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Christopher Dusseldorp | Creative Director
Writing professionally for companies for over 10 years in public relations, advertising copywriting, internet marketing, blogs, e-books and ghostwriting. I run boutique communications agency, christopher copywriter; based in the middle of Sydney, Australia's Fashion, Media, Music, Art & Design District, Surry Hills.If you wish to submit an article to christopher copywriter's blog - e-mail us on the about page.
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Tag Archives: Advertising Process
Truth in Advertising for Sydney, Australia.
Directed by Tim Hamilton the Director, (not to be confused with Tim Hamilton the porn star or Tim Hamilton, fashion designer) a little over ten years ago now – this short film ironically titled Truth in Advertising deserves republication for … Continue reading
Posted in Advertising Process, Art, Ideas, Beauty & Creativity, Brands, Ideas and Creativity, Marketing and Advertising Theory
Tagged advertising, advertising copywriter sydney, Advertising Process, business copywriting, communications strategy, copywriter, copywriting, media communications, public relations sydney, writer
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INFLUENCERS – How Trends & Creativity Become Contagious.
We know some stuff sells like wildfire. More than being a mere commodity, some things, some services and cultural practices are entrenched into our personality and psyche. We need to be involved with them. They are an emotional part of … Continue reading
Posted in Advertising Process, Art, Ideas, Beauty & Creativity, Brands, Innovation, internet marketing, Leadership, Marketing and Advertising Theory, marketing statistics, Public Relations, Social Media, Viral Marketing
Tagged advertising copywriter sydney, Advertising Process, Art, Ideas, Beauty & Creativity, communications strategy, communications writing, copywriter, copywriting, internet marketing, marketing, public relations sydney, Social Media, SOCIAL MEDIA OPTIMISATION, sydney, viral internet marketing
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Wave 5 the Socialisation of Brands – Social Media in Sydney, Australia – Report.
The wave of social media has taken the world by storm. In Sydney, Australia social media is talked about throughout the mainstream media and across dinner tables and Chardonnay parties right across the city. People are using social media in … Continue reading
Posted in Art, Ideas, Beauty & Creativity, Brands, corporate communications, In the media right now, Innovation, internet marketing, Marketing and Advertising Theory, Public Relations, Social Media, Viral Marketing
Tagged advertising copywriter sydney, Advertising Process, Art, Ideas, Beauty & Creativity, Brands, communications strategy, Facebook, Social Media, SOCIAL MEDIA OPTIMISATION, Social networking, sydney
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Where Good Ideas Come From
We’ve collected a selection of short cognitive creative thinking essays and videos from prominent thinkers and authors from around the world, as well as some of our own. We’ll be posting them here on our blog over the following weeks … Continue reading
Posted in Art, Ideas, Beauty & Creativity, Beauty, creative and imaginative theory, Innovation, Marketing and Advertising Theory
Tagged advertising copywriter sydney, Advertising Process, Art, Beauty & Creativity, brainstorming, business copywriter, communications strategy, copywriter, ideas, internet marketing, marketing Sydney, public relations sydney, strategy, writer
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If I Knew Then What I Know Now: Advice for Young Creatives
Any young company creative will love the advice generously offered by these outspoken creatives. Have a watch, it’s a pretty good little video.. Brought to you by christopher copywriter Seriously smart creative for seriously smart business. We give thanks to … Continue reading
Posted in Advertising Process, Art, Ideas, Beauty & Creativity, corporate communications, creative and imaginative theory, internet marketing, Marketing and Advertising Theory, Public Relations, publicity, Social Media, Viral Marketing
Tagged advertising, advertising copywriter sydney, Advertising Process, Advertising Tips, Art, Ideas, Beauty & Creativity, business copywriter, christopher copywriter, communications strategy, Creative Theory, ideas, internet marketing, marketing writer, media communications, writer
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Visual Thinking – Lessons on creativity and imagination by Kermit the Frog
Kermit the Frog gives away a creative’s secret. It takes a little more practice than 3 minutes and 48 seconds to get all those random, seemingly magic, targeted and purposeful creative juices flowing in a way that does something that … Continue reading
Posted in Art, Ideas, Beauty & Creativity, creative and imaginative theory, Marketing and Advertising Theory
Tagged advertising, advertising copywriter sydney, Advertising Process, brainstorming, christopher copywriter, communications writing, copywriter, copywriting, public relations sydney, viral internet marketing, writer
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What 95% of marketing clients think and say… It’s a very very funny look on publicity and advertising…
To my dear clients current and future, This clip is soooo funny.. I know you have a sense of humor.. But this is definitely how 95% of clients think and talk.. But we wouldn’t talk to a client like that … Continue reading
Advertising And Marketing Communications – Breaking Down The Problems.
The Potential Project Problems Illustrated. This hilarious and valuable illustration bumped into on stumbleupon, was initially drawn to depict the process of creating a specialised business software application, “The Project.” christopher copywriter thinks it works almost equally well for the … Continue reading
Posted in Advertising Process
Tagged advertising, advertising copywriter sydney, Advertising Process, blogs, business copywriter, christopher copywriter, communicating, communications strategy, communications writing, copywriter, copywriting, cost effective writing, creative process, ebooks, internet marketing, marketing, marketing writer, media communications, public relations sydney, strategy, sydney, writer, writing
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What does christopher copywriter do for you?
New clients often come to us, knowing what form of media they want us to write something for, but they often don’t usually know what else we could do to “most effectively” (the crucial term here) promote them. Ok. Now … Continue reading
Posted in Advertising Process, internet marketing, Marketing and Advertising Theory, search engine optimization, Social Media, Viral Marketing
Tagged advertising, Advertising Process, brainstorming, business copywriter, business copywriting, communications strategy, communications writing, copywriter, copywriting, creative process, ebooks, ghostwriter, ghostwriting, ideas, internet marketing, marketing, marketing writer, media communications, problems of advertising, public relations sydney, search engine optimisation copywriter, search engine optimisation copywriting, search engine optimisation writing, sydney, writer, writing
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