copywriting - publicity - seo - ghostwriting
New clients often come to us,
knowing what form of media they want us to write something for, but they often don’t usually know what else we could do to “most effectively” (the crucial term here) promote them.
Ok. Now in saying that, cutting out the abundance of empty spin which exists in the advertising and marketing industry, a very large sense of what christopher copywriter does provide for clients may be distilled and refined down to – We tell the stories of things. Your things. For You. That’s a big part of what we do. Stories… which truly sell.
“Advertising, marketing, internet marketing, social media marketing, public relations, publicity, marketing strategy, ghostwriting, blogs and e-books – all require and provide for the client, the clients story communicated attractively and seductively to the buying public.“
It’s the easiest way to share what our industry actually does for it’s clients. Done well, it really trooly works too.
When I look inside myself, at my job as a copywriter and truly care for my clients and their products, services and company, I see a very real passion, a purpose – let’s call it my drive. A very real passion and purpose to help you “simply” sell what you do, in the best possible and cost effective ways. That’s my sole mission for you.
In doing this,
looking from a big picture perspective, – we are doing what we do best and what you the client, has come to us to do for you anyway. It’s here though - I find I face a challenging choice…
Now do I take the easy road? By giving you only what you asked for. For example – 5 pages of web copy, a short internet film script and a couple of promo publicity pieces in a relevant magazine - within an acceptable time frame…
Which - (taking a short turn to make a couple of quick dot points) - usually consists of…
1) Researching and Empathising With You – The Client – and Your Target Market.
Getting to know and understand the client, their company and products as if they are a best friend. We like to know how your buyers feel about what you do. We can market you in many different ways and in different spaces - to cause you and your products to rip and buzz! We prefer to use the products we write about because it places us in a position to best understand their best real assets, short comings, emotional sales value, technical benefit value and a whole bunch of other things. We can come to have a relationship with the products and services we are selling - like the buyers will. We can go to great lengths to understand your customers, clients and buyers. This helps us create top quality copy writing and marketing communications strategy to move your product.
2) Researching Your Competition.
Making mental , emotional, rational, scribbled or drawn notes on the rest of the industry and the products or services they belong to, so we can bring this back to writing your campaign in a thoroughly informed way.
3) The Creative Investigation and Exploratory Phase.
Brainstorming. Mind mapping. Intuition. (Possibly only an amalgamation of past experiences with great work assimilated through our feelings, rational and imagination.) Various Starts. Middles. Finishes. Unique Sales Propositions. Technical selling propositions. Emotional Selling propositions. Tag Lines. Targeting the main potential client base. Other methods of persuasion. Following hunches. (Summoning the creative gods onto the page, so to speak.) Weighing all this up against each other. Hiding this potentially confusing process from the client and simply delivering the results.
4) Finally, Making the Tough Decisions and Finalising the Writing.
Completing the job you asked for, to the very word of the brief, for the media at hand, targeted to your clientele, with our freshly found creative ideas, as inventively and persuasively as we possibly can and get it all in by our agreed reasonable deadline.
You’re probably saying, wow, I never knew it took all that!
Well yes, to do it right, it does, but it’s our job. To give you our best possible work. Which is what you should want to make the most sales with the work we do for you. Else we could simply give you anything, most people don’t understand the difference between quality work and work, but the end results are somewhat telling.
OR
While doing processes 1 to 4 above for you…
We often get to know your product even better than you know it yourself (amazingly enough). So now, do I also reveal to you these creative something extras we discover? Those other stories (short or long) we know would sell and sell big after weighing everything up in certain different forms of media?
Isn’t that our job as well? Isn’t that what any client would want? For us to serve them, by selling them, as best we can. One would hope so.
This is all pretty much a condensed report of big picture thinking stuff. It’s what marketing strategy is all about and it’s a very valuable tool for any highly successful business marketing.
“It’s about getting from A to B in the most economical time and cost.”
Sooo…
for example we discover a load of Public Relations (PR) angles… Say, enough for an entire campaign. Do we tell you? Of course we do. Or for example - if you and what you do seems perfectly suited to something else we know would produce extra sales, an increased awareness and ultimately greater desire for your product and services? Would you want us to tell you?
Perhaps a monthly electronic direct mail out (e-dm) is the best place to advertise your wares? Or revamped brochure text and maybe even design, with the aims of making it a better and much harder sell or steeped in a cleverer, more memorable angle or concept? Or an absolutely fantastic and undeniable tag line? And a million other valuable written things. Of course we need to tell you, but there’s also an extra cost for completing those extra discoveries but you then get the full confidence that you have received top shelf quality work. While we love to serve you and what you do or produce, we obviously have to make a living too. We have our costs.
We always consider the potential ROI (Return On Investment) for clients and I’m always very interested in how well our writing works for you, otherwise we wouldn’t even bother.
christopher copywriter gets right off on doing a truly fantastic job!!
…but yes,
it’s true, quality creative copywriting in the right places makes a huge difference to effectively Connecting People To Your Business and how people perceive your business. We creatively advertise and market a huge range of different products and services daily. We want to make every job the best copywriting job we can possibly do. We do this by making sure no stone is left unturned.
We investigate “into” as many ways “towards” what you do as possible, just to make certain we get this right. We wouldn’t try to do your job, so we think it’s best for all concerned, for the “bigger picture” you work with us as helpfully as possible, so we can do our best job, for you…
This degree of creative proficiency checking we undertake, is what makes christopher copywriter your smartest choice in marketing and advertising writing, no matter what you’re trying to sell.
It’s our quality assurance guarantee to you.
Love and kisses,
happy selling,
Christopher Copywriter. xx
p.s. It’s how the greatest brands, which we have come to love, became loved.
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