Category Archives: Art, Ideas, Beauty & Creativity

Wave 5 the Socialisation of Brands – Social Media in Sydney, Australia – Report.

The wave of social media has taken the world by storm. In Sydney, Australia social media is talked about throughout the mainstream media and across dinner tables and Chardonnay parties right across the city. People are using social media in … Continue reading

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Internet Identity Fraud Conviction In Manhattan

As the hottest place to be surfing on the face of the planet Earth right now – the world wide web, affectionately known as www, the web or more formally “the internet” gathers momentum and maturity with every passing day … Continue reading

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Where Good Ideas Come From

We’ve collected a selection of short cognitive creative thinking essays and videos from prominent thinkers and authors from around the world, as well as some of our own. We’ll be posting them here on our blog over the following weeks … Continue reading

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If I Knew Then What I Know Now: Advice for Young Creatives

Any young company creative will love the advice generously offered by these outspoken creatives. Have a watch, it’s a pretty good little video.. Brought to you by christopher copywriter Seriously smart creative for seriously smart business. We give thanks to … Continue reading

Posted in Advertising Process, Art, Ideas, Beauty & Creativity, corporate communications, creative and imaginative theory, internet marketing, Marketing and Advertising Theory, Public Relations, publicity, Social Media, Viral Marketing | Tagged , , , , , , , , , , , , , | 2 Comments

Public Relations – The profession that dare not speak its name

PR faces image problems in selling itself as an independent discipline. WHEN it comes to self-promotion, public relations academics are ordinary advertisements for their craft. When university teachers were asked how their students would handle BP’s crisis, the responses were … Continue reading

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Beautiful.

christopher copywriter finds Ólafur Arnalds, Ljósið sooo beautiful and inspiringly special that we believe we would be committing a disservice to our readers not to share this with everyone. Please enjoy. We introduce you to Ólafur Arnalds – Ljósið (The … Continue reading

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The Waiting City ~ Starring Radha Mitchell | Joel Edgerton | Isabel Lucas

Two nights ago on the 15th of July, was the date for the long-awaited Australian première of The Waiting City. It’s now available in most cinemas across Australia. It’s a visually stunning little movie and in a magnificent Australian first … Continue reading

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A Few Good Creative Men.

We stumbled across this classic advertising spoof of that amazingly memorable scene from A Few Good Men. You know the scene, the one where Jack Nicholson plays Col. Nathan R. Jessep screaming “You can’t handle the truth!” at a much … Continue reading

Posted in Advertising Process, Art, Ideas, Beauty & Creativity, corporate communications, creative and imaginative theory, Marketing and Advertising Theory, Viral Marketing | Tagged , , , , , , , , , | 1 Comment

Is Your Business Allowed To Speak?

Copy writing the story of your business. If your brand could speak, what would it say and how would it say it? Perhaps your company isn’t quite yet a well known brand. You probably have some loyal customers and clients … Continue reading

Posted in Advertising Process, Art, Ideas, Beauty & Creativity, creative and imaginative theory, Marketing and Advertising Theory, publicity, Viral Marketing | Tagged , , , , , , , , , , , , , , | 2 Comments

Visual Thinking – Lessons on creativity and imagination by Kermit the Frog

Kermit the Frog gives away a creative’s secret. It takes a little more practice than 3 minutes and 48 seconds to get all those random, seemingly magic, targeted and purposeful creative juices flowing in a way that does something that … Continue reading

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