I found this slide share description of the term “self-organization” by @jurgenappelo and how it relates to management (which includes governance and leadership) thought-provoking, informative and fun.
And enjoy this interesting slide share format. If you have any other fun and informative power point or slide share format clips concerning marketing, advertising, media publicity, personal development, creativity type themes and subjects – please take a little time to send us an e-mail @ christopher copywriter and include the URL and why you like the clip. Great.
Australian retailers are failing to capitalise on sales that could be gained from online retailing, while industry experts remain at odds over just how significant the mobile phone will be in the future shopping experience.
The way in which technology will impact how people shop was a key discussion point among the panellists at the Mumbrella Question Time forum.
Peter Bray, The Brand Shop general manager, pointed to the phenomenon of “web-to-store” – a trend which he said is yet to be understood by Australian retailers.
“If someone has done their research online first, chooses your product then goes into the store to buy that product the volume of their purchase, the dollar figure they spend will be higher than if someone has just gone into your store without doing their research first,” Bray said.
“Online retail has not taken off in this country. The few retailers who actually take the lead and really integrate the digital channel as a direct sales channel and take advantage of it will be miles ahead. But for some reason it hasn’t happened.”
Jeremy Nicholas, BMF executive planning director said conversely, another trend is the way in which are consumers going into stores to shop around and then going online to purchase the product at a cheaper price.
He pointed to one case in the UK, where retailer Dicksons last year launched an ad campaign centred around this idea. Its ads, created by M&C Saatchi London, alluded to popular retailers where consumers could visit, such as John Lewis, and then go to its website to purchase it at a cheaper rate.
Nicholas said however, while online catalogue shopping has long been popular in markets such as the UK, Australians are “rubbish at it”.
The discussion over technology also brought up the role of the mobile phone within the shopping experience.
Bray conceded that while mobiles will be useful in helping navigate people on where to shop and provide them with locally-based services and information as they are walking past a store, the mobile will not be “the answer to everything”.
Roger Camplisson, Initiative chief executive, added if it can be used to improve the shopper’s experience and save time then mobile “technology has a role”.
Meanwhile, Iain McDonald, Amnesia Razorfish creative director and founder, said the next ten years will see a transformation in the way people shop.
He said the agency has rolled out the Microsoft Surface in AT&T stores in the US. They are multi-touch point tables consumers can use to compare prices of mobile phones, replacing the need for face-to-face interaction with a sales person.
“Not everyone wants to be hassled by a sales guy and we’re starting to get measurement around this and see how we’re uplifting sales by not interrupting with the face-to-face experience,” he said.
In Australia, ANZ is trialling the Microsoft Surface at its sponsored events. It is being rolled out by M&C Saatchi in in conjunction with the developers at Object Consulting.
McDonald added the future will see a more dynamic shopping experience.
“We’re not using technology at the moment to change the pricing dynamically for instance. That’s something theoretically we should be able to click a button and adjust the prices of products – the same way petrol changes its pricing. I think we’ll see more of that in probably among FMCG products, as we know people are more likely to buy washing powder on a Friday for example.”
McDonald predicted: “Ten years from now we’ll probably be having a bit of a laugh at some of the ways we’re shopping today.”
A warm thank you to mumbrella for writing this story.
If your brand could speak, what would it say and how would it say it?
Perhaps your company isn’t quite yet a well known brand. You probably have some loyal customers and clients and enjoy working every day.
Your company is a type of living entity. You and your employees keep it alive. There are things that happen within it – in certain ways – day in day out. Your company might always be looking to improve and expand itself.
How do we make things better?
For me, for my employees, for everybody?
There’s things that your business provides in ways that nobody or nothing else does. These things and how you do it, how people feel about what you do, is where we can start to provide a voice for you which becomes unmistakably you.
When we deliver this to people they can feel the difference. They feel good about what you offer.
You might want to take some time now to ask yourself -
1/ What message are you sending to your customers?
2/ Do they understand your brand?
3/ Have you thought about the personality of your product?
4/ If your product could speak, what would it say?
Companies need to write creatively in strategic places to remain competitive and to expand.
You can keep your customers coming back for more by personalising your marketing techniques, your advertising strategy, your copywriting and your media releases.
Your media releases in themselves can run miles for you in helping people feel and think about what you do. About what you can do for them. How you can make their life better.
1. Your Genre
2. Your Viewpoint
3. Your Voice
4. Your Setting
5. Your Scene
6. Your Character
7. Your Market
Using creative writing exercises, and tried and tested copywriting techniques, christopher copywriter provides for you, your unique business voice for various mediums.
The effect is a stronger brand affinity for potential clients, greater trust and ultimately a firm desire for what you offer.
You can be in the forefront of customers minds. Customers can talk happily about what you did for them, your referral ratio can grow, your public awareness multiply.
Consumer reviews are significantly more trusted than manufacturers descriptions, according to a recent survey of internet savvy United States mum’s by US online video review site EXPO.
Online mums doing product research put their faith in descriptions from consumers nearly 12 times more. Most of these descriptions may be found online.
Traditional channels such as in-store promotions and newspaper inserts still have significant influence on the purchase decisions of online mums, yet word-of-mouth and consumer information websites and magazines also scored highly. About one-fifth of the 1725 mothers surveyed were influenced by text articles or internet video reviews. Over half of Australian shoppers currently go online before they go and purchase in a shop, according to the latest Australian Interactive Media Industry Association (AIMIA) statistics.
The power of internet video reviews was growing, with nearly one-quarter of mums saying video had an increasing influence on their purchase decisions.
Nearly 64% of respondents had watched a user-generated video review, and more than three-quarters of that group said it helped them make a purchase decision—either for or against a product or brand. Far and away consumers’ favorite thing about video reviews was the ability to see the product in action, cited by more 81.3%.
Respondents expressed a marked desire to see user-generated video reviews on a variety of sites, with 40% to 50% seeking them on shopping comparison sites, brand sites, e-commerce sites, Facebook and YouTube.
About one-half of respondents had ever uploaded user-generated videos, and 35.9% of those had uploaded videos about products or brands. Among those who hadn’t, nearly 90% said they would do so.
Video on internet sites in Australia still has a while to go before it’s widely implemented. Yet there is little doubt that the most graphic of all technologies will soon become a new boom industry here. Of course YouTube has been a popular favourite of Aussies young and old for quite a few years. We have seen companies and careers flourish and fall from online video viewing – a single clip can rack up fifty thousand hits in a day!
Informative video scripts shot creatively in an attractive style seems to command internet viewers attention. Many web design and marketing companies highly recommend the use of good creative scripts and video production. Sometimes home videos or action clips at random events, spread wildly across the internet and around Australia. So break out your camera and start shooting your business philosophy! Get christopher copywriter to write your script – scene by scene – for you!
Google’s self-created ‘love story in Paris’ commercial generated huge buzz and rated highly by fans and advertising reviewers aired during the Super Bowl XLVI this year.
As in all good advertising it’s the quality of a good idea that counts. Google’s advertisement is a simple, extremely low budget, yet moving and memorable advertisement with the tag line -
Australians are the world’s most prolific users of social media according to new data from the Nielsen Company.
From statistics published recently via social media release (SMR) on nielsenwire. Nielsen, the global marketing statistics firm carried out an international comparison which resulted in suggestions that Australians spend an average of six hours and 52 minutes per month on social media sites – well ahead of the US, which has the next largest social media usage at six hours and nine minutes per month.
The reach of social media in Australia is also large, with Nielsen estimating a unique reach of 9.9m Australians per month use social media. Although that figure should be treated with caution as double counting of users at home and at work is an issue with these current surveys – it still signals that a large proportion of our country’s 22m population is engaging with social media.
Average time spend (h:m:s) on social media each month:
Australia – 6:52:28
United States -6:09:13
United Kingdom – 6:07:54
Italy – 6:00:07
Spain – 5:30:55
Brazil – 4:33:10
Germany – 4:11:45
France – 4:04:39
Switzerland – 3:54:34
Japan – 2:50:21
A year ago, According to Nielsen, in December 2009 the global average in the countries it surveyed was five and a half hours per consumer using social media, making it the single most consuming online category, followed by online games and instant messaging. Social media’s usage was up 82% on the same time a year previously again in 2008, with more than 300m social media users worldwide. Facebook was the biggest driver, followed by Twitter, Nielsen said.
When narrowed by individual country – with 142.1 million unique visitors – the United States had the largest number of social media and blog users in December 2009, followed by Japan, which had 46.6 million unique visitors during the month. Australia led in average time per person spent, with the average Australian spending nearly 7 hours on social media sites in December. The United States and the United Kingdom came in a close second and third, with 6 hours and 9 minutes and 6 hours and 8 minutes, respectively.
Go Australia goooo – the social media!! It’s fun after all and every bodies doing it!
** Global data takes into account the following countries: U.S., U.K., Australia, Brazil, Japan, Switzerland, Germany, France, Spain and Italy
Kermit the Frog gives away a creative’s secret. It takes a little more practice than 3 minutes and 48 seconds to get all those random, seemingly magic, targeted and purposeful creative juices flowing in a way that does something that hasn’t been done yet or achieves something old in a new way. Or simply targets new clients through a practiced formula to a new business marketing medium. Nice one Kermy, we get your drrrriiifffft maaannn and we love you, all the same! Now time for us to go send off our accounting.
Self-made man and big business life coach Anthony Robbins, interviews Frank Kern and John Reese, also self-made men – all who built their wealth by selling products on the Internet. What is particularly interesting about them all is that none of them had any formal education. Neither one finished college and they both went from being broke and having a messy life to becoming incredibly wealthy.
Does this mean that the internet has little value? Or is it rather that good quality content and this comes in many different forms, rises to the surface online? I learned a lot of healthy “reality thinking” when I was Tony Robbins‘ marketing copywriter at Empowernet in Sydney, Australia. I got to watch a tonne of Tony’s videos and digested a stack of his books. I went and attended Robbins own positive motivational seminars along with thousands of other people who seriously felt and believed they wanted more out of life. While I had read a dozen brilliant, self help books, by an assortment of writers – from Napoleon Hill to Steve Pavlina.; like a lot of people and for different reasons, I held a small amount of skepticism about what I saw as a New Age type of super proactive American style “corporate thinking.”
After all, I wanted to be a creative fiction writer. I had a professional background in acting. I saw myself as a “creative artist,” not a corporate robotic slave. In retrospect, I see this as a silly way to think. I now know that this kind of thinking actually made my acting career more difficult.
Since then, because of pro-active self-help gurus like Tony Robbins and a bunch of other wealthy friends, with a story to tell, I learned the value of setting solid dreams and going indefatigably after them. I learned the real value of constant personal change and personal fulfillment. Now, change inside myself and outside myself is one of the greatest certainties in my life. I have goals that I love, that I work towards solidly and I’m happy jumping every hoop I have to, in order to make these things happen. When things get tough, I get creative. I leverage my artistic creativity in story telling, gained from years of creative acting and writing to create great sales marketing opportunities for you and your company. I think completely differently and enjoy the work I put into personal change.
Enjoy this video featuring Anthony Robbins interviewing Frank Kern and John Reese.
Don’t be afraid to make those necessary changes to your life and implement new effective marketing strategies. christophercopywriter is solving your marketing needs in some of the best ways possible for your companies given circumstances. We’re changing in line with our vision and dreams and we’re helping our clients make profitable changes towards their dreams as well.
Business social-networking service LinkedIn has joined forces with micro-blogging phenomenon Twitter to make it easier for users of both to cross-file updates and keep up to date by checking their inbox on either site.
With 50 million users, LinkedIn is the largest professional social network on the planet and is used by professionals to broadcast their CV, share ideas and stay in touch. Nearly 80pc of US businesses now use LinkedIn as their primary recruiting resource.
Twitter is the social-networking phenomena that allows people to say what they’re doing or thinking in 140 characters or less.
“You’ll be able to set your professional status and display more fresh content on your LinkedIn profile via Twitter,” said Jenna Dawn of Twitter.
“And, showing your stream in places off of Twitter.com will connect you to even more people. Shared interest in tips, news, leaders and perspectives can thrust conversations into virtual brainstorms and even business opportunities,” Dawn added.
LinkedIn co-founder Allen Blue said the new feature that will allow LinkedIn and Twitter to work together will roll out in the coming days.
“The idea is simple: When you set your status on LinkedIn you can now tweet it, as well, amplifying it to your followers and real-time search services like Twitter Search and Bing,” said Blue.
“And when you tweet, you can send that message to your LinkedIn connections as well, from any Twitter service or tool,” Blue added.
With our society’s extensive use of the internet, viral marketing has become an invaluable tool for movie marketing.
In recent years I think it’s safe to say The Dark Knight is the reigning champion for best viral marketing campaign which inspired activity from people all over the world. However, the greatest publicity stunt ever achieved goes all the way back to 1938, when Orson Welles’ radio broadcast of H.G. Wells novelWar of the Worlds created unparalleled panic and fear of a real alien invasion. Now, exactly 71 years later, the broadcast will return as a live stream brought to you by the upcoming film Me and Orson Wells.
The original broadcast aired as an episode of the American radio drama anthology series Mercury Theatre on the Air as part of their Halloween show. The first two thirds of the 60-minute broadcast were presented as a series of simulated news bulletins, which suggested to many listeners that an actual Martian invasion was in progress. Adding to the illusion of an invasion was that the program was a “sustaining show” which means it ran without commercial breaks, and thus created a certain amount of urgency and realism. Though many people were scared, there is still dissension amongst historians as to exactly how much panic and chaos resulted from the broadcast.
You can hear the original broadcast in its entirety right here or at waroftheworldstribute.com exactly 71 years later, to the minute, on Friday, October 30th at 8pm EST. So get some popcorn, gather up your family and friends, and see if Orson Welles’ famed broadcast still holds the weight and spook that came with it back in 1938. And despite using the broadcast for its own publicity, I really have to give credit to the Me and Orson Wells marketing team for incorporating such a timely, and clever use of Orson Welles historical influence on entertainment to do so. If you haven’t seen the trailer for that film yet, then check it out here.
Thank you to Ethan Anderton for writing this story on Oct 30th, 2009.
Writing professionally for companies for over 10 years in public relations, advertising copywriting, internet marketing, blogs, e-books and ghostwriting. I run boutique communications agency, christopher copywriter; based in the middle of Sydney, Australia's Fashion, Media, Music, Art & Design District, Surry Hills.
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