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Christopher Dusseldorp | Creative Director
Writing professionally for companies for over 10 years in public relations, advertising copywriting, internet marketing, blogs, e-books and ghostwriting. I run boutique communications agency, christopher copywriter; based in the middle of Sydney, Australia's Fashion, Media, Music, Art & Design District, Surry Hills.If you wish to submit an article to christopher copywriter's blog - e-mail us on the about page.
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Tag Archives: business copywriter
Beautiful.
christopher copywriter finds Ólafur Arnalds, Ljósið sooo beautiful and inspiringly special that we believe we would be committing a disservice to our readers not to share this with everyone. Please enjoy. We introduce you to Ólafur Arnalds – Ljósið (The … Continue reading
A Few Good Creative Men.
We stumbled across this classic advertising spoof of that amazingly memorable scene from A Few Good Men. You know the scene, the one where Jack Nicholson plays Col. Nathan R. Jessep screaming “You can’t handle the truth!” at a much … Continue reading
Posted in Advertising Process, Art, Ideas, Beauty & Creativity, corporate communications, creative and imaginative theory, Marketing and Advertising Theory, Viral Marketing
Tagged advertising, advertising copywriter sydney, business copywriter, business copywriting, communications strategy, copywriter, copywriting, public relations sydney, writer, writing
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Generalist Or Specialist – Help me understand a bit more..
Jacks of All Trades or Masters of One? There can be misconceptions regarding various roles and strategies available in marketing communications and advertising. When trying to understand how marketing or advertising works, the old adage “A little knowledge is a … Continue reading
Posted in Brands, corporate communications, internet marketing, Leadership, Marketing and Advertising Theory, publicity, Social Media
Tagged advertising, advertising copywriter sydney, business copywriter, communications strategy, communications writing, copywriting, internet marketing, marketing, media communications, SOCIAL MEDIA OPTIMISATION, writer
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The Dolt’s Guide To Self-Organization
I found this slide share description of the term “self-organization” by @jurgenappelo and how it relates to management (which includes governance and leadership) thought-provoking, informative and fun. Double click – The Dolt’s Guide To Self-Organization And enjoy this interesting slide … Continue reading
Indispensable People In Your Company
Jacqueline Novogratz is founder and CEO of Acumen Fund (acumenfund.org) a fast-growing non-profit that is pioneering the idea of patient capital. Acumen funds entrepreneurs that build significant for-profit companies that do business with the poorest people in the world. Watch … Continue reading
Is Your Business Allowed To Speak?
Copy writing the story of your business. If your brand could speak, what would it say and how would it say it? Perhaps your company isn’t quite yet a well known brand. You probably have some loyal customers and clients … Continue reading
Posted in Advertising Process, Art, Ideas, Beauty & Creativity, creative and imaginative theory, Marketing and Advertising Theory, publicity, Viral Marketing
Tagged advertising, advertising copywriter sydney, Art, Ideas, Beauty & Creativity, Business, business copywriter, copywriter, copywriting, cost effective writing, internet marketing, marketing, pubicity, public relations sydney, strategy, writer, writing
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3 New Ways to Measure the Social Web
When most people think of web analytics, they think about page view tracking; basically, measuring which pages on a website are being viewed. Page view tracking is a well-established technology, but it’s no longer meeting the needs of many of … Continue reading
Posted in internet marketing, marketing statistics, search engine optimization, Social Media, Viral Marketing
Tagged advertising copywriter sydney, business copywriter, communications strategy, copywriter, copywriting, internet marketing, marketing, search engine optimisation copywriting, search engine optimisation writing, SEO, SMO, SOCIAL MEDIA OPTIMISATION, Social networking, viral internet marketing
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Australians – world’s biggest users of social media
Australians are the world’s most prolific users of social media according to new data from the Nielsen Company. From statistics published recently via social media release (SMR) on nielsenwire. Nielsen, the global marketing statistics firm carried out an international comparison … Continue reading
Posted in In the media right now, internet marketing, marketing statistics, Social Media
Tagged advertising, Australia, business copywriter, communications strategy, communications writing, internet marketing, public relations sydney, SMO, Social Media, SOCIAL MEDIA OPTIMISATION, Social networking, sydney
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Tony Robbins, Frank Kern and John Reese – Internet Marketing and Life Guru Video
Self-made man, NICE GUY and big business life coach Anthony Robbins, interviews Frank Kern and John Reese, also self-made men – WHO all who built their wealth by selling products on the Internet. What is particularly interesting about thESE THREE … Continue reading
Posted in Art, Ideas, Beauty & Creativity, corporate communications, creative and imaginative theory, internet marketing, Marketing and Advertising Theory, Viral Marketing
Tagged advertising, business copywriter, christopher copywriter, communications strategy, communications writing, internet marketing, John Reese, marketing writer, media communications, SMO, Social Media, Tony Robbins, viral internet marketing
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Orson Welles’ Original War of the Worlds Broadcast Returns & The Dark Knight – Go Viral!!
With our society’s extensive use of the internet, viral marketing has become an invaluable tool for movie marketing.
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Posted in internet marketing, Marketing and Advertising Theory, Viral Marketing
Tagged advertising, advertising copywriter sydney, blogs, business copywriter, communications strategy, copywriter, copywriting, internet marketing, marketing writer, public relations sydney, viral, viral internet marketing
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