Everynone finished this little film last week. It’s grabbed over forty thousand hits online already and we like it!

It’s blogged here at christopher copywriter’s blog for your creative appreciation and pure enjoyment.

If you want christopher copywriter to devise a hot little script for your internet marketing video – simply get in touch with us and let’s get writing. We like to write and conceive quality effective ideas and concepts to market your company

Everynone is a production company located in New York & Los Angeles.

Connect with them at:
contact (@)everynone.com.

Here’s another popular little flick made by everynone, on gun use.

Presented by christopher copywriter
We do the thinking, which writes the words, that makes your business shine.

As the hottest place to be surfing on the face of the planet Earth right now – the world wide web, affectionately known as www, the web or more formally “the internet” gathers momentum and maturity with every passing day – having already survived a .com tsunami years ago – the internet is shaping up and proving to be a major social reformer, connector of people from all corners of the globe, a hot “must use” marketing tool and darn good top quality interactive entertainment.

It’s a creative user-generated media space where people can interact with each other despite geographic, time, educational, political, social, cultural or economic differences. One of the great ground breaking beauties of the web, is while people still tend to gather with their similar social groups and interest categories, creating mostly a harmonious, enjoyable and rewarding experience for everybody – completely different haunts and interest groups are available at the press of a couple of buttons. The web is a fun educational tool.

Now many people might think that the internet, because of it’s seemingly digital anonymity, is a place free of social responsibility. There is strong debate and conjecture in Australia currently concerning a draconian plan to enforce an internet filter – supposedly to counteract the availability of gross and shameful kiddie porn and bestiality. Personally, I’ve never seen such websites on the internet, primarily because it’s one area of contemporary life, I completely and utterly have no interest in whatsoever. But let’s save this topic for another discussion.

To make matters clear to everybody once and for all – this marvellous innovation of humanity, the internet, isn’t as anonymous as some people might think. It’s positively a hive of thriving credentials, legitimate identity and reputation. All websites and published information may be found and tracked by anybody who knows how to do it. Your IP address to can be ascertained. There is monitoring companies here in Australia and around the world that can track and record what people are saying about you, your business, your brand, personality, work and more.

There’s online identity management companies that focus purely on creating and managing your online brand whether it be your personal brand “You” or your company or business. There is definitely acceptable practices and procedures to marketing and representation, despite the massive virtual information world the web has wonderfully become. Often, these procedures and practices are broken.

As I write this blog post, I can see that my wordpress.com Akismet spam filter has trapped over 2400 spam comments or posts in the 20 months we’ve been writing christopher copywriter’s blog. A startling 1256 of them were received by us only last month. I haven’t seriously read one of them. Thankfully spam filters are quite accurate and efficient these days and I trust them most of the time.

In New York, yesterday a New York City Lawyer was convicted for assuming numerous false identities online and making posts in an attempt to sway public opinion -

THURSDAY Sep 30, 2010 17:38 ET
NY lawyer convicted in Dead Sea Scrolls case
By COLLEEN LONG, Associated Press

A scholar’s son was convicted Thursday of using online aliases to harass and discredit his father’s detractors in a heated academic debate over the origins of the Dead Sea Scrolls.

A Manhattan jury found Raphael Golb guilty of 30 counts against him, including identity theft, forgery and harassment. He was acquitted of one count of criminal impersonation.

Golb didn’t react as he heard the verdict in the unusual criminal trial over claims of Internet impersonation — even more unusual because of its arcane subject. He said outside court he wasn’t surprised by the verdict, because he felt the judge’s instructions to the jury were biased. He planned to appeal. As he sat on a bench, he said: “I’m stoic.”

“I’m looking forward to the appeal,” he said. “But not with joy, just because that is what happens next.”

Prosecutors said Golb, 50, used fake e-mail accounts and wrote blog posts under assumed names to take his father’s side in an obscure but sharp-elbowed scholarly dispute over the scrolls’ origins. Golb acknowledged on the stand that he crafted the e-mails and blog posts, but said the writings amounted to academic whistle-blowing and blogosphere banter — not crime. He said he was using irony, satire and parody to expose a plagiarist.

Defense Attorney Ron Kuby said the case was a clear violation of the First Amendment.

“Today what happened was the District Attorney of New York County and the trial court made hurting somebody’s feelings a criminal act,” he said. “And in New York, hurting people’s feelings or being annoying is not a crime, we call that Monday.”

The jury deliberated about five hours. Golb was acquitted of impersonating one scholar, but convicted of identity theft, harassment and criminal impersonation of Dr. Lawrence Schiffman, a longtime rival of his father’s whom he said plagiarized research and was never punished. Schiffman took the case to authorities.

Golb’s father and Schiffman, who is chairman of New York University’s Skirball Department of Hebrew and Judaic Studies have long disagreed on the origins of the texts. Schiffman says they were assembled by a sect known as the Essenes. Norman Golb, a University of Chicago professor, believes the writings to be the work of a range of Jewish groups and communities.

Scholars are split on the debate; there are supporters of both arguments.

Raphael Golb, a linguistics scholar and lawyer with degrees from Oberlin College, Harvard University and NYU, said he was angry the plagiarism accusations were never brought to light and that his father’s theory was being smeared online.

Golb created an account under Schiffman’s name and sent messages from it to Schiffman’s students and colleagues. They pointed to blog posts about the plagiarism allegation and asked the recipients to help keep it quiet. “This is my career at stake,” some of the e-mails said.

The blog posts, too, were Raphael Golb’s work under other names, prosecutors said. They said he also opened up e-mail accounts in the names of other scholars of the Dead Sea Scrolls.

Schiffman denies copying Norman Golb’s work and says he’s never had a personal problem with the Chicago historian.

He said in a statement Thursday that he was appreciative of the work on the case.

“Let us hope that the field of Dead Sea Scrolls research can get back to its real business — interpreting the ancient scrolls and explaining their significance for the history of Judaism and the background of early Christianity,” he said.

Jurors left without speaking to reporters. During the three-week trial, they were given a history lesson on the more than 2,000-year-old documents, found in caves in Israel in the 1940s by a Bedouin shepherd searching for a lost goat. The texts contain the earliest known versions of portions of the Hebrew Bible and have provided important insight into the history of Judaism and the beginnings of Christianity.

Access to the scrolls was tightly controlled by a group known as the monopoly. Jewish scholars — including Norman Golb — were not allowed to evaluate them. The controlled access to the scrolls continues, Golb argued during his testimony. He said his father was excluded from participating in workshops and museum exhibits on the texts while other more popular scholars were invited.

District Attorney Cyrus R. Vance said stealing money isn’t the only type of identity fraud.

“Using fictitious identities to impersonate victims is not what open academic debate seeks to foster,” he said.

Golb faces at least four years in prison on the top charge when he is sentenced Nov. 18. He is free until then.

While Internet impersonation claims have generated lawsuits, prosecutions are rare unless phony identities are used to steal money, experts say.

In one high-profile prosecution, Missouri mother Lori Drew was accused of helping her daughter and a friend pose as a teen boy on MySpace to send hurtful messages to a 13-year-old neighbour girl. The girl committed suicide.

A federal jury in California, where MySpace has its servers, convicted Drew of misdemeanor counts of accessing computers without authorisation. A judge overturned the verdict and acquitted her.
——
Associated Press Writer Jennifer Peltz contributed to this report.

Australian website Anthill a few days ago published an article written by James Tuckerman in an attempt to clarify and define responsible internet protocol in regards to contributions and postings.

They make mention of some of christophercopywriter’s posts around the net and on their own website. We do make quite a few – we like and encourage debate, discussion and intelligent useful information sharing – given free of charge and completely out of goodwill – most of the very best internet marketers around the world use this method of interaction and marketing. Technically it’s called, the “free marketing” method. Whereby quality, valuable and free information and articles are offered to anybody who may be wisely interested thereby proving knowledge from their niche field of writing to the wider reading universe. Have a read of an extract of the Anthill article below… Note christopher copywriter’s mention -

Is Kylie Minogue using spammers to promote her latest album?

September 27, 2010 | By James Tuckerman

If you haven’t already noticed, we use a service called Disqus to manage the reader comments found at the foot of our posts.

It’s a pretty cool tool. For example, it allows users to log in using their Twitter, Facebook and other social media accounts to leave comments and share their online movements with their friends and followers.

Of course, it also raises awareness of our brand, in the process, and increases the number of valuable backlinks to our site.

One thing that it does particularly well is learn, through the actions of many, what comments are likely to be the work of comment spammers.

What is a comment spammer?

Now, I’m not talking about the type of spam that arrives in your email account offering discount viagra and the riches of fallen Nigerian royalty.

I’m talking about the machines that now spray meaningless chatter throughout the bloggersphere, as comments, hoping to get a click back to the offending site.

For example, there is a big distinction between reading an article, leaving a thoughtful comment and then inviting readers to check out your site or service elsewhere — as a real human being, engaged in the conversation — and programming robots to isolate keywords and dump random comments that hopefully somehow reflect the substance of the post.

For example, christopher copywriter is a real person and sometimes leaves comments to complement Anthill articles, such as this one: The eight scams peddled by SEO consultants. In the example given, he also invites readers to check out his activities, views and credentials on his own website as an extension of his comments.

That is perfectly okay. Christopher is adding to the discussion.

What is not okay are comments such as:

I like your work!, http://intense[sic].com/people/buyhydrocodon. Buy buy hydrocodone, duyh.

This comment appeared last month at the foot of a generic introduction to an innovation feature posted in 2007. The article was not work worthy of praise. But, aside from the misdirected positivity, it’s not hard to second-guess that the comment is text-book spam.

This type of pure spam posting has been around since the beginning of the internet.

It’s usually referred to as “Sock Puppetry“- the offender is rightfully termed a “Sock Puppet” and it contributes nothing of any real tangible value to anybody. It’s a very weak and bad tasted attempt to gain some notoriety for themselves back at their own website, usually for some sort of vague attempt at financial remuneration. It’s called spam because it has all the authentic value and tastiness of that wonderful meat product of the same name.

Same goes with anonymous comments. Anybody can post negative thoughtless and sometimes offensive crap under an anonymous pseudonym. Have a quick squizz at this stories comments section from people purporting to be working in advertising on mUmbrella. Did you take a look? Professional critique hey.. WT.. ? If only the clients knew – but the comments could be coming from anywhere around the world… Spam filter standards are the only answer, as is editors ethics, style, points of view and standards - or perhaps, should the comments flow free??

When the worlds current number one most loved brand google, is working hard and getting seriously innovative to do it’s best to make the internet as pleasing for users as possible, even going so far as to scratch mere seconds of each and every users search time though the new creation of google instant, claiming -

• Before Google Instant, the typical searcher took more than 9 seconds to enter a search term, and we saw many examples of searches that took 30-90 seconds to type.
• Using Google Instant can save 2-5 seconds per search.
• If everyone uses Google Instant globally, we estimate this will save more than 3.5 billion seconds a day. That’s 11 hours saved every second.
• 15 new technologies contribute to Google Instant functionality.

It makes one wonder why any editor or blogger would tolerate anonymous mindless dribble on their site. It does fill up space, take up time, but I guess it should be admitted it creates more hits and a bit of buzz on some sites – especially mUmbrella. Yet still, it is a waste of time. A bit of harmless fun perhaps in certain circumstances.

In NYC’s Dead Sea Scrolls case we see it’s been ruled as fraudulent. The repercussions were politically motivated and a deliberate and premeditated attempt at swaying opinion and debate for personal gain. That old adage, a little favourite of mine – “Does the means, justify the ends?” definitely comes to mind. Why are people writing what they write and publishing what they publish, and how are they doing it – who, what, why, when and where – does it effect?

The internet as a media sits between, public relations, marketing, copywriting, advertising, web design, journalism, film making, art direction and politics. Please forgive us if we missed something. But all of these skills will help someone communicating a message online. The message simply needs to be targeted and positioned for its driving purpose. It’s simple semiotics. Only it doesn’t seem to be all that simple – for most people.

And the debate rages on…

christopher copywriter

We do the thinking, which writes the words, that makes your business shine.

We introduce you to Ólafur Arnalds – Ljósið (The Official Music Video)

Short Biography

Ólafur Arnalds (born 1987) is a multi-instrumentalist and producer from Mosfellsbær, Iceland.

Arnalds was a drummer of hardcore/metal bands Fighting Shit and Celestine, as well as others. He also contributed banjo, guitar and piano for in his friend’s solo project “My Summer as a Salvation Soldier”.

In 2004, Arnalds composed and recorded the intro and two outros for tracks on the album Antigone by German metal band Heaven Shall Burn.

On 12 October 2007, Arnalds’ first solo album Eulogy for Evolution was released. It was followed by the EP Variations of Static in 2008. In the same year, Arnalds toured with Sigur Rós. He is also reported to have sold out The Barbican Hall in London.

In April 2009, Arnalds composed and released a track daily for seven days, instantly making each track available within 24 hours from foundsongs.erasedtapes.com. The collection of tracks was entitled “Found Songs”. The first track was released on 13 April.

“Ólafur Arnalds mixes strings and piano with loops and edgy beats, crossing-over from classical to pop.” NME

In April 2010, Ólafur released a new album entitled “…and they have escaped the weight of darkness”.

You can purchase the re-mastered Limited Edition CD in Digisleeve,

10″ Vinyl incl. Digital Download Code or a high-quality Download from our Online Store.

If you have just discovered Ólafur’s music and you are happy with just a low-res Download, then you can still get it here:

Day I | II | III | IV | V | VI | VII

Discography

• 2007: Eulogy for Evolution
• 2008: Variations of Static (EP)
• 2009: Found Songs (EP)
• 2009: Dyad 1909 (EP)
• 2010: “…And They Have Escaped the Weight of Darkness”

christopher copywriter thanks Ólafur Arnalds for his beautiful contribution to music and the cinematic arts.

Journalists Should Not Work for Free – So Tell Me What They are Paying

One of the most depressing things about the present climate is the number of talented journalists who agree to allow mainstream media to publish their work for no payment.

“But I quite enjoy it,” said one such to me the other day. Well, yes you are allowed to enjoy your work. But letting employers and publishers think they can get quality work for nothing merely speeds the decline of the profession, and undercuts your colleagues.

So it was with interest that I read this post by Silicon Valley blogger and media executive Alan Mutter, whose argument I entirely agree with. Mutter goes one step further and provides a spreadsheet for working out what to charge for a 600 word freelance journalism piece .

The figures are relevant to the US, of course. Depressingly, they come out with a wordage rate of just US $0.35c a word – which even allowing for the exchange rate is low by Australian standards.

Or is it?

I think it would be useful to find out what different freelancers are getting paid by our mainstream publications. Here’s what I know:

Fairfax broadsheets start by offering .60c to.70c a word these days, but can be pushed higher if they want you badly enough. Section editors are adept at getting around the bean counters’ rules.

The Monthly still offers its $1 a word, which was princely when that magazine started, and still handsome.

I hear the RACV magazine pays well for both words and photos.

Responses to this article written by Margaret Simons may be found at The Content Makers

We’re happy to see the 2010 Approved minimums for freelance and casual writers, broadcasters, photographers and artists released by MEAA  (Media, Entertainment & Arts Alliance) recently. (These minimums are exclusive of GST and are effective 1st January 2010.)

At christopher copywriter we often don’t even bother charging these regulated specified industry pay rates for freelancers. This might put the Alliance on edge but the reality is almost everybody is trying to cut corners.  But as the old wise saying goes… If you pay people peanuts… You get monkey’s. This makes a whole load of sense. There’s so many things that come together to make a successful PR campaign – more than most clients wish to hear about – and it all takes time, experience, expertise, self-awareness, contacts – amongst a few other things.  Yet unfortunately, I’ve seen it far too many times before – the company fear of price consciousness before other essential considerations. Considerations which actually make these same clients profits.

Read it again – PR makes your company profit. And again – marketing communications makes your product grow. It’s not all about you and you don’t know everything – soo give us a bit of trust and understanding – that’s why we’re hired. Companies rarely understand the media and how it works and what it can achieve. This is a massive drawback. It’s short coming, I try to solve daily.

Sometimes there’s a difficult X-factor skill  involved with keeping the clients impression and appreciation of the value of our work reasonably high – we could call it “the trust and understanding factor.” Sometimes a particular clients expectations and understanding of a job, determine the monetary value of what we do more than it should. Like any industry – there IS industry standard rates. Do you negotiate with the plumber’s or sparkies fee? Their job s finished in a couple of hours most of the time – ours can go on for months – a strong PR campaign is a very serious commitment to company growth and branding. It’s a little bit crazy because our work makes you money.. We’re not a cost.. We’re completely and utterly an investment which will help you grow!

Marketing communications isn’t a term which many businesses even understand, let alone know for sure the genuine real price of. Our marketing communications services performed for our clients, return far greater than cost to their company – in serious profits, brand reinforcement, moral, happiness, upkeep of sales, growth and positioning – and it should be rewarded to us accordingly – shouldn’t it? Of course it should. I assure you in reality, our work and life is better and easier when we’re actually paid well for what we contribute. And then we get to make you greater profits.. See how it works?!

We always aim to do excellent work and exceed our clients expectations!

Online internet based article writing is an invaluable second level search engine optimisation and publicity tool. It can reach in scope from a weekly article, to a monthly e-dm (electronic direct mail out) or even daily blog entries. The results are obviously commiserate to the effort given. And your profits flow on from there!!

Obviously, when client comes on board for a long-term relationship – for a PR campaign – they understand and wish to see some substantial results. We’re happy to reduce our rates accordingly for the ongoing relationship and continual work. We can also do far more to help a company in these situations. The long-term relationship helping us create and implement marketing communications strategy. If you’re not marketing or you stop marketing, you’re not selling. You know that – so don’t feat it!

Currently, we price web based article writing slightly lower than print published journalism even though it can potentially receive much more focused attention! This depends on the story itself, its positioning, timing, relevance and how well we craft it.

As standard practice, freelance business copywriting of promotional material in print and web mediums – is surprisingly (too some), slightly lower than print journalism features or publicity mentions rates – because positive pr and publicity can achieve a far greater impact! We’re expanding by completing more work at a slightly cut price – without any skimping on quality or performance.

Ghostwriting, on the other hand is best priced for us by taking a percentage of the final profits and a smaller retainer upfront – like a business partnership. This is only because of the number of starry-eyed would be authors around the world who want to publish a novel but don’t quite appreciate the hours, quality of thinking, creativity, research and raw writing skills that go into it.

As a partnership, the incentive is on us to create a wonderful work that sits within the current market climate and can sell recouping any of our clients costs for our services in any case for every job.

Obviously ghostwritten novels or novellas requires a considerable amount of work – including research – drafts and a full immersion into the subject. This somewhat depends on our clients desired out-comes and changes roughly on a  job by job basis.

We can offer a set rate if the book just needs writing with little concern for its outcomes. christopher copywriter has had plenty of offers to write clients books at some extremely ridiculous and unfeasible rates – and interestingly enough – particularly from the property development sector – seemingly always existing with an eye to make a quick big buck out of someone. We couldn’t even live on some of the payment rates offered. I wonder why they waste our time – they’re never written a good chapter in their life – let alone published one.

It’s not enough to think there is a flood of writers on the market. There isn’t a flood of top quality writers on the market and definitely not with the depth of experience, attention to detail, creativity, interest and good gut hunches and care that we meet.

Too many people with only an arts degree, think they can write these days, yet the reality of the quality research, thinking, creativity and basic prose sentence structure is unfit to sell a company or let alone captivate a reader for an entire novel. Copywriting isn’t merely writing to a B.A. level or even a Masters level for that matter; there is piles of masters thesis’s archived in some closet somewhere never to be read again by anybody. Marketing and advertising communications requires knowledge way beyond – that which an average business owner holds.

How can we say we work in the media marketing communications field, for example, without knowing about David Ogilvy and Lester Wunderman and Claude Hopkins? Or Kaushik and Shirky for that matter?

We can’t! These guys invented and perfected the art of sales though years and years of solid dedication. There’s much more to know about sales too – don’t you worry about that!

Obviously ghostwritten novels or novellas require a considerable amount of work – including research – drafts, and a full immersion into the subject matter. This somewhat depends on our clients desired out-comes and changes roughly on a  job by job basis. Job specifics are very important when one is going to spend perhaps as much as six months to a year interviewing and writing a book.

Have a read and please take a special note and respect the industry standard pay rates for the work you need. We’re happy to cut different rates for the different article writing, copywriting, ghostwriting and publicity jobs we perform in our clients best interests – but we would rather recognise and adhere to the 2010 Australian National Industry Minimum Freelance Rates – this would be a wonderful world for everybody!

This document can be downloaded as a .pdf and detailed questions, concerns or membership applications forwarded to MEAA.

Digg is an excellent way to track stories that go viral (attracting thousands and thousands of hits and reads) across the internet and really worth using to find fresh, interesting, up to date material and content published by a huge variety of sources.

Diggs web masters supports the dissemination of available  information freely without censorship. Kevin Rose, digg’s founder, clearly states he would rather “go down fighting, than destroy” the open sharing and freedom of information members of the digg community enjoy and expect.

He would and has fought against any libel cases regarding the 14 million stories digg has published rather than remove content to avoid complaints.

The digg communities users share and comment on the stories they publish. It’s a great way to gauge users reaction to a plethora of subject matters both factual, fun and opinionated..

Let’s get digging! christopher copywriter writes articles which can be dugg and submitted all over the internet. It’s an essential element of high end Search Engine Optimization (SEO) (placing you at the top of google’s search engine) work and brings you loads of respect and valuable hits.

Check it out, have a play, digg some of christopher copywriter’s articles and find out about if for yourself.

Check out more of digg’s own videos on digg’s youtube video site.

christopher copywriter high fives digg for this video and for providing a great free and open access imformation site!

digg logo-social media

digg-logo-3d-social-media-networking-smo

digg-logo-smo

orsonwelles

With our society’s extensive use of the internet, viral marketing has become an invaluable tool for movie marketing.

In recent years I think it’s safe to say The Dark Knight is the reigning champion for best viral marketing campaign which inspired activity from people all over the world. However, the greatest publicity stunt ever achieved goes all the way back to 1938, when Orson Welles’ radio broadcast of H.G. Wells novel War of the Worlds created unparalleled panic and fear of a real alien invasion. Now, exactly 71 years later, the broadcast will return as a live stream brought to you by the upcoming film Me and Orson Wells.

The original broadcast aired as an episode of the American radio drama anthology series Mercury Theatre on the Air as part of their Halloween show. The first two thirds of the 60-minute broadcast were presented as a series of simulated news bulletins, which suggested to many listeners that an actual Martian invasion was in progress. Adding to the illusion of an invasion was that the program was a “sustaining show” which means it ran without commercial breaks, and thus created a certain amount of urgency and realism. Though many people were scared, there is still dissension amongst historians as to exactly how much panic and chaos resulted from the broadcast.

You can hear the original broadcast in its entirety right here or at waroftheworldstribute.com exactly 71 years later, to the minute, on Friday, October 30th at 8pm EST. So get some popcorn, gather up your family and friends, and see if Orson Welles’ famed broadcast still holds the weight and spook that came with it back in 1938. And despite using the broadcast for its own publicity, I really have to give credit to the Me and Orson Wells marketing team for incorporating such a timely, and clever use of Orson Welles historical influence on entertainment to do so. If you haven’t seen the trailer for that film yet, then check it out here.

Thank you to Ethan Anderton for writing this story on Oct 30th, 2009.



Australian Interactive Media Industry Association

I’m happy to note and share for you the latest statistics highlighting the importance of internet marketing through shear online sales revenue throughout Australia. Nobody needs to point out the bargains, information and fun of shopping online. That’s obvious.

• Internet marketing is definitely a fresh and cost effective marketing strategy whereby customers come to you.
• Online shops can sell while you’re sleeping.
• The global market is now only a simple click away.
• Remaining effectively competitive in the minds of your potential clients requires a strong, strategic online presence.
• It generates word of mouth excitement and raises revenue where it counts.

Published according to Mathew Pailthorpe, on a facebook groups page for the major Australian internet marketing and web design regulation body, the
Australian Interactive Media Industry Association (AIMIA) -

• Around 6.7 million (37.9% of all Australians) bought a product or service online in the last 12 months
• They spent a total of $23 billion
• Online sales are expected to grow 9% annually by 2012
• This is faster than sales from traditional stores
• Research also shows half of Australian shoppers are going online before they go into a shop

If these statistics don’t convince you beyond all doubt to spruce up your internet marketing presence immediately, then I suppose it’s safe to conclude, good sense or solid statistics can’t help you or your business make real profits!!

“Get the internet working for you today. The internet sells and sells big.”

~ christopher copywriter

Looking forward to your email brief and to working together with you in the very very near future.

Warm regards,

Christopher Dusseldorp
creative director | copywriter
christopher copywriter

Looking at the big picture, Gary describes how you need to be working on the thing you love the most – it sounds obvious, but that’s where your real  passion comes from. That’s where you’re going to be the best you can be.

He shares how to get where you have to go it’s 90% perspiration and 10% inspiration.

He says that you have to connect to all your customers through all the social media websites available, because that’s where all your clients are.

Gary is a great proponent for being authentic and giving up wasting time watching your bloody television.

Gary Vaynerchuck, watch him. Have a think and enjoy.

the advertising and marketing project problem illustrated

The Potential Project Problems Illustrated.

This hilarious and valuable illustration bumped into on stumbleupon, was initially drawn to depict the process of creating a specialised business software application, “The Project.” christopher copywriter thinks  it works almost equally well for the business advertising and marketing communications equation. It’s helpful for those first time marketing and advertising clients to understand that we understand what sorts or issues can present themselves and that we know how to best avoid them. It makes helping you and your business all the merrier for everybody concerned.

The illustration runs miles for us to put into light relief, the potential issues, thoughts or hang ups which can sometimes arise through trying to communicate, evaluate, formulate and create on certain strategically envisioned projects. Christopher copywriter understands how important business messages can be forgotten or misconstrued. KISS. Keep It Short and Simple.

We make business communications as easy as ABC123. We’re always looking for easier ways of working. We don’t wish to enter into the abundant marketing sales hype, we strive to deliver very real solutions.

christopher copywriter writes your best possible sales stories for the best possible, cost effective mediums, time and time again.

The first illustration depicts what the client usually wants. Triple value work quantity and quality, for a reduced price. Even if the product and services provided don’t really suit the clients best requirements.

The second illustration, our job, shows us building a swing that doesn’t even work. Yes it looks good, but in practice it doesn’t achieve the required results. christopher copywriter copywriters, pride themselves on doing a good job, that truly sells, every single time, for every single client we take on and every single page that we write for them. That’s the foundation our business is building upon. Not some ricketly adhoc and misunderstood formula. We’re most happy to let our positive results speak for themselves. Being motivated by doing our best possible job. Not by other possible other motivations. We understand this will always show our “true value” in the big picture. It makes sense.

The third illustration. Sometimes the various in depth specialists and so called experts and extra researchers can analyse a problem to its own detriment.  Crafting a solid written story and delivering it in the correct mediums, not just any old place, and in the correct manor, not just any old how – gets the marketing communications message most effectively across.

The sixth illustration shows our desire to PUT IT ALL IN WRITING. When working with us, feel completely free to send us all or any of your thoughts about the job in an email. We will send the same back to you. It helps us understand more about how you see the job. Or perhaps you’ll be happier if we simply deliver for you. Communicating with clients is always more helpful, for you and us.

The last illustration shows what was truly needed when everything extra was moved out of the equation. I might seem strange that this is often different from what people think is needed. The successful equation is both an art and science afterall.

christophercopywriter truly understands the marketing and advertising project process and gets on with giving you the top quality job you want and deserve.