bother.
christopher copywriter gets right off on doing a truly fantastic job!!
it’s true, quality creative copywriting in the right places makes a huge difference to effectively Connecting People To Your Business and how people perceive your business. We creatively advertise and market a huge range of different products and services daily. We want to make every job the best copywriting job we can possibly do. We do this by making sure no stone is left unturned.
We investigate “into” as many ways “towards” what you do as possible, just to make certain we get this right. We wouldn’t try to do your job, so we think it’s best for all concerned, for the “bigger picture” you work with us as helpfully as possible, so we can do our best job, for you…
This degree of creative proficiency checking we undertake, is what makes christopher copywriter your smartest choice in marketing and advertising writing, no matter what you’re trying to sell.
It’s our quality assurance guarantee to you.
Love and kisses,
happy selling,
Christopher Copywriter. xx
p.s. It’s how the greatest brands, which we have come to love, became loved.
the advertising and marketing project problem illustrated
This hilarious and valuable illustration bumped into on stumbleupon, was initially drawn to depict the process of creating a specialised business software application, “The Project.” christopher copywriter thinks it works almost equally well for the business advertising and marketing communications equation. It’s helpful for those first time marketing and advertising clients to understand that we understand what sorts or issues can present themselves and that we know how to best avoid them. It makes helping you and your business all the merrier for everybody concerned.
The illustration runs miles for us to put into light relief, the potential issues, thoughts or hang ups which can sometimes arise through trying to communicate, evaluate, formulate and create on certain strategically envisioned projects. Christopher copywriter understands how important business messages can be forgotten or misconstrued. KISS. Keep It Short and Simple.
We make business communications as easy as ABC123. We’re always looking for easier ways of working. We don’t wish to enter into the abundant marketing sales hype, we strive to deliver very real solutions.
The first illustration depicts what the client usually wants. Triple value work quantity and quality, for a reduced price. Even if the product and services provided don’t really suit the clients best requirements.
The second illustration, our job, shows us building a swing that doesn’t even work. Yes it looks good, but in practice it doesn’t achieve the required results. christopher copywriter copywriters, pride themselves on doing a good job, that truly sells, every single time, for every single client we take on and every single page that we write for them. That’s the foundation our business is building upon. Not some ricketly adhoc and misunderstood formula. We’re most happy to let our positive results speak for themselves. Being motivated by doing our best possible job. Not by other possible other motivations. We understand this will always show our “true value” in the big picture. It makes sense.
The third illustration. Sometimes the various in depth specialists and so called experts and extra researchers can analyse a problem to its own detriment. Crafting a solid written story and delivering it in the correct mediums, not just any old place, and in the correct manor, not just any old how – gets the marketing communications message most effectively across.
The sixth illustration shows our desire to PUT IT ALL IN WRITING. When working with us, feel completely free to send us all or any of your thoughts about the job in an email. We will send the same back to you. It helps us understand more about how you see the job. Or perhaps you’ll be happier if we simply deliver for you. Communicating with clients is always more helpful, for you and us.
The last illustration shows what was truly needed when everything extra was moved out of the equation. I might seem strange that this is often different from what people think is needed. The successful equation is both an art and science afterall.
These websites help your company network, advertise, learn, grow, recruit and more. christophercopywriter gets loads of hits everyday from our social media optimisation strategy and websites. These hits convert into work, valuable feedback, networking, sources of fresh marketing communications information and much much more.If your business limits its online presence to blogging, posting articles on article websites, advertising banners and search engine marketing it’s missing out. The Internet provides powerful networking opportunities that allow users to effectively target their audience by logging onto social media sites like LinkedIn, Digg, Facebook, Twitter and more. Take advantage of these tools by asserting your company’s presence online and reaching more potential customers, business partners, employees, likeminded peers and friends. With a little bit of copywriting and some ongoing maintanence you can reap the rewards for our diligence.
1. StumbleUpon: Open your online presence up to a whole new audience just by adding the StumbleUpon toolbar to your browser and “channel surfing” the Web. You’ll connect with friends and share your new Website discoveries,” as well as “meet people who have similar interests.” Fun. Fun. Fun.
2. Reddit: Upload stories and articles on Reddit to drive traffic to your site or blog. Submit items often so that you’ll gain a more loyal following and increase your online presence.
3. Del.icio.us: Social bookmark your way to better business with sites like del.icio.us, which invite users to organize and publicize interesting items through tagging and networking.
4. Digg: Digg has a massive following online because of its optimum usability. Visitors can submit and browse articles in categories like technology, business, entertainment, sports and more.
5. Technorati: If you want to increase your blog’s readership, consider registering it with Technorati, a network of blogs and writers that lists top stories in categories like Entertainment, Business and Technology.
6. Myspace: MySpace is a place for friends, for personal expression, for connecting with the world. You can alert all your friends at once with any length of blog entry. Now very popular for businesses too.
7. Ning: After hanging around the same social networks for a while, you may feel inspired to create your own, where you can bring together clients, vendors, customers and co-workers in a confidential, secure corner of the Web. Ning lets users design free social networks that they can share with anyone.
8. Squidoo: According to Squidoo, “everyone’s an expert on something. Share your knowledge!” Share your industry’s secrets by answering questions and designing a profile page to help other members.
9. Furl: Make Furl “your personal Web file” by bookmarking great sites and sharing them with other users by recommending links, commenting on articles and utilizing other fantastic features.
10. Tubearoo: This video network works like other social-bookmarking sites, except that it focuses on uploaded videos. Businesses can create and upload tutorials, commentaries and interviews with industry insiders to promote their own services.
11. WikiHow: Create a how-to guide or tutorial on wikiHow to share your company’s services with the public for free.
12. YouTube: From subjects like, “How to dribble a basketball,” to naughty party boy “Corey Delainey,” everyone has a video floating around on YouTube. Shoot a behind-the-scenes video from your company’s latest commercial or event to give customers and clients an idea of what you do each day and how you like to do it.
13. Ma.gnolia: Share your favorite sites with friends, colleagues and clients by organizing your bookmarks with Ma.gnolia. Clients will appreciate both your Internet-savviness and your ability to stay current and organized.
14. Propeller: A fun source of information on pretty much everything. Add your articles. Promote and demote others articles.
15. Kirsty: A colourful website for articles, features and information on life, the universe and everything.
16. Urlesque: A internet themed, video clip, article posting and sharing website.
17. Netvouz: Netvouz is a social bookmarking service that allows you to save your favorite links online and access them from any computer, wherever you are.
18. LinkedIn: LinkedIn is a popular networking site where alumni, business associates, recent graduates and other professionals connect online.
19. Facebook: Facebook is no longer just for college kids who want to post their party pics. Businesses vie for advertising opportunities, event promotion and more on this social-networking site.
20. MEETin.org: Once you’ve acquired a group of contacts in your city by networking on MEETin.org, organize an event so that you can meet face-to-face.
21. YorZ: This networking site doubles as a job site. Members can post openings for free to attract quality candidates.
22. Xing: An account with networking site Xing can “open doors to thousands of companies.” Use the professional contact manager to organize your new friends and colleagues, and take advantage of the Business Accelerator application to “find experts at the click of a button, market yourself in a professional context [and] open up new sales channels.”
23. Ecademy: Ecademy prides itself on “connecting business people” through its online network, blog and message-board chats, as well as its premier BlackStar membership program, which awards exclusive benefits.
24. Care2: Care2 isn’t just a networking community for professionals: It’s touted as “the global network for organizations and people who Care2 make a difference.” If your business is making efforts to go green, let others know by becoming a presence on this site.
25. Gather: This networking community is made up of members who think. Browse categories concerning books, health, money, news and more to ignite discussions on politics, business and entertainment. This will help your company tap into its target audience and find out what they want.
26. Ryze: Ryze lets members organize contacts and friends; upcoming events; and even job, real-estate and roommate classifieds.
27. Tribe: Cities like Philadelphia, Boston, San Francisco, New York and Chicago have unique online communities on tribe. Users can search for favorite restaurants, events, clubs and more.
28. Ziggs: Ziggs is “organizing and connecting people in a professional way.” Join groups and make contacts through your Ziggs account to increase your company’s presence online and further your own personal career.
29. Plaxo: Join Plaxo to organize your contacts and stay updated with feeds from Digg, Amazon.com, del.icio.us and more.
30. NetParty: If you want to attract young professionals in cities like Boston, Dallas, Phoenix, Las Vegas and Orlando Fla., create an account with the networking site NetParty. You’ll be able to connect with qualified, up-and-coming professionals online, then meet them at a real-life happy-hour event where you can pass out business cards, pitch new job openings and more.
31. Networking For Professionals: Networking For Professionals is another online community that combines the Internet with special events in the real world. Post photos, videos, résumés and clips on your online profile while you meet new business contacts.
32. Naymz: A search engine optimised professional networking site which ranks out of ten, ones professional reputation amongst reviews from ones peers and those who know you.
33. SEO TAGG: Stay on top of news from the Web marketing and SEO (search-engine optimization) industries by becoming an active member of this online community.
34. Pixel Groovy: Web workers will love Pixel Groovy, an open-source site that lets members submit and rate tutorials for Web 2.0, email and online-marketing issues.
35. Mixx: Mixx prides itself on being “your link to the Web content that really matters.” Submit and rate stories, photos and news to drive traffic to your own site. You’ll also meet others with similar interests.
36. Small Business Brief: When members post entrepreneur-related articles, a photo and a link to their profile appear, gaining you valuable exposure and legitimacy online.
37. Sphinn:Sphinn: Sphinn is an online forum and networking site for the Internet marketing crowd. Upload articles and guides from your blog to create interest in your own company or connect with other professionals for form new contacts.
38. BuzzFlash.net: This one-stop news resource is great for businesses that want to contribute articles on a variety of subjects, from the environment to politics to health.
39. HubSpot: HubSpot is another news site aimed at connecting business professionals.
40. Tweako: Gadget-minded computer geeks can network with each other on Tweako, a site that promotes information sharing for the technologically savvy.
41. Wikipedia: Besides creating your own business reference page on Wikipedia, you can connect with other users on Wikipedia’s Community Portal and at the village pump, where you’ll find conscientious professionals enthusiastic about news, business, research and more. Get creative.
42. Newsvine: Feature top employees by uploading their articles, studies or other news-related items to this site. A free account will also get you your own column and access to the Newsvine community.
43. 43 Things: This site bills itself as “the world’s most popular online goal setting community.” By publicizing your company’s goals and ambitions, you’ll gain a following of customers, investors and promoters who cheer you on as you achieve success.
44. Wetpaint: If you’re tired of blogs and generic Web sites, create your own wiki with Wetpaint to reach your audience and increase your company’s presence online. You can easily organize articles, contact information, photos and other information to promote your business.
45. Frappr: Embed a Frappr map and guestbook into your company’s Web page so that you can pinpoint exactly how users find your site, discover in real-time what they have to say about your company profile and services, and create an “interactive, fun and engaging” spot for visitors.
46. Yahoo! Answers: Start fielding Yahoo! users’ questions with this social-media Q&A service. Search for questions in your particular areas of expertise by clicking categories like Business & Finance, Health, News & Events and more. If you continue to dole out useful advice and link your answer to your company’s Web page, you’ll quickly gain a new following of curious customers.
47. Mycareer: A popular source of jobs for the job hunter in Australia. Owned by Fairfax media who bring us the Sydney Morning Herald everyday. Post your CV for recruiters to find. Get detailed personality type information.
48. SEEK: Australia’s #1 recruitment, career and employment site. It has special sections for 100k plus executives and offers helpful tools and job hunting sector statistics.
49. CollegeRecruiter.com: If your firm wants to hire promising entry-level employees, check CollegeRecuriter.com for candidates with college degrees.
50. Monster: Post often to separate your business from all the other big companies that use this site to advertise job openings.
51. Sologig: Top freelancers and contractors post résumés and look for work on this popular site.
52. AllFreelance.com: This site “offers self-employed small business owners links to freelance & work at home job boards, self-promotion tips” and more.
53. Freelance Switch Job Listings: Freelance Switch is the freelancer’s online mecca and boasts articles, resource toolboxes, valuable tips and a job board.
54. GoFreelance: Employers looking to boost their vendor base should check GoFreelance for professionals in the writing, design, editing and Web industries.
55. CareerBuilder.com: Reach millions of candidates by posting jobs on this must-visit site.
56. Career Journal: The Wall Street Journal’s Career Journal attracts well-educated professionals who are at the top of their game. Post a job or search résumés here.
Link Picture: Open Source.
Presented by christopher copywriter
twitter-LinkedIn
11.11.2009
With 50 million users, LinkedIn is the largest professional social network on the planet and is used by professionals to broadcast their CV, share ideas and stay in touch. Nearly 80pc of US businesses now use LinkedIn as their primary recruiting resource.
Twitter is the social-networking phenomena that allows people to say what they’re doing or thinking in 140 characters or less.
“You’ll be able to set your professional status and display more fresh content on your LinkedIn profile via Twitter,” said Jenna Dawn of Twitter.
“And, showing your stream in places off of Twitter.com will connect you to even more people. Shared interest in tips, news, leaders and perspectives can thrust conversations into virtual brainstorms and even business opportunities,” Dawn added.
LinkedIn co-founder Allen Blue said the new feature that will allow LinkedIn and Twitter to work together will roll out in the coming days.
“The idea is simple: When you set your status on LinkedIn you can now tweet it, as well, amplifying it to your followers and real-time search services like Twitter Search and Bing,” said Blue.
“And when you tweet, you can send that message to your LinkedIn connections as well, from any Twitter service or tool,” Blue added.
By John Kennedy
orsonwelles
In recent years I think it’s safe to say The Dark Knight is the reigning champion for best viral marketing campaign which inspired activity from people all over the world. However, the greatest publicity stunt ever achieved goes all the way back to 1938, when Orson Welles’ radio broadcast of H.G. Wells novel War of the Worlds created unparalleled panic and fear of a real alien invasion. Now, exactly 71 years later, the broadcast will return as a live stream brought to you by the upcoming film Me and Orson Wells.
The original broadcast aired as an episode of the American radio drama anthology series Mercury Theatre on the Air as part of their Halloween show. The first two thirds of the 60-minute broadcast were presented as a series of simulated news bulletins, which suggested to many listeners that an actual Martian invasion was in progress. Adding to the illusion of an invasion was that the program was a “sustaining show” which means it ran without commercial breaks, and thus created a certain amount of urgency and realism. Though many people were scared, there is still dissension amongst historians as to exactly how much panic and chaos resulted from the broadcast.
You can hear the original broadcast in its entirety right here or at waroftheworldstribute.com exactly 71 years later, to the minute, on Friday, October 30th at 8pm EST. So get some popcorn, gather up your family and friends, and see if Orson Welles’ famed broadcast still holds the weight and spook that came with it back in 1938. And despite using the broadcast for its own publicity, I really have to give credit to the Me and Orson Wells marketing team for incorporating such a timely, and clever use of Orson Welles historical influence on entertainment to do so. If you haven’t seen the trailer for that film yet, then check it out here.
Thank you to Ethan Anderton for writing this story on Oct 30th, 2009.
But this is definitely how 95% of clients think and talk.. But we wouldn’t talk to a client like that graphic designing robot, we don’t even think like this, but fair’s fair all the same.. Experience and talent is sooo important for a great job, which really sells..
While this is for graphic designers, the same applies to marketing, publicity and copywriting. People think they can get an understanding on how we do things, but we have to warn them there’s a lot more to know then initially meets the eye. It’s our job to make it look simple but it’s taken years of practice and a definite positive creative and empathetic aptitude.
If you want an amazing job, simply leave it to us.. Trust and we’ll help make your business grow! That’s what we get off on…
advertising stories sell
Out of the thousands of ads and marketing materials produced in Australia and abroard every year, loads of it will be forgotten by the end of the year. For oodles of reasons the story (and the stories images) don’t stick strongly enough in the minds of consumers. The idea might for a day or a week, but not for a month or a year. If you think about those special ads you remember from ten years ago. They’re still there spinning conciously through your minds eye. People still sing them walking down a Sydney street. Your product remains remembered, long after the campaign is over. Talk about value for money! Overall, it’s somewhat sad the best effective copywriting is really only a tiny tip of the whole advertising and marketing copywriting iceberg. It really should be bigger.
Just as christopher copywriter lifts the lid here on our blog on the power of your company story and it’s effective delivery to the correct channels, it seems lately everybody has been gasping to say something meaningful about the deepest and most effective method of advertising and marketing – story telling.
In a print story written by business journalist Jenny Dillon, for Sydney’s Daily Telegraph, on the 10th of August titled, “New marketing era can work real tweet,” Jenny interviews Cybershack boss, Charlie Brown about helping your business florish by cleverly using social networking sites. It was almost as if we wrote the interview ourselves. The content and many key and poignant phrases seemingly lifted directly from either our copywritingpublicrelationsadvertisingmarketingsydney.com blog or from our website www.christophercopywriter.com.
“You can use these channels to tell a story….others are not doing it very well, their information is boring, not exciting,” explains Mr Brown. Thank your god or some other great spirit for christophercopywriter. We’re your company copywriting stories professionals.
We’re happy to announce, blogger and copywriter at Netregistry, Jonathan Crossfield, has also posted today an entry expounding the virtues of the power of story telling to your advertising and marketing. Our complements are flowing in…
“Yet too often we see pieces of writing or marketing ideas that are the equivalent of just pushing words around or playing with neat designs or online gimmicks without that strong idea and message underneath. If the story is strong enough, the medium no longer matters. A good story will be powerful and emotive whether conveyed in a book, on screen, in a marketing pamphlet or even in sand. Don’t get blinded by the medium and forget the story underneath,” wrote Jonathan.
Is it true, the best people get the best jobs and work for the largest, longest running and loudest companies? What of, “It’s not what you know, but who you know.” It’s possible somewhat almost adequate people, get great jobs because they know the right people. Your marketing and advertising is always going to be better written and imagined by a great story teller. But how do we know if your copywriter is great, or just ok?
We love it when fellow professionals understand, appreciate and adopt christopher copywriter ’s effective marketing and advertising methods and strategy and even better when they adopt or hedge around exactly how we communicate them. We don’t have a choice but to love it! It happens to us often! It’s the ultimate complement for any writer, copywriter, marketing guru or speaker. It’s just one other way we’re showen that it’s us, at christopher copywriter who has the true creative skills required to pull off the memorable, top quality and great value for money advertising and marketing gigs… No baloney.
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