Sadly, the underlying drive, meaning and purpose, sometimes remains as true today as when it was made back then. We at christopher copywriter, thank your happy heavens, choose to see the satire contained within as shedding some bright light on what not to do.

Please ENJOY this little film.

WARNING: christopher copywriter holds no responsibility if you shat your pants laughing, watching this. All apologies are ours, but the truth must be told.

Much love, happy advertising campaigns and great client sales – your friendly neighbourhood, Sydney advertising copywriter, christopher copywriter.

>>;-P  xs …have a great weekend!! enjoy.

We know some stuff sells like wildfire. More than being a mere commodity, some things, some services and cultural practices are entrenched into our personality and psyche. We need to be involved with them. They are an emotional part of us. Part of our dreams. Our vision for our future. Our self-identity is formed by certain products, services, fads, styles, TV shows, computers games, films, music and art. By what we understand as culture. We might not be consciously aware of it, but we’re doing something because someone somewhere else started doing something first.

The best marketers often see this as the early adopters, those who get stuck into something first, before anyone else, before it feels safe to like it, before everybody likes it…

Written and Directed by PAUL ROJANATHARA & DAVIS JOHNSON, Produced by R+I FILM from An Original Concept by R+I CREATIVE, a brand new 13 minute film released yesterday titled “INFLUENCERS – How trends & Creativity Become Contagious” attempts to explore the outline of where culture develops, new things innovated and how we come to like the things we like. We hope you enjoy this fresh and entertaining study into our cultural influencers.

In 1962, Everett Rogers published Diffusion of Innovations for the Glencoe: Free Press. Rogers the first cultural theorist to propose the following model of innovation uptake. The following chart outlines the general population of consumer societies – it’s named Rogers Adoption / Innovation Curve.

Adopter categories

Rogers defines an adopter category as a classification of individuals within a social system on the basis of innovativeness. In the book Diffusion of Innovations, Rogers suggests a total of five categories of adopters in order to standardise the usage of adopter categories in diffusion research. The adoption of an innovation follows an S curve when plotted over a length of time. The categories of adopters are: innovators, early adopters, early majority, late majority, and laggards.

Innovators

Innovators are the first individuals to adopt an innovation. Innovators are willing to take risks, youngest in age, have the highest social class, have great financial lucidity, very social and have closest contact to scientific sources and interaction with other innovators. Risk tolerance has them adopting technologies which may ultimately fail. Financial resources help absorb these failures.

Early Adopters

This is the second fastest category of individuals who adopt an innovation. These individuals have the highest degree of opinion leadership among the other adopter categories. Early adopters are typically younger in age, have a higher social status, have more financial lucidity, advanced education, and are more socially forward than late adopters. More discrete in adoption choices than innovators. Realise judicious choice of adoption will help them maintain central communication position.

Early Majority

Individuals in this category adopt an innovation after a varying degree of time. This time of adoption is significantly longer than the innovators and early adopters. Early Majority tend to be slower in the adoption process, have above average social status, contact with early adopters, and seldom hold positions of opinion leadership in a system.

Late Majority

Individuals in this category will adopt an innovation after the average member of the society. These individuals approach an innovation with a high degree of skepticism and after the majority of society has adopted the innovation. Late Majority are typically skeptical about an innovation, have below average social status, very little financial lucidity, in contact with others in late majority and early majority, very little opinion leadership.

Laggards

Individuals in this category are the last to adopt an innovation. Unlike some of the previous categories, individuals in this category show little to no opinion leadership. These individuals typically have an aversion to change-agents and tend to be advanced in age. Laggards typically tend to be focused on “traditions”, have lowest social status, lowest financial fluidity, oldest of all other adopters, in contact with only family and close friends, very little to no opinion leadership.

Five stages of the adoption process

Knowledge

In this stage the individual is first exposed to an innovation but lacks information about the innovation. During this stage of the process the individual has not been inspired to find more information about the innovation.

Persuasion

In this stage the individual is interested in the innovation and actively seeks information/detail about the innovation.

Decision

In this stage the individual takes the concept of the innovation and weighs the advantages/disadvantages of using the innovation and decides whether to adopt or reject the innovation. Due to the individualistic nature of this stage Rogers notes that it is the most difficult stage to acquire empirical evidence.

Implementation

In this stage the individual employs the innovation to a varying degree depending on the situation. During this stage the individual determines the usefulness of the innovation and may search for further information about it.

Confirmation

Although the name of this stage may be misleading, in this stage the individual finalises their decision to continue using the innovation and may use the innovation to its fullest potential.

Diffusion of innovation theory seeks to explain the spread of new ideas. First developed in the early 1950s using research in rural sociology, it continues to be widely used. Rogers proposed 4 main elements that influence the spread of a new idea: the innovation, communication channels, time, and a social system. That is, diffusion is the process by which an innovation is communicated through certain channels over time among the members of a social system. Individuals progress through 5 stages: awareness, persuasion, decision, implementation, and adoption.

Elements of diffusion of innovation.

The key elements in diffusion research are:

Innovation

Rogers defines an innovation as “an idea, practice, or object that is perceived as new by an individual or other unit of adoption.”

Communication channels

A communication channel is “the means by which messages get from one individual to another.”

Time

“The innovation-decision period is the length of time required to pass through the innovation-decision process.” “Rate of adoption is the relative speed with which an innovation is adopted by members of a social system.”

Social system

“A social system is defined as a set of interrelated units that are engaged in joint problem solving to accomplish a common goal.”

I hope thinking about this stuff doesn’t take all the fun out of your life. We know it’s the big picture view of kicking some arse to make hot sales..

Presented by christopher copywriter
We do the thinking, which writes the words, that makes your business shine.

It seems it doesn’t matter who you are or what you do you’ve got an opinion on the internet and more specifically the various forms of social media. The following slideshare presentation is the result of 4 years of study into the tidal wave that is social media not only in Sydney, Australia but across the globe and more specifically regarding its use on brands both growing and local and established and multinational. Enjoy.

Presented for you by christopher copywriter.

I really enjoy these types of animations that have been popping up all over the internet from some really good authors and organisations. This one by Steven Johnson, “Where Good Ideas Come From” joins the insight of his best selling “Everything Bad Is Good For You“, the dazzling erudition of “The Ghost Map” and “The Invention of Air” to address an urgent and universal question: What sparks the flash of brilliance?

How does ground breaking innovation happen? Answering in his infectious, culturally omnivorous style, using his fluency in fields from neurobiology to popular culture, Johnson provides the complete, exciting, and encouraging story of how we generate the ideas that push our careers, our lives, our society, and our culture forward.

Beginning with Charles Darwin’s first encounter with the teeming ecosystem of the coral reef and drawing connections to the intellectual hyper-productivity of modern mega-cities and to the instant success of YouTube, Johnson explains how the question we need to ask is, “What kind of environment fosters the development of good ideas?”

Johnson’s answers are never less than revelatory, convincing, and inspiring as he identifies the seven key principles to the genesis of such ideas, and traces them across time and disciplines.

Most exhilarating is Johnson’s conclusion that with today’s tools and environment, radical innovation is extraordinarily accessible to those who know how to cultivate it. Where Good Ideas Come From is essential reading for anyone who wants to know how to come up with tomorrow’s great ideas.

Brought to you by christopher copywriter

We do the thinking, which writes the words, that makes your business shine.

Brought to you by christopher copywriter

Seriously smart creative for seriously smart business.

We give thanks to 99percent for making this short video.

christopher copywriter specialises in business communications from Sydney, Australia.

We do the thinking, which writes the words, that makes your business shine.

Come friend christopher copywriter on facebook to receive great cutting edge marketing tips and engage in discussions on creativity, thought, the media and marketing communications.

Kermit the Frog gives away a creative’s secret. It takes a little more practice than 3 minutes and 48 seconds to get all those random, seemingly magic, targeted and purposeful creative juices flowing in a way that does something that hasn’t been done yet or achieves something old in a new way. Or simply targets new clients through a practiced formula to a new business marketing medium. Nice one Kermy, we get your drrrriiifffft maaannn and we love you, all the same! Now time for us to go send off our accounting.

Presented by christopher copywriter

This clip is soooo funny.. I know you have a sense of humor..

But this is definitely how 95% of clients think and talk.. But we wouldn’t talk to a client like that graphic designing robot, we don’t even think like this, but fair’s fair all the same.. Experience and talent is sooo important for a great job, which really sells..

While this is for graphic designers, the same applies to marketing, publicity and copywriting. People think they can get an understanding on how we do things, but we have to warn them there’s  a lot more to know then initially meets the eye. It’s our job to make it look simple but it’s taken years of practice and a definite positive creative and empathetic aptitude.

If you want an amazing job, simply leave it to us.. Trust and we’ll help make your business grow! That’s what we get off on…

the advertising and marketing project problem illustrated

The Potential Project Problems Illustrated.

This hilarious and valuable illustration bumped into on stumbleupon, was initially drawn to depict the process of creating a specialised business software application, “The Project.” christopher copywriter thinks  it works almost equally well for the business advertising and marketing communications equation. It’s helpful for those first time marketing and advertising clients to understand that we understand what sorts or issues can present themselves and that we know how to best avoid them. It makes helping you and your business all the merrier for everybody concerned.

The illustration runs miles for us to put into light relief, the potential issues, thoughts or hang ups which can sometimes arise through trying to communicate, evaluate, formulate and create on certain strategically envisioned projects. Christopher copywriter understands how important business messages can be forgotten or misconstrued. KISS. Keep It Short and Simple.

We make business communications as easy as ABC123. We’re always looking for easier ways of working. We don’t wish to enter into the abundant marketing sales hype, we strive to deliver very real solutions.

christopher copywriter writes your best possible sales stories for the best possible, cost effective mediums, time and time again.

The first illustration depicts what the client usually wants. Triple value work quantity and quality, for a reduced price. Even if the product and services provided don’t really suit the clients best requirements.

The second illustration, our job, shows us building a swing that doesn’t even work. Yes it looks good, but in practice it doesn’t achieve the required results. christopher copywriter copywriters, pride themselves on doing a good job, that truly sells, every single time, for every single client we take on and every single page that we write for them. That’s the foundation our business is building upon. Not some ricketly adhoc and misunderstood formula. We’re most happy to let our positive results speak for themselves. Being motivated by doing our best possible job. Not by other possible other motivations. We understand this will always show our “true value” in the big picture. It makes sense.

The third illustration. Sometimes the various in depth specialists and so called experts and extra researchers can analyse a problem to its own detriment.  Crafting a solid written story and delivering it in the correct mediums, not just any old place, and in the correct manor, not just any old how – gets the marketing communications message most effectively across.

The sixth illustration shows our desire to PUT IT ALL IN WRITING. When working with us, feel completely free to send us all or any of your thoughts about the job in an email. We will send the same back to you. It helps us understand more about how you see the job. Or perhaps you’ll be happier if we simply deliver for you. Communicating with clients is always more helpful, for you and us.

The last illustration shows what was truly needed when everything extra was moved out of the equation. I might seem strange that this is often different from what people think is needed. The successful equation is both an art and science afterall.

christophercopywriter truly understands the marketing and advertising project process and gets on with giving you the top quality job you want and deserve.

copywriting - publicity - seo - ghostwriting

New clients often come to us,

knowing what form of media they want us to write something for, but they often don’t usually know what else we could do to “most effectively” (the crucial term here) promote them.

Ok. Now in saying that, cutting out the abundance of  empty spin which exists in the advertising and marketing industry, a very large sense of what christopher copywriter does provide for clients may be distilled and refined down to – We tell the stories of things. Your things. For You. That’s a big part of what we do. Stories… which truly sell.

“Advertising, marketing, internet marketing, social media marketing, public relations, publicity, marketing strategy, ghostwriting, blogs and e-books – all require and provide for the client, the clients story communicated attractively and seductively to the buying public.“

It’s the easiest way to share what our industry actually does for it’s clients. Done well, it really trooly works too.

When I look inside myself, at my job as a copywriter and truly care for my clients and their products, services and company, I see a very real passion, a purpose – let’s call it my drive. A very real passion and purpose to help you “simply” sell what you do, in the best possible and cost effective ways. That’s my sole mission for you.

In doing this,

looking from a big picture perspective, – we are doing what we do best and what you the client, has come to us to do for you anyway.  It’s here though - I find I face a challenging choice…

Now do I take the easy road? By giving you only what you asked for. For example – 5 pages of web copy,  a short internet film script and a couple of promo publicity pieces in a relevant magazine - within an acceptable time frame…

Which - (taking a short turn to make a couple of quick dot points) - usually consists of…

1) Researching and Empathising With You – The Client – and Your Target Market.

Getting to know and understand the client, their company and products as if they are a best friend.  We like to know how your buyers feel about what you do. We can market you in many different ways and in different spaces - to cause you and your products to rip and buzz! We prefer to use the products we write about because it places us in a position to best understand their best real assets, short comings, emotional sales value, technical benefit value and a whole bunch of other things. We can come to have a relationship with the products and services we are selling - like the buyers will. We can go to great lengths to understand your customers, clients and buyers. This helps us create top quality copy writing and marketing communications strategy to move your product.

2) Researching Your Competition.

Making mental , emotional, rational, scribbled or drawn notes on the rest of the industry and the products or services they belong to, so we can bring this back to writing your campaign in a thoroughly informed way.

3) The Creative Investigation and Exploratory Phase.

Brainstorming. Mind mapping. Intuition. (Possibly only an amalgamation of past experiences with great work assimilated through our feelings, rational and imagination.) Various Starts. Middles. Finishes. Unique Sales Propositions. Technical selling propositions. Emotional Selling propositions. Tag Lines. Targeting the main potential client base. Other methods of persuasion. Following hunches. (Summoning the creative gods onto the page, so to speak.) Weighing all this up against each other. Hiding this potentially confusing process from the client and simply delivering the results.

4) Finally, Making the Tough Decisions and Finalising the Writing.

Completing the job you asked for, to the very word of the brief, for the media at hand, targeted to your clientele, with our freshly found creative ideas, as inventively and persuasively as we possibly can and get it all in by our agreed reasonable deadline.

You’re probably saying, wow, I never knew it took all that!

Well yes, to do it right, it does, but it’s our job. To give you our best possible work. Which is what you should want to make the most sales with the work we do for you. Else we could simply give you anything, most people don’t understand the difference between quality work and work, but the end results are somewhat telling.

OR

While doing processes 1 to 4 above for you…

We often get to know your product even better than you know it yourself (amazingly enough). So now, do I also reveal to you these creative something extras we discover? Those other stories (short or long) we know would sell and sell big after weighing everything up in certain different forms of media?

Isn’t that our job as well? Isn’t that what any client would want? For us to serve them, by selling them, as best we can. One would hope so.

This is all pretty much a condensed report of big picture thinking stuff. It’s what marketing strategy is all about and it’s a very valuable tool for any highly successful business marketing.

“It’s about getting from A to B in the most economical time and cost.”

Sooo…

for example we discover a load of Public Relations (PR) angles… Say, enough for an entire campaign. Do we tell you? Of course we do. Or for example -  if you and what you do seems perfectly suited to something else we know would produce extra sales, an increased awareness and ultimately greater desire for your product and services? Would you want us to tell you?

Perhaps a monthly electronic direct mail out (e-dm) is the best place to advertise your wares? Or revamped brochure text and maybe even design, with the aims of making it a better and much harder sell or steeped in a cleverer, more memorable angle or concept? Or an absolutely fantastic and undeniable tag line? And a million other valuable written things. Of course we need to tell you, but there’s also an extra cost for completing those extra discoveries but you then get the full confidence that you have received top shelf quality work. While we love to serve you and what you do or produce, we obviously have to make a living too. We have our costs.

We always consider the potential ROI (Return On Investment) for clients and I’m always very interested in how well our writing works for you, otherwise we wouldn’t even bother.

christopher copywriter gets right off on doing a truly fantastic job!!

…but yes,

it’s true, quality creative copywriting in the right places makes a huge difference to effectively Connecting People To Your Business and how people perceive your business. We creatively advertise and market a huge range of different products and services daily. We want to make every job the best copywriting job we can possibly do. We do this by making sure no stone is left unturned.

We investigate “into” as many ways “towards” what you do as possible, just to make certain we get this right. We wouldn’t try to do your job, so we think it’s best for all concerned, for the “bigger picture” you work with us as helpfully as possible, so we can do our best job, for you…

This degree of creative proficiency checking we undertake, is what makes christopher copywriter your smartest choice in marketing and advertising writing, no matter what you’re trying to sell.

It’s our quality assurance guarantee to you.

Love and kisses,

happy selling,

Christopher Copywriter.  xx

p.s. It’s how the greatest brands, which we have come to love, became loved.