Category Archives: Brands

Generalist Or Specialist – Help me understand a bit more..

Posted on June 23, 2010 by

Jacks of All Trades or Masters of One? There can be misconceptions regarding various roles and strategies available in marketing communications and advertising. When trying to understand how marketing or advertising works, the old adage  “A little knowledge is a … Continue reading →

Posted in Brands, corporate communications, internet marketing, Leadership, Marketing and Advertising Theory, publicity, Social Media | Tagged , , , , , , , , , , | Leave a comment

christopher copywriter on Facebook

Posted on October 22, 2009 by

Join christopher copywriter on facebook @ http://bit.ly/1fl8IM Interact with the marketing and copywriting experts themselves, ask questions, engage in debates and conversations, be entertained and get free quotes on your marketing strategy and anything else you may need…

Posted in Brands, internet marketing, Marketing and Advertising Theory, Social Media | Tagged , , , , , , , , , , , | 2 Comments

The Savvy Copywriter’s Advantage: Creative Storytelling

Posted on July 28, 2009 by

copywriting Some people write to sell, and other people write to tell stories in novels and film. Pretty cut and dry, right? A copywriter is the selling type… she uses her talents to promote a person, place, thing, or idea. … Continue reading →

Posted in Art, Ideas, Beauty & Creativity, Brands, internet marketing, Marketing and Advertising Theory | Tagged , , , , , , , , | Leave a comment