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Christopher Dusseldorp | Creative Director
Writing professionally for companies for over 10 years in public relations, advertising copywriting, internet marketing, blogs, e-books and ghostwriting. I run boutique communications agency, christopher copywriter; based in the middle of Sydney, Australia's Fashion, Media, Music, Art & Design District, Surry Hills.If you wish to submit an article to christopher copywriter's blog - e-mail us on the about page.
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Tag Archives: advertising
Truth in Advertising for Sydney, Australia.
Directed by Tim Hamilton the Director, (not to be confused with Tim Hamilton the porn star or Tim Hamilton, fashion designer) a little over ten years ago now – this short film ironically titled Truth in Advertising deserves republication for … Continue reading
Posted in Advertising Process, Art, Ideas, Beauty & Creativity, Brands, Ideas and Creativity, Marketing and Advertising Theory
Tagged advertising, advertising copywriter sydney, Advertising Process, business copywriting, communications strategy, copywriter, copywriting, media communications, public relations sydney, writer
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How Would You Like Your Copywriting and Marketing In Sydney?
Found this great little illustration getting passed around the internet this week. It illustrates a logical simplification of the client and marketing providers relationship. In a world where so many companies are looking after their bottom lines, they know they … Continue reading
Posted in Advertising Process, Brands, Marketing and Advertising Theory, Public Relations, search engine optimization, Social Media
Tagged advertising, advertising copywriter sydney, business copywriter, communications writing, copywriter, copywriting, internet marketing, marketing writer, search engine optimisation copywriting, SEO
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If I Knew Then What I Know Now: Advice for Young Creatives
Any young company creative will love the advice generously offered by these outspoken creatives. Have a watch, it’s a pretty good little video.. Brought to you by christopher copywriter Seriously smart creative for seriously smart business. We give thanks to … Continue reading
Posted in Advertising Process, Art, Ideas, Beauty & Creativity, corporate communications, creative and imaginative theory, internet marketing, Marketing and Advertising Theory, Public Relations, publicity, Social Media, Viral Marketing
Tagged advertising, advertising copywriter sydney, Advertising Process, Advertising Tips, Art, Ideas, Beauty & Creativity, business copywriter, christopher copywriter, communications strategy, Creative Theory, ideas, internet marketing, marketing writer, media communications, writer
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A Few Good Creative Men.
We stumbled across this classic advertising spoof of that amazingly memorable scene from A Few Good Men. You know the scene, the one where Jack Nicholson plays Col. Nathan R. Jessep screaming “You can’t handle the truth!” at a much … Continue reading
Posted in Advertising Process, Art, Ideas, Beauty & Creativity, corporate communications, creative and imaginative theory, Marketing and Advertising Theory, Viral Marketing
Tagged advertising, advertising copywriter sydney, business copywriter, business copywriting, communications strategy, copywriter, copywriting, public relations sydney, writer, writing
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Generalist Or Specialist – Help me understand a bit more..
Jacks of All Trades or Masters of One? There can be misconceptions regarding various roles and strategies available in marketing communications and advertising. When trying to understand how marketing or advertising works, the old adage “A little knowledge is a … Continue reading
Posted in Brands, corporate communications, internet marketing, Leadership, Marketing and Advertising Theory, publicity, Social Media
Tagged advertising, advertising copywriter sydney, business copywriter, communications strategy, communications writing, copywriting, internet marketing, marketing, media communications, SOCIAL MEDIA OPTIMISATION, writer
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The Dolt’s Guide To Self-Organization
I found this slide share description of the term “self-organization” by @jurgenappelo and how it relates to management (which includes governance and leadership) thought-provoking, informative and fun. Double click – The Dolt’s Guide To Self-Organization And enjoy this interesting slide … Continue reading
Australian retailers laggards in online retailing
Australian retailers are failing to capitalise on sales that could be gained from online retailing, while industry experts remain at odds over just how significant the mobile phone will be in the future shopping experience. The way in which technology … Continue reading
Posted in internet marketing, Marketing and Advertising Theory, marketing statistics, New advertisments, new commercials
Tagged advertising, advertising copywriter sydney, Australian Online Retail, communications strategy, internet marketing, marketing, media communications, strategy
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Is Your Business Allowed To Speak?
Copy writing the story of your business. If your brand could speak, what would it say and how would it say it? Perhaps your company isn’t quite yet a well known brand. You probably have some loyal customers and clients … Continue reading
Posted in Advertising Process, Art, Ideas, Beauty & Creativity, creative and imaginative theory, Marketing and Advertising Theory, publicity, Viral Marketing
Tagged advertising, advertising copywriter sydney, Art, Ideas, Beauty & Creativity, Business, business copywriter, copywriter, copywriting, cost effective writing, internet marketing, marketing, pubicity, public relations sydney, strategy, writer, writing
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Before buying new products – Mums place trust in other consumers
Influencing one another Consumer reviews are significantly more trusted than manufacturers descriptions, according to a recent survey of internet savvy United States mum’s by US online video review site EXPO. Online mums doing product research put their faith in descriptions … Continue reading
Google’s “love story in Paris” a huge simplistic hit – with a touching, memorable story
Google’s self-created ‘love story in Paris’ commercial generated huge buzz and rated highly by fans and advertising reviewers aired during the Super Bowl XLVI this year. As in all good advertising it’s the quality of a good idea that counts. … Continue reading
