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Christopher Dusseldorp | Creative Director
Writing professionally for companies for over 10 years in public relations, advertising copywriting, internet marketing, blogs, e-books and ghostwriting. I run boutique communications agency, christopher copywriter; based in the middle of Sydney, Australia's Fashion, Media, Music, Art & Design District, Surry Hills.If you wish to submit an article to christopher copywriter's blog - e-mail us on the about page.
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Tag Archives: communications strategy
INFLUENCERS – How Trends & Creativity Become Contagious.
We know some stuff sells like wildfire. More than being a mere commodity, some things, some services and cultural practices are entrenched into our personality and psyche. We need to be involved with them. They are an emotional part of … Continue reading
Posted in Advertising Process, Art, Ideas, Beauty & Creativity, Brands, Innovation, internet marketing, Leadership, Marketing and Advertising Theory, marketing statistics, Public Relations, Social Media, Viral Marketing
Tagged advertising copywriter sydney, Advertising Process, Art, Ideas, Beauty & Creativity, communications strategy, communications writing, copywriter, copywriting, internet marketing, marketing, public relations sydney, Social Media, SOCIAL MEDIA OPTIMISATION, sydney, viral internet marketing
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Wave 5 the Socialisation of Brands – Social Media in Sydney, Australia – Report.
The wave of social media has taken the world by storm. In Sydney, Australia social media is talked about throughout the mainstream media and across dinner tables and Chardonnay parties right across the city. People are using social media in … Continue reading
Posted in Art, Ideas, Beauty & Creativity, Brands, corporate communications, In the media right now, Innovation, internet marketing, Marketing and Advertising Theory, Public Relations, Social Media, Viral Marketing
Tagged advertising copywriter sydney, Advertising Process, Art, Ideas, Beauty & Creativity, Brands, communications strategy, Facebook, Social Media, SOCIAL MEDIA OPTIMISATION, Social networking, sydney
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The Social Network Official Trailer – In Cinemas around Australia This Week
If you haven’t yet seen the official trailer for The Social Network, a movie about the rise and continued rise of the facebook social media phenomenon, now here’s your chance. Facebook has long since it’s inception become an alternative source … Continue reading
5 Possible Ways to Avoid Your Business From Failing – The Failure Rate of Start Up Companies
The failure rate of start up companies is astonishing! Wherever I look, new businesses are failing. Whether that is online or off-line. What’s intriguing for me to observe is that, in many cases, it’s not so much the product or … Continue reading
Posted in internet marketing, Public Relations, Social Media, Viral Marketing
Tagged advertising copywriter sydney, business copywriter, communications strategy, copywriter, copywriting, internet marketing, marketing, marketing writer, media communications, public relations sydney, publicity, sydney
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Internet Identity Fraud Conviction In Manhattan
As the hottest place to be surfing on the face of the planet Earth right now – the world wide web, affectionately known as www, the web or more formally “the internet” gathers momentum and maturity with every passing day … Continue reading
Posted in Art, Ideas, Beauty & Creativity, corporate communications, In the media right now, internet marketing, Journalism, Legal Issues, Public Relations, publicity, Social Media
Tagged blogs, communications strategy, communications writing, Facebook, internet marketing, media communications, public relations sydney, sydney, viral internet marketing, writer
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Where Good Ideas Come From
We’ve collected a selection of short cognitive creative thinking essays and videos from prominent thinkers and authors from around the world, as well as some of our own. We’ll be posting them here on our blog over the following weeks … Continue reading
Posted in Art, Ideas, Beauty & Creativity, Beauty, creative and imaginative theory, Innovation, Marketing and Advertising Theory
Tagged advertising copywriter sydney, Advertising Process, Art, Beauty & Creativity, brainstorming, business copywriter, communications strategy, copywriter, ideas, internet marketing, marketing Sydney, public relations sydney, strategy, writer
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If I Knew Then What I Know Now: Advice for Young Creatives
Any young company creative will love the advice generously offered by these outspoken creatives. Have a watch, it’s a pretty good little video.. Brought to you by christopher copywriter Seriously smart creative for seriously smart business. We give thanks to … Continue reading
Posted in Advertising Process, Art, Ideas, Beauty & Creativity, corporate communications, creative and imaginative theory, internet marketing, Marketing and Advertising Theory, Public Relations, publicity, Social Media, Viral Marketing
Tagged advertising, advertising copywriter sydney, Advertising Process, Advertising Tips, Art, Ideas, Beauty & Creativity, business copywriter, christopher copywriter, communications strategy, Creative Theory, ideas, internet marketing, marketing writer, media communications, writer
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Public Relations – The profession that dare not speak its name
PR faces image problems in selling itself as an independent discipline. WHEN it comes to self-promotion, public relations academics are ordinary advertisements for their craft. When university teachers were asked how their students would handle BP’s crisis, the responses were … Continue reading
Posted in Art, Ideas, Beauty & Creativity, corporate communications, creative and imaginative theory, In the media right now, internet marketing, Public Relations, publicity, Social Media
Tagged Art, Beauty & Creativity, communications strategy, communications writing, ideas, marketing, public relations sydney, publicity, Social Media, sydney
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A Few Good Creative Men.
We stumbled across this classic advertising spoof of that amazingly memorable scene from A Few Good Men. You know the scene, the one where Jack Nicholson plays Col. Nathan R. Jessep screaming “You can’t handle the truth!” at a much … Continue reading
Posted in Advertising Process, Art, Ideas, Beauty & Creativity, corporate communications, creative and imaginative theory, Marketing and Advertising Theory, Viral Marketing
Tagged advertising, advertising copywriter sydney, business copywriter, business copywriting, communications strategy, copywriter, copywriting, public relations sydney, writer, writing
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Generalist Or Specialist – Help me understand a bit more..
Jacks of All Trades or Masters of One? There can be misconceptions regarding various roles and strategies available in marketing communications and advertising. When trying to understand how marketing or advertising works, the old adage “A little knowledge is a … Continue reading
Posted in Brands, corporate communications, internet marketing, Leadership, Marketing and Advertising Theory, publicity, Social Media
Tagged advertising, advertising copywriter sydney, business copywriter, communications strategy, communications writing, copywriting, internet marketing, marketing, media communications, SOCIAL MEDIA OPTIMISATION, writer
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