Copy writing the story of your business.
If your brand could speak, what would it say and how would it say it?
Perhaps your company isn’t quite yet a well known brand. You probably have some loyal customers and clients and enjoy working every day.
Your company is a type of living entity. You and your employees keep it alive. There are things that happen within it – in certain ways – day in day out. Your company might always be looking to improve and expand itself.
How do we make things better?
For me, for my employees, for everybody?
There’s things that your business provides in ways that nobody or nothing else does. These things and how you do it, how people feel about what you do, is where we can start to provide a voice for you which becomes unmistakably you.
When we deliver this to people they can feel the difference. They feel good about what you offer.
You might want to take some time now to ask yourself -
1/ What message are you sending to your customers?
2/ Do they understand your brand?
3/ Have you thought about the personality of your product?
4/ If your product could speak, what would it say?
Companies need to write creatively in strategic places to remain competitive and to expand.
Your media releases in themselves can run miles for you in helping people feel and think about what you do. About what you can do for them. How you can make their life better.
The Story of Your Business concerns the following crucial story elements -
1. Your Genre
2. Your Viewpoint
3. Your Voice
4. Your Setting
5. Your Scene
6. Your Character
7. Your Market
The effect is a stronger brand affinity for potential clients, greater trust and ultimately a firm desire for what you offer.
You can be in the forefront of customers minds. Customers can talk happily about what you did for them, your referral ratio can grow, your public awareness multiply.