Feeds And Share
-
Christopher Dusseldorp | Creative Director
Writing professionally for companies for over 10 years in public relations, advertising copywriting, internet marketing, blogs, e-books and ghostwriting. I run boutique communications agency, christopher copywriter; based in the middle of Sydney, Australia's Fashion, Media, Music, Art & Design District, Surry Hills.If you wish to submit an article to christopher copywriter's blog - e-mail us on the about page.
-
Latest Comments
Category Archives: Brands
A letter from David Ogilvy.
David Mackenzie Ogilvy, CBE, (June 23, 1911–July 21, 1999), was an advertising executive. Is popularly known as “The Father of Advertising.” Time magazine called him “the most sought-after wizard in today’s advertising industry,” in 1962. After just a few months … Continue reading
Truth in Advertising for Sydney, Australia.
Directed by Tim Hamilton the Director, (not to be confused with Tim Hamilton the porn star or Tim Hamilton, fashion designer) a little over ten years ago now – this short film ironically titled Truth in Advertising deserves republication for … Continue reading
Posted in Advertising Process, Art, Ideas, Beauty & Creativity, Brands, Ideas and Creativity, Marketing and Advertising Theory
Tagged advertising, advertising copywriter sydney, Advertising Process, business copywriting, communications strategy, copywriter, copywriting, media communications, public relations sydney, writer
3 Comments
The Most Important Leadership Quality for CEOs? Creativity
I found this article insightful when I first read it last year. The world is definitely progressing in a multitude of ways all at once. Creativity being the MOST IMPORTANT leadership quality for CEO’s really does stand to perfect reason. … Continue reading
NIKE CHOSEN Just Do It – Internet Marketing Communications Event in Australia
HOT!! OR is it? – HOOOOOOT!! Just because this clip and the whole communications campaign behind it Rocks some hardcore interactive, internet content sharing and creating, brand association, high-octane fast rev action life fun and just getting it on and … Continue reading
Posted in Art, Art, Ideas, Beauty & Creativity, Beauty, Brands, corporate communications, Ideas and Creativity, In the media right now, Innovation, internet marketing, new commercials, Public Relations, Social Media, Viral Marketing
Tagged advertising copywriter sydney, Beauty & Creativity, communications strategy, copywriter, internet marketing, public relations sydney, SOCIAL MEDIA OPTIMISATION, viral internet marketing
Leave a comment
Adidas events marketing sets a whole new benchmark.
An emotional connection with a brand is essential regardless of the medium or budget. This adidas 3D Mapping Projection got me fairly excited. I’m sure you’ll agree it’s an emotional spectacle of a grand and innovative scale. The music, the … Continue reading
Posted in Art, Art, Ideas, Beauty & Creativity, Beauty, Brands, corporate communications, Ideas and Creativity, Innovation, Marketing and Advertising Theory, Public Relations
Tagged advertising copywriter sydney, Art, Beauty & Creativity, communications strategy, ideas, marketing, media communications, public relations sydney, viral internet marketing
6 Comments
King Brand Learns To Listen
Here’s a fabulous little video illustration comparing two brand kingdoms, their behaviour and eventual outcomes. It has solid implications for the use of social media to listen to your brand feedback or using other means with which to stay in … Continue reading
Posted in Brands, Ideas and Creativity, internet marketing, Marketing and Advertising Theory, publicity, search engine optimization, Social Media, Viral Marketing
Tagged advertising copywriter sydney, Brands, communications strategy, copywriter, public relations sydney, SEO, SOCIAL MEDIA OPTIMISATION, viral internet marketing
Leave a comment
Sydney Social Media – Facebook Brand Interaction Study
80% of Sydney’s companies are yet to embrace the power of social media marketing. At christopher copywriter, we’d like to help change all this. We found this video with some fresh and fabulous facts and figures on social media. In … Continue reading
Posted in Brands, internet marketing, marketing statistics, Public Relations, publicity, Social Media, Viral Marketing
Tagged advertising copywriter sydney, business copywriter, communications strategy, Facebook, google, internet marketing, public relations sydney, search engine optimisation copywriting, SEO, Social Media, SOCIAL MEDIA OPTIMISATION
2 Comments
How Would You Like Your Copywriting and Marketing In Sydney?
Found this great little illustration getting passed around the internet this week. It illustrates a logical simplification of the client and marketing providers relationship. In a world where so many companies are looking after their bottom lines, they know they … Continue reading
Posted in Advertising Process, Brands, Marketing and Advertising Theory, Public Relations, search engine optimization, Social Media
Tagged advertising, advertising copywriter sydney, business copywriter, communications writing, copywriter, copywriting, internet marketing, marketing writer, search engine optimisation copywriting, SEO
Leave a comment
INFLUENCERS – How Trends & Creativity Become Contagious.
We know some stuff sells like wildfire. More than being a mere commodity, some things, some services and cultural practices are entrenched into our personality and psyche. We need to be involved with them. They are an emotional part of … Continue reading
Posted in Advertising Process, Art, Ideas, Beauty & Creativity, Brands, Innovation, internet marketing, Leadership, Marketing and Advertising Theory, marketing statistics, Public Relations, Social Media, Viral Marketing
Tagged advertising copywriter sydney, Advertising Process, Art, Ideas, Beauty & Creativity, communications strategy, communications writing, copywriter, copywriting, internet marketing, marketing, public relations sydney, Social Media, SOCIAL MEDIA OPTIMISATION, sydney, viral internet marketing
1 Comment
Wave 5 the Socialisation of Brands – Social Media in Sydney, Australia – Report.
The wave of social media has taken the world by storm. In Sydney, Australia social media is talked about throughout the mainstream media and across dinner tables and Chardonnay parties right across the city. People are using social media in … Continue reading
Posted in Art, Ideas, Beauty & Creativity, Brands, corporate communications, In the media right now, Innovation, internet marketing, Marketing and Advertising Theory, Public Relations, Social Media, Viral Marketing
Tagged advertising copywriter sydney, Advertising Process, Art, Ideas, Beauty & Creativity, Brands, communications strategy, Facebook, Social Media, SOCIAL MEDIA OPTIMISATION, Social networking, sydney
Leave a comment
