christopher copywriter's blog

Entries tagged as ‘Advertising Process’

Visual Thinking – Lessons on creativity and imagination by Kermit the Frog

December 5, 2009 · 4 Comments

Kermit the Frog gives away a creative’s secret. It takes a little more practice than 3 minutes and 48 seconds to get all those random, seemingly magic, targeted and purposeful creative juices flowing in a way that does something that hasn’t been done yet or achieves something old in a new way. Or simply targets new clients through a practiced formula to a new business marketing medium. Nice one Kermy, we get your drrrriiifffft maaannn and we love you, all the same! Now time for us to go send off our accounting.

Presented by christopher copywriter

Categories: Marketing and Advertising Theory · Story Telling · creative and imaginative theory
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What 95% of marketing clients think and say… It’s a very very funny look on publicity and advertising…

September 24, 2009 · Leave a Comment

To my dear clients current and future,

This clip is soooo funny.. I know you have a sense of humor..

But this is definitely how 95% of clients think and talk.. But we wouldn’t talk to a client like that graphic designing robot, we don’t even think like this, but fair’s fair all the same.. Experience and talent is sooo important for a great job, which really sells..

While this is for graphic designers, the same applies to marketing, publicity and copywriting. People think they can get an understanding on how we do things, but we have to warn them there’s  a lot more to know then initially meets the eye. It’s our job to make it look simple but it’s taken years of practice and a definite positive creative and empathetic aptitude.

If you want an amazing job, simply leave it to us.. Trust and we’ll help make your business grow! That’s what we get off on…

Categories: Advertising Process
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Advertising And Marketing Communications – Breaking Down The Problems.

January 22, 2009 · 1 Comment

the advertising and marketing project problem illustrated

the advertising and marketing project problem illustrated

The Potential Project Problems Illustrated.

This hilarious and valuable illustration bumped into on stumbleupon, was initially drawn to depict the process of creating a specialised business software application, “The Project.” christopher copywriter thinks  it works almost equally well for the business advertising and marketing communications equation. It’s helpful for those first time marketing and advertising clients to understand that we understand what sorts or issues can present themselves and that we know how to best avoid them. It makes helping you and your business all the merrier for everybody concerned.

The illustration runs miles for us to put into light relief, the potential issues, thoughts or hang ups which can sometimes arise through trying to communicate, evaluate, formulate and create on certain strategically envisioned projects. Christopher copywriter understands how important business messages can be forgotten or misconstrued. KISS. Keep It Short and Simple.

We make business communications as easy as ABC123. We’re always looking for easier ways of working. We don’t wish to enter into the abundant marketing sales hype, we strive to deliver very real solutions.

christopher copywriter writes your best possible sales stories for the best possible, cost effective mediums, time and time again.


The first illustration depicts what the client usually wants. Triple value work quantity and quality, for a reduced price. Even if the product and services provided don’t really suit the clients best requirements.

The second illustration, our job, shows us building a swing that doesn’t even work. Yes it looks good, but in practice it doesn’t achieve the required results. christopher copywriter copywriters, pride themselves on doing a good job, that truly sells, every single time, for every single client we take on and every single page that we write for them. That’s the foundation our business is building upon. Not some ricketly adhoc and misunderstood formula. We’re most happy to let our positive results speak for themselves. Being motivated by doing our best possible job. Not by other possible other motivations. We understand this will always show our “true value” in the big picture. It makes sense.

The third illustration. Sometimes the various in depth specialists and so called experts and extra researchers can analyse a problem to its own detriment.  Crafting a solid written story and delivering it in the correct mediums, not just any old place, and in the correct manor, not just any old how – gets the marketing communications message most effectively across.

The sixth illustration shows our desire to PUT IT ALL IN WRITING. When working with us, feel completely free to send us all or any of your thoughts about the job in an email. We will send the same back to you. It helps us understand more about how you see the job. Or perhaps you’ll be happier if we simply deliver for you. Communicating with clients is always more helpful, for you and us.

The last illustration shows what was truly needed when everything extra was moved out of the equation. I might seem strange that this is often different from what people think is needed. The successful equation is both an art and science afterall.

christophercopywriter truly understands the marketing and advertising project process and gets on with giving you the top quality job you want and deserve.

Categories: Advertising Process
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What does christopher copywriter do for you?

September 28, 2008 · 1 Comment

copywriting - publicity - seo - ghostwriting

copywriting - publicity - seo - ghostwriting

New clients often come to us,

knowing what form of media they want us to write something for, but they often don’t usually know what else we could do to “most effectively” (the crucial term here) promote them.

Ok. Now in saying that, cutting out the abundance of  empty spin which exists in the advertising and marketing industry, a very large sense of what christopher copywriter does provide for clients may be distilled and refined down to – We tell the stories of things. Your things. For You. That’s a big part of what we do. Stories… which truly sell.

“Advertising, marketing, internet marketing, social media marketing, public relations, publicity, marketing strategy, ghostwriting, blogs and e-books – all require and provide for the client, the clients story communicated attractively and seductively to the buying public.

It’s the easiest way to share what our industry actually does for it’s clients. Done well, it really trooly works too.

When I look inside myself, at my job as a copywriter and truly care for my clients and their products, services and company, I see a very real passion, a purpose – let’s call it my drive. A very real passion and purpose to help you “simply” sell what you do, in the best possible and cost effective ways. That’s my sole mission for you.

In doing this,

looking from a big picture perspective, – we are doing what we do best and what you the client, has come to us to do for you anyway.  It’s here though - I find I face a challenging choice…

Now do I take the easy road? By giving you only what you asked for. For example – 5 pages of web copy,  a short internet film script and a couple of promo publicity pieces in a relevant magazine - within an acceptable time frame…

Which - (taking a short turn to make a couple of quick dot points) - usually consists of…

1) Researching and Empathising With You – The Client – and Your Target Market.

Getting to know and understand the client, their company and products as if they are a best friend.  We like to know how your buyers feel about what you do. We can market you in many different ways and in different spaces - to cause you and your products to rip and buzz! We prefer to use the products we write about because it places us in a position to best understand their best real assets, short comings, emotional sales value, technical benefit value and a whole bunch of other things. We can come to have a relationship with the products and services we are selling - like the buyers will. We can go to great lengths to understand your customers, clients and buyers. This helps us create top quality copy writing and marketing communications strategy to move your product.

2) Researching Your Competition.

Making mental , emotional, rational, scribbled or drawn notes on the rest of the industry and the products or services they belong to, so we can bring this back to writing your campaign in a thoroughly informed way.

3) The Creative Investigation and Exploratory Phase.

Brainstorming. Mind mapping. Intuition. (Possibly only an amalgamation of past experiences with great work assimilated through our feelings, rational and imagination.) Various Starts. Middles. Finishes. Unique Sales Propositions. Technical selling propositions. Emotional Selling propositions. Tag Lines. Targeting the main potential client base. Other methods of persuasion. Following hunches. (Summoning the creative gods onto the page, so to speak.) Weighing all this up against each other. Hiding this potentially confusing process from the client and simply delivering the results.

4) Finally, Making the Tough Decisions and Finalising the Writing.

Completing the job you asked for, to the very word of the brief, for the media at hand, targeted to your clientele, with our freshly found creative ideas, as inventively and persuasively as we possibly can and get it all in by our agreed reasonable deadline.

You’re probably saying, wow, I never knew it took all that!

Well yes, to do it right, it does, but it’s our job. To give you our best possible work. Which is what you should want to make the most sales with the work we do for you. Else we could simply give you anything, most people don’t understand the difference between quality work and work, but the end results are somewhat telling.

OR


While doing processes 1 to 4 above for you…

We often get to know your product even better than you know it yourself (amazingly enough). So now, do I also reveal to you these creative something extras we discover? Those other stories (short or long) we know would sell and sell big after weighing everything up in certain different forms of media?

Isn’t that our job as well? Isn’t that what any client would want? For us to serve them, by selling them, as best we can. One would hope so.

This is all pretty much a condensed report of big picture thinking stuff. It’s what marketing strategy is all about and it’s a very valuable tool for any highly successful business marketing.

“It’s about getting from A to B in the most economical time and cost.”

Sooo…

for example we discover a load of Public Relations (PR) angles… Say, enough for an entire campaign. Do we tell you? Of course we do. Or for example -  if you and what you do seems perfectly suited to something else we know would produce extra sales, an increased awareness and ultimately greater desire for your product and services? Would you want us to tell you?

Perhaps a monthly electronic direct mail out (e-dm) is the best place to advertise your wares? Or revamped brochure text and maybe even design, with the aims of making it a better and much harder sell or steeped in a cleverer, more memorable angle or concept? Or an absolutely fantastic and undeniable tag line? And a million other valuable written things. Of course we need to tell you, but there’s also an extra cost for completing those extra discoveries but you then get the full confidence that you have received top shelf quality work. While we love to serve you and what you do or produce, we obviously have to make a living too. We have our costs.

We always consider the potential ROI (Return On Investment) for clients and I’m always very interested in how well our writing works for you, otherwise we wouldn’t even bother.

christopher copywriter gets right off on doing a truly fantastic job!!

…but yes,

it’s true, quality creative copywriting in the right places makes a huge difference to effectively Connecting People To Your Business and how people perceive your business. We creatively advertise and market a huge range of different products and services daily. We want to make every job the best copywriting job we can possibly do. We do this by making sure no stone is left unturned.

We investigate “into” as many ways “towards” what you do as possible, just to make certain we get this right. We wouldn’t try to do your job, so we think it’s best for all concerned, for the “bigger picture” you work with us as helpfully as possible, so we can do our best job, for you…

This degree of creative proficiency checking we undertake, is what makes christopher copywriter your smartest choice in marketing and advertising writing, no matter what you’re trying to sell.

It’s our quality assurance guarantee to you.

Love and kisses,

happy selling,

Christopher Copywriter.  xx

p.s. It’s how the greatest brands, which we have come to love, became loved.

Categories: Advertising Process
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