christopher copywriter's blog

advertising stories sell

The media, advertising and marketing landscape is a very funny and fascinating space. Different opinions come fast and thick, society is always changing and truly unique skills, requiring memorable, effective and long lasting copywriting concepts and ideas and water tight, timely storylines (both visual and verbal) – are often sadly far and few between. It all seems, at least on the surface, to be sooo subjective, too random. Everybody thinks they can write. Yet there is a very scientific methodology to the art, science and psychology of great copywriting.

Out of the thousands of ads and marketing materials produced in Australia and abroard every year, loads of it will be forgotten by the end of the year. For oodles of reasons the story (and the stories images) don’t stick strongly enough in the minds of consumers. The idea might for a day or a week, but not for a month or a year. If you think about those special ads you remember from ten years ago. They’re still there spinning conciously through your minds eye. People still sing them walking down a Sydney street. Your product remains remembered, long after the campaign is over. Talk about value for money! Overall, it’s somewhat sad the best effective copywriting is really only a tiny tip of the whole advertising and marketing copywriting iceberg. It really should be bigger.

Just as christopher copywriter lifts the lid here on our blog on the power of your company story and it’s effective delivery to the correct channels, it seems lately everybody has been gasping to say something meaningful about the deepest and most effective method of advertising and marketing – story telling.

In a print story written by business journalist Jenny Dillon, for Sydney’s Daily Telegraph, on the 10^th of August titled, “New marketing era can work real tweet,” Jenny interviews Cybershack boss, Charlie Brown about helping your business florish by cleverly using social networking sites. It was almost as if we wrote the interview ourselves. The content and many key and poignant phrases seemingly lifted directly from either our copywritingpublicrelationsadvertisingmarketingsydney.com blog or from our website www.christophercopywriter.com.

“You can use these channels to tell a story….others are not doing it very well, their information is boring, not exciting,” explains Mr Brown. Thank your god or some other great spirit for christophercopywriter. We’re your company copywriting stories professionals.

We’re happy to announce, blogger and copywriter at Netregistry, Jonathan Crossfield, has also posted today an entry expounding the virtues of the power of story telling to your advertising and marketing. Our complements are flowing in…

“Yet too often we see pieces of writing or marketing ideas that are the equivalent of just pushing words around or playing with neat designs or online gimmicks without that strong idea and message underneath. If the story is strong enough, the medium no longer matters. A good story will be powerful and emotive whether conveyed in a book, on screen, in a marketing pamphlet or even in sand. Don’t get blinded by the medium and forget the story underneath,” wrote Jonathan.

Is it true, the best people get the best jobs and work for the largest, longest running and loudest companies? What of, “It’s not what you know, but who you know.” It’s possible somewhat almost adequate people, get great jobs because they know the right people. Your marketing and advertising is always going to be better written and imagined by a great story teller. But how do we know if your copywriter is great, or just ok?

We love it when fellow professionals understand, appreciate and adopt christopher copywriter ’s effective marketing and advertising methods and strategy and even better when they adopt or hedge around exactly how we communicate them. We don’t have a choice but to love it! It happens to us often! It’s the ultimate complement for any writer, copywriter, marketing guru or speaker. It’s just one other way we’re showen that it’s us, at christopher copywriter who has the true creative skills required to pull off the memorable, top quality and great value for money advertising and marketing gigs… No baloney.