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Christopher Dusseldorp | Creative Director
Writing professionally for companies for over 10 years in public relations, advertising copywriting, internet marketing, blogs, e-books and ghostwriting. I run boutique communications agency, christopher copywriter; based in the middle of Sydney, Australia's Fashion, Media, Music, Art & Design District, Surry Hills.If you wish to submit an article to christopher copywriter's blog - e-mail us on the about page.
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Category Archives: Public Relations
Twitter’s redesign launch goes almost completely unnoticed by the global media.
You might not of realised and you couldn’t be blamed if you didn’t but twitter launched a whole new redesigned platform yesterday! OMG!? We hear you say? Why didn’t anyone tell me? Well that’s exactly what we were thinking?! The … Continue reading
Posted in corporate communications, Ideas and Creativity, In the media right now, internet marketing, marketing statistics, Public Relations, Social Media, Viral Marketing
Tagged advertising copywriter sydney, communications strategy, internet marketing, publicity, Social Media, SOCIAL MEDIA OPTIMISATION, Twitter, Twitter Redesign Launch, viral internet marketing
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NIKE CHOSEN Just Do It – Internet Marketing Communications Event in Australia
HOT!! OR is it? – HOOOOOOT!! Just because this clip and the whole communications campaign behind it Rocks some hardcore interactive, internet content sharing and creating, brand association, high-octane fast rev action life fun and just getting it on and … Continue reading
Posted in Art, Art, Ideas, Beauty & Creativity, Beauty, Brands, corporate communications, Ideas and Creativity, In the media right now, Innovation, internet marketing, new commercials, Public Relations, Social Media, Viral Marketing
Tagged advertising copywriter sydney, Beauty & Creativity, communications strategy, copywriter, internet marketing, public relations sydney, SOCIAL MEDIA OPTIMISATION, viral internet marketing
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Adidas events marketing sets a whole new benchmark.
An emotional connection with a brand is essential regardless of the medium or budget. This adidas 3D Mapping Projection got me fairly excited. I’m sure you’ll agree it’s an emotional spectacle of a grand and innovative scale. The music, the … Continue reading
Posted in Art, Art, Ideas, Beauty & Creativity, Beauty, Brands, corporate communications, Ideas and Creativity, Innovation, Marketing and Advertising Theory, Public Relations
Tagged advertising copywriter sydney, Art, Beauty & Creativity, communications strategy, ideas, marketing, media communications, public relations sydney, viral internet marketing
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Sydney Social Media – Facebook Brand Interaction Study
80% of Sydney’s companies are yet to embrace the power of social media marketing. At christopher copywriter, we’d like to help change all this. We found this video with some fresh and fabulous facts and figures on social media. In … Continue reading
Posted in Brands, internet marketing, marketing statistics, Public Relations, publicity, Social Media, Viral Marketing
Tagged advertising copywriter sydney, business copywriter, communications strategy, Facebook, google, internet marketing, public relations sydney, search engine optimisation copywriting, SEO, Social Media, SOCIAL MEDIA OPTIMISATION
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How Would You Like Your Copywriting and Marketing In Sydney?
Found this great little illustration getting passed around the internet this week. It illustrates a logical simplification of the client and marketing providers relationship. In a world where so many companies are looking after their bottom lines, they know they … Continue reading
Posted in Advertising Process, Brands, Marketing and Advertising Theory, Public Relations, search engine optimization, Social Media
Tagged advertising, advertising copywriter sydney, business copywriter, communications writing, copywriter, copywriting, internet marketing, marketing writer, search engine optimisation copywriting, SEO
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INFLUENCERS – How Trends & Creativity Become Contagious.
We know some stuff sells like wildfire. More than being a mere commodity, some things, some services and cultural practices are entrenched into our personality and psyche. We need to be involved with them. They are an emotional part of … Continue reading
Posted in Advertising Process, Art, Ideas, Beauty & Creativity, Brands, Innovation, internet marketing, Leadership, Marketing and Advertising Theory, marketing statistics, Public Relations, Social Media, Viral Marketing
Tagged advertising copywriter sydney, Advertising Process, Art, Ideas, Beauty & Creativity, communications strategy, communications writing, copywriter, copywriting, internet marketing, marketing, public relations sydney, Social Media, SOCIAL MEDIA OPTIMISATION, sydney, viral internet marketing
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Wave 5 the Socialisation of Brands – Social Media in Sydney, Australia – Report.
The wave of social media has taken the world by storm. In Sydney, Australia social media is talked about throughout the mainstream media and across dinner tables and Chardonnay parties right across the city. People are using social media in … Continue reading
Posted in Art, Ideas, Beauty & Creativity, Brands, corporate communications, In the media right now, Innovation, internet marketing, Marketing and Advertising Theory, Public Relations, Social Media, Viral Marketing
Tagged advertising copywriter sydney, Advertising Process, Art, Ideas, Beauty & Creativity, Brands, communications strategy, Facebook, Social Media, SOCIAL MEDIA OPTIMISATION, Social networking, sydney
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5 Possible Ways to Avoid Your Business From Failing – The Failure Rate of Start Up Companies
The failure rate of start up companies is astonishing! Wherever I look, new businesses are failing. Whether that is online or off-line. What’s intriguing for me to observe is that, in many cases, it’s not so much the product or … Continue reading
Posted in internet marketing, Public Relations, Social Media, Viral Marketing
Tagged advertising copywriter sydney, business copywriter, communications strategy, copywriter, copywriting, internet marketing, marketing, marketing writer, media communications, public relations sydney, publicity, sydney
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Internet Identity Fraud Conviction In Manhattan
As the hottest place to be surfing on the face of the planet Earth right now – the world wide web, affectionately known as www, the web or more formally “the internet” gathers momentum and maturity with every passing day … Continue reading
Posted in Art, Ideas, Beauty & Creativity, corporate communications, In the media right now, internet marketing, Journalism, Legal Issues, Public Relations, publicity, Social Media
Tagged blogs, communications strategy, communications writing, Facebook, internet marketing, media communications, public relations sydney, sydney, viral internet marketing, writer
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If I Knew Then What I Know Now: Advice for Young Creatives
Any young company creative will love the advice generously offered by these outspoken creatives. Have a watch, it’s a pretty good little video.. Brought to you by christopher copywriter Seriously smart creative for seriously smart business. We give thanks to … Continue reading
Posted in Advertising Process, Art, Ideas, Beauty & Creativity, corporate communications, creative and imaginative theory, internet marketing, Marketing and Advertising Theory, Public Relations, publicity, Social Media, Viral Marketing
Tagged advertising, advertising copywriter sydney, Advertising Process, Advertising Tips, Art, Ideas, Beauty & Creativity, business copywriter, christopher copywriter, communications strategy, Creative Theory, ideas, internet marketing, marketing writer, media communications, writer
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