Tag Archives: business copywriting

Truth in Advertising for Sydney, Australia.

Directed by Tim Hamilton the Director, (not to be confused with Tim Hamilton the porn star or Tim Hamilton, fashion designer) a little over ten years ago now – this short film ironically titled Truth in Advertising deserves republication for … Continue reading

Posted in Advertising Process, Art, Ideas, Beauty & Creativity, Brands, Ideas and Creativity, Marketing and Advertising Theory | Tagged , , , , , , , , , | 3 Comments

A Few Good Creative Men.

We stumbled across this classic advertising spoof of that amazingly memorable scene from A Few Good Men. You know the scene, the one where Jack Nicholson plays Col. Nathan R. Jessep screaming “You can’t handle the truth!” at a much … Continue reading

Posted in Advertising Process, Art, Ideas, Beauty & Creativity, corporate communications, creative and imaginative theory, Marketing and Advertising Theory, Viral Marketing | Tagged , , , , , , , , , | 1 Comment

Google’s “love story in Paris” a huge simplistic hit – with a touching, memorable story

Google’s self-created ‘love story in Paris’ commercial generated huge buzz and rated highly by fans and advertising reviewers aired during the Super Bowl XLVI this year. As in all good advertising it’s the quality of a good idea that counts. … Continue reading

Posted in In the media right now, new television commercials | Tagged , , , , , , | Leave a comment

Thinking about social media.

Check out and enjoy this great little video full of social media statistics. Make sure you don’t get left behind in the social media stakes. Social media is a fabulous tool redefining the ways we communicate in the world today. … Continue reading

Posted in Social Media | Tagged , , , , , , , | Leave a comment

What does christopher copywriter do for you?

New clients often come to us, knowing what form of media they want us to write something for, but they often don’t usually know what else we could do to “most effectively” (the crucial term here) promote them. Ok. Now … Continue reading

Posted in Advertising Process, internet marketing, Marketing and Advertising Theory, search engine optimization, Social Media, Viral Marketing | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , | 1 Comment