Twitter’s redesign launch goes almost completely unnoticed by the global media.

You might not of realised and you couldn’t be blamed if you didn’t but twitter launched a whole new redesigned platform yesterday! OMG!? We hear you say? Why didn’t anyone tell me? Well that’s exactly what we were thinking?!

The brand new design seems to focus more on making it easier for the user to see the information which matters most to you. Twitter’s “fly” website for the new redesigns launch explains,”Immediately access your favorite features from the left-hand side. Photos, videos and conversations are embedded directly in Tweets so you can see the whole story at a glance. And now everything in “Home” will appear consistently across computers, iPhones, and Android mobile phones.”

Twitter explains,

Simplicity meets serendipity

Discover lets you tap into a stream of useful and entertaining information, customized just for you.

When you use Discover, you’ll see results reflecting your interests—based on your current location, what you follow and what’s happening in the world. As you use Twitter more, Discover gets even better at serving up more content just for you.

Whatever you’re curious about, Discover will help you find out more.

by use of twitter’s genius easy access, all available conversational and share search facility the #. The # is such a simple device which opens users to the universe of information on a subject as easily as a tweet search!

At the same time, Twitter has launched its first branding pages in attempt to steal some of Facebook’s thunder with advertisers. It’s possible this whole launch is a little bit more facebooky in design.

Twitter is seemingly borrowing conceptual design elements which are more favorable in facebook, rather than trying to recreate the wheel from scratch. It’s a smart move because social media on the internet is rapidly shaping up to be a content publishing media full of images, textual soundbites and videos created from a plethora of different sources – which is the main focus of this new twitter. Great and constant content will continue to be king online.

With the moves today, Twitter is making it clear that it wants users’ experiences to be the same, regardless of where they access “Home.” That means that users should be able to see all the same information, via Home, on their computer or their mobile device -iPhone or Android. Twitter said that it will be rolling out the changes to its Web site over “the next few weeks,” although it appears some users are already seeing them, but that users of its new mobile apps will see the redesign immediately.

Here’s the Twitter video marketing the redesign: Twitter: Yours to discover

It’s looking just like quite a few social media redesigns and launches we’ve seen over the past couple of years. It’s certainly a shame that twitter can’t find special inspiration from themselves as opposed to being led by the competition it sits underneath. It’s very difficult to beat your competition this way. A business needs to re-invent the wheel so to speak to move ahead of rivals. We hope twitter can catch onto this fast in the future – as we all need to!

But.. even more disastrous is the number of people who have actually viewed the promo video for twitter’s redesign launch. At the time of writing, despite being 48 hours old, only 301 people had ever seen the video. It’s a disastrously small number of views online these days. Compared to Lady Gaga’s Marry The Night (Official Video) which had 12 million views on You Tube in the first 48 hours. This is more hits than many television shows receive on opening night – especially if looking at these stats from an Australian media content audience perspective.

These low viewing rates and especially low media coverage globally is a marketing boo boo by twitter. It seriously makes me wonder who’s brain is behind the outfit these days and simply what are they thinking?! Twitter is an easy story to publish – it has a special kind of esoteric technology and internet story value, a new media and communications angle, if not a human interest angle as well to offer publishers among a few other angles I can think of..

There is many reasons to write valid and interesting stories about twitter, but it hasn’t happened here and there can be NO GOOD REASON for this. People will just have to find the changes for themselves and make up their own mind or as I suspect the launch will creep up a little slower as media outlets catch on to these changes and in their search for content of their own write something up. An internet company of their size would do very well to have a much more cohesive design and media communications strategy in place. Sure things change, everything’s changing – but I’ve managed to map out a comprehensive little campaign and future design strategy for twitter and it wasn’t really all that difficult?!!

I’ll be very surprised if, at time of publication of this blog article, “Twitter’s redesign launch goes almost completely unnoticed by the global media,” christopher copywriter‘s blog if any Australian publication has caught onto twitter’s changes and I’ll be watching carefully as the worlds media realises the story sitting on hold right within their cute little tweeting hands. I love publishing firsts sooo….

Twitter is cool and it has very real value. It’s here to stay but there is loads of snazzy little marketing communications and publicity tricks they are missing out on. They don’t need to use costly advertising online or otherwise – but they do need to be clever!! I hope they’ll read this an give us a prompt call. I’m always on hand to help out interesting projects. We might even contact them! We probably should, just to clarify some of the issues in this blog story.

Anyway, if you’re not on twitter yet – definitely look into it!! It can redefine your thinking and media consumption habits! It’s a veritable greenhouse of informed and trending information, which is so easily accessible and far greater in detail and scope than the mainstream media’s across the world. If you are already there, please follow us @chriscopywriter

Catch ya soon..

cc communications xs