Sadly, the underlying drive, meaning and purpose, sometimes remains as true today as when it was made back then. We at christopher copywriter, thank your happy heavens, choose to see the satire contained within as shedding some bright light on what not to do.

Please ENJOY this little film.

WARNING: christopher copywriter holds no responsibility if you shat your pants laughing, watching this. All apologies are ours, but the truth must be told.

Much love, happy advertising campaigns and great client sales – your friendly neighbourhood, Sydney advertising copywriter, christopher copywriter.

>>;-P  xs …have a great weekend!! enjoy.

In a world where so many companies are looking after their bottom lines, they know they need to market or else they are missing massive opportunities to share their wares but…

How to choose the right provider, what can they do and how much is it worth?

A truly talented marketeer, creative director and copywriter first and foremost has an abundance of fresh and innovative ideas which they can put into action. Ideas which will help your business grow! There is and has been thousands of ways to make this happen over the years..

Copywriting and marketing services including public relations, fit the above graphic design visual model like a glove. We all need to live, we all need time to perfect higher standards and thus, much more effective work. The difference is noticed on the bottom line.

In the immortal but oft overlooked words of Sir James Michael “Jimmy” Goldsmith -

“If you pay peanuts, you get monkeys.”

Have a think about it. If you a have a limited budget for your marketing, copywriting and public relations or haven’t even taken the plunge yet, you’re missing out on huge opportunities to increase sales. There’s so much to know but ultimately -  quality and/or speed costs more – it’s only right. It only stands to perfect reason.

Ask yourself… How much can you make on top of your current earnings from top quality marketing, copywriting and public relations? You might not even know.. It can be anywhere from 10% to 300% – the skys the limit really. It depends on your business model, service and particular product. Call us..

christopher copywriter

We do the thinking, which writes the words, that makes your business shine.

Brought to you by christopher copywriter

Seriously smart creative for seriously smart business.

We give thanks to 99percent for making this short video.

christopher copywriter specialises in business communications from Sydney, Australia.

We do the thinking, which writes the words, that makes your business shine.

Come friend christopher copywriter on facebook to receive great cutting edge marketing tips and engage in discussions on creativity, thought, the media and marketing communications.

Back here in Sydney’s creative marketing universe – as copywriters fighting our marketing battles for all our clients, did we have any choice but to share this little gem with you? No Way!!

christopher copywriter hopes with all our life, you enjoy this fantastic take on advertising creativity which cuts deep and hard into the bone for us. We’ve watched this now 15 times and we’re still laughing!! We’re pretty sure that you will too…

christopher copywriter

“We write ads, or people die.”

Jacks of All Trades or Masters of One?

There can be misconceptions regarding various roles and strategies available in marketing communications and advertising. When trying to understand how marketing or advertising works, the old adage  “A little knowledge is a dangerous thing,” unfortunately applies. Sometimes what seems to be a logical thought is actually a huge liability. There is often a thought or understanding even more logical.

Think of all the businesses that never get past being a time consuming series of many little  tasks for the owner. The business growth structure simply isn’t set up correctly. Or it could be corrected – nothing wrong with correcting towards perfection!! While it’s often natural for clients and employers to try and understand the processes, experience, skills and strategies required in marketing strategy and copywriting – there’s years of gathered knowledge, experience and continued learning required which, no matter how hard we try – can’t easily be imparted in a couple of weeks of working together.

For example, there is often very little knowledge of the benefits and liabilities of Generalist and Specialist practitioners in the various fields available to sell your goods and services. There are even many different theories on best possible sales methods. You may not of even thought about this idea – christopher copywriter – as your marketing consultants are simply operating on this experience in the background to our work for you. There’s a great discrepancy, of the available participants, in the value and quality of usable skills matching the best possible outcome – that is, providing ultimately the greatest ROI (Return On Investment).

“Strong creative content is king. (or queen.)”

Marketing is as much a science as it is an art. There are words and strategies that sell much more than other words or media. Done well – it depends greatly on the various particulars and how they are created and reasoned to work. There is a huge range of facets which all contribute to the end game successful sales equation. In public relations and in gaining publicity there is different possible strategies to implement beyond just doing the work – it really is a highly creative process – when conducted well.

In Australia, the unwritten system we live within attempts to simplify roles into specific job descriptions. Often a singular marketing task involves knowledge of another role to be  implemented most effectively – this is slightly more generalist in approach. Copywriter’s need to write for specific media, demographics and products or services – there is brand considerations and consistencies to take into account. It’s true that in reality many copywriters and designers working for large multinational advertising agencies – writing retail sales catalogues all day long. It’s usually about as thoughtful and creative as taking out the rubbish or wiping down the kitchen bench. (Having said that – THERE IS POTENTIALLY MANY different ways to take out the rubbish or wipe down your kitchen bench..)

“You’ll get more bang for your buck if you engage a smart agency who knows in great depth various methods of sales techniques, not just how to best flog them to you.” ~ christopher copywriter

It really does help to explore these things in some depth and incorporate strategy, understanding and empathy – marketing communications done most effectively – isn’t merely an exercise in spelling and grammar or proofreading. Marketing really concerns the semiotics of the whole company communications system and the people who are potentially making the purchase and knowledge of how these things have worked before and the psychology of human nature. There is a structural science to the art form.

We hope this slide show presentation helps clarify the situation a little more.

A greatly admired example of a brilliant Generalist or a man of many talents is - Leonardo da Vinci (The Generalist – A Jack of Many Trades) (də vĭn`chē, Ital. lāōnär`dō dä vēn`chē), 1452–1519, was an Italian painter, sculptor, architect, musician, engineer, and scientist, b. near Vinci, a hill village in Tuscany. The versatility and creative power of Leonardo mark him as a supreme example of Renaissance genius. He depicted in his drawings, with scientific precision and consummate artistry, subjects ranging from flying machines to caricatures; he also executed intricate anatomical studies of people, animals, and plants. The richness and originality of intellect expressed in his notebooks reveal one of the greatest minds of all time.

Slide show presented by christophercopywriter on behalf of M. Jackson Wilkinson, Design Lead and Senior Product Designer at LinkedIn.

christopher copywriter

Marketing communications which really sells.

I found this slide share description of the term “self-organization” by @jurgenappelo and how it relates to management (which includes governance and leadership) thought-provoking, informative and fun.

Double click -

The way in which technology will impact how people shop was a key discussion point among the panellists at the Mumbrella Question Time forum.

Peter Bray, The Brand Shop general manager, pointed to the phenomenon of “web-to-store” – a trend which he said is yet to be understood by Australian retailers.

“If someone has done their research online first, chooses your product then goes into the store to buy that product the volume of their purchase, the dollar figure they spend will be higher than if someone has just gone into your store without doing their research first,” Bray said.

“Online retail has not taken off in this country. The few retailers who actually take the lead and really integrate the digital channel as a direct sales channel and take advantage of it will be miles ahead. But for some reason it hasn’t happened.”

Jeremy Nicholas, BMF executive planning director said conversely, another trend is the way in which are consumers going into stores to shop around and then going online to purchase the product at a cheaper price.

He pointed to one case in the UK, where retailer Dicksons last year launched an ad campaign centred around this idea. Its ads, created by M&C Saatchi London, alluded to popular retailers where consumers could visit, such as John Lewis, and then go to its website to purchase it at a cheaper rate.

Nicholas said however, while online catalogue shopping has long been popular in markets such as the UK, Australians are “rubbish at it”.

The discussion over technology also brought up the role of the mobile phone within the shopping experience.

Bray conceded that while mobiles will be useful in helping navigate people on where to shop and provide them with locally-based services and information as they are walking past a store, the mobile will not be “the answer to everything”.

Roger Camplisson, Initiative chief executive, added if it can be used to improve the shopper’s experience and save time then mobile “technology has a role”.

Meanwhile, Iain McDonald, Amnesia Razorfish creative director and founder, said the next ten years will see a transformation in the way people shop.

He said the agency has rolled out the Microsoft Surface in AT&T stores in the US. They are multi-touch point tables consumers can use to compare prices of mobile phones, replacing the need for face-to-face interaction with a sales person.

“Not everyone wants to be hassled by a sales guy and we’re starting to get measurement around this and see how we’re uplifting sales by not interrupting with the face-to-face experience,” he said.

In Australia, ANZ is trialling the Microsoft Surface at its sponsored events. It is being rolled out by M&C Saatchi in in conjunction with the developers at Object Consulting.

McDonald added the future will see a more dynamic shopping experience.

“We’re not using technology at the moment to change the pricing dynamically for instance. That’s something theoretically we should be able to click a button and adjust the prices of products – the same way petrol changes its pricing. I think we’ll see more of that in probably among FMCG products, as we know people are more likely to buy washing powder on a Friday for example.”

McDonald predicted: “Ten years from now we’ll probably be having a bit of a laugh at some of the ways we’re shopping today.”

A warm thank you to mumbrella for writing this story.

Regards,

christopher copywriter

company-voices-for-your-business-copywriter

Copy writing the story of your business.

If your brand could speak, what would it say and how would it say it?

Perhaps your company isn’t quite yet a well known brand. You probably have some loyal customers and clients and enjoy working every day.

Your company is a type of living entity. You and your employees keep it alive. There are things that happen within it – in certain ways – day in day out. Your company might always be looking to improve and expand itself.

How do we make things better?

For me, for my employees, for everybody?

There’s things that your business provides in ways that nobody or nothing else does. These things and how you do it, how people feel about what you do, is where we can start to provide a voice for you which becomes unmistakably you.

When we deliver this to people they can feel the difference. They feel good about what you offer.

You might want to take some time now to ask yourself -

1/ What message are you sending to your customers?
2/ Do they understand your brand?
3/ Have you thought about the personality of your product?
4/ If your product could speak, what would it say?

Companies need to write creatively in strategic places to remain competitive and to expand.

You can keep your customers coming back for more by personalising your marketing techniques, your advertising strategy, your copywriting and your media releases.

Your media releases in themselves can run miles for you in helping people feel and think about what you do. About what you can do for them. How you can make their life better.

The Story of Your Business concerns the following crucial story elements -

1. Your Genre
2. Your Viewpoint
3. Your Voice
4. Your Setting
5. Your Scene
6. Your Character
7. Your Market

Using creative writing exercises, and tried and tested copywriting techniques, christopher copywriter provides for you, your unique business voice for various mediums.

The effect is a stronger brand affinity for potential clients, greater trust and ultimately a firm desire for what you offer.

You can be in the forefront of customers minds. Customers can talk happily about what you did for them, your referral ratio can grow, your public awareness multiply.

“We can show you the way.”

~ christopher copywriter

If you want to get an idea across, wrap it up in a person.
~ Ralph Bunche

christopher-copywriter's-mum's-facebook-avatar

Influencing one another

Consumer reviews are significantly more trusted than manufacturers descriptions, according to a recent survey of internet savvy United States mum’s by US online video review site EXPO.

Online mums doing product research put their faith in descriptions from consumers nearly 12 times more. Most of these descriptions may be found online.

Traditional channels such as in-store promotions and newspaper inserts still have significant influence on the purchase decisions of online mums, yet word-of-mouth and consumer information websites and magazines also scored highly. About one-fifth of the 1725 mothers surveyed were influenced by text articles or internet video reviews. Over half of Australian shoppers currently go online before they go and purchase in a shop, according to the latest Australian Interactive Media Industry Association (AIMIA) statistics.

The power of internet video reviews was growing, with nearly one-quarter of mums saying video had an increasing influence on their purchase decisions.

Nearly 64% of respondents had watched a user-generated video review, and more than three-quarters of that group said it helped them make a purchase decision—either for or against a product or brand. Far and away consumers’ favorite thing about video reviews was the ability to see the product in action, cited by more 81.3%.

Respondents expressed a marked desire to see user-generated video reviews on a variety of sites, with 40% to 50% seeking them on shopping comparison sites, brand sites, e-commerce sites, Facebook and YouTube.

About one-half of respondents had ever uploaded user-generated videos, and 35.9% of those had uploaded videos about products or brands. Among those who hadn’t, nearly 90% said they would do so.

Video on internet sites in Australia still has a while to go before it’s widely implemented. Yet there is little doubt that the most graphic of all technologies will soon become a new boom industry here. Of course YouTube has been a popular favourite of Aussies young and old for quite a few years. We have seen companies and careers flourish and fall from online video viewing – a single clip can rack up fifty thousand hits in a day!

Informative video scripts shot creatively in an attractive style seems to command internet viewers attention. Many web design and marketing companies highly recommend the use of good creative scripts and video production. Sometimes home videos or action clips at random events, spread wildly across the internet and around Australia. So break out your camera and start shooting your business philosophy! Get christopher copywriter to write your script – scene by scene – for you!

This story is for my lovely mum.

Thank-you mum, for being my mum!

Best wishes,

christophercopywriter

Thank-you to eMarketer.com for the statistics diagrams and to my mum for the cats hugging photograph naughtily slipped from her facebook account.

As in all good advertising it’s the quality of a good idea that counts. Google’s advertisement is a simple, extremely low budget, yet moving and memorable advertisement with the tag line -

“Search on.”

Goooo Google!! Brilliant. Wonderful.

Presented by christopher copywriter

Video by Google aired during the 2010 Superbowl won by The New Orleans Saints defeating the Indianapolis Colts by a score of 31–17.