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Christopher Dusseldorp | Creative Director
Writing professionally for companies for over 10 years in public relations, advertising copywriting, internet marketing, blogs, e-books and ghostwriting. I run boutique communications agency, christopher copywriter; based in the middle of Sydney, Australia's Fashion, Media, Music, Art & Design District, Surry Hills.If you wish to submit an article to christopher copywriter's blog - e-mail us on the about page.
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Tag Archives: communications writing
The Most Important Leadership Quality for CEOs? Creativity
I found this article insightful when I first read it last year. The world is definitely progressing in a multitude of ways all at once. Creativity being the MOST IMPORTANT leadership quality for CEO’s really does stand to perfect reason. … Continue reading
How Would You Like Your Copywriting and Marketing In Sydney?
Found this great little illustration getting passed around the internet this week. It illustrates a logical simplification of the client and marketing providers relationship. In a world where so many companies are looking after their bottom lines, they know they … Continue reading
Posted in Advertising Process, Brands, Marketing and Advertising Theory, Public Relations, search engine optimization, Social Media
Tagged advertising, advertising copywriter sydney, business copywriter, communications writing, copywriter, copywriting, internet marketing, marketing writer, search engine optimisation copywriting, SEO
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Google Releases: Zeitgeist 2010: Year in Review
Based on the aggregation of billions of search queries people around the globe typed into Google this year, google.com releases ‘Zeitgeist’ capturing the spirit of 2010 one search query at a time. You can tailor search for different global regions, … Continue reading
Posted in Art, Ideas, Beauty & Creativity, In the media right now, Innovation, Marketing and Advertising Theory, marketing statistics, search engine optimization
Tagged business copywriter, communications writing, copywriter, google, ideas, media communications, public relations sydney, publicity, sydney, viral internet marketing
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INFLUENCERS – How Trends & Creativity Become Contagious.
We know some stuff sells like wildfire. More than being a mere commodity, some things, some services and cultural practices are entrenched into our personality and psyche. We need to be involved with them. They are an emotional part of … Continue reading
Posted in Advertising Process, Art, Ideas, Beauty & Creativity, Brands, Innovation, internet marketing, Leadership, Marketing and Advertising Theory, marketing statistics, Public Relations, Social Media, Viral Marketing
Tagged advertising copywriter sydney, Advertising Process, Art, Ideas, Beauty & Creativity, communications strategy, communications writing, copywriter, copywriting, internet marketing, marketing, public relations sydney, Social Media, SOCIAL MEDIA OPTIMISATION, sydney, viral internet marketing
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The Social Network Official Trailer – In Cinemas around Australia This Week
If you haven’t yet seen the official trailer for The Social Network, a movie about the rise and continued rise of the facebook social media phenomenon, now here’s your chance. Facebook has long since it’s inception become an alternative source … Continue reading
Internet Identity Fraud Conviction In Manhattan
As the hottest place to be surfing on the face of the planet Earth right now – the world wide web, affectionately known as www, the web or more formally “the internet” gathers momentum and maturity with every passing day … Continue reading
Posted in Art, Ideas, Beauty & Creativity, corporate communications, In the media right now, internet marketing, Journalism, Legal Issues, Public Relations, publicity, Social Media
Tagged blogs, communications strategy, communications writing, Facebook, internet marketing, media communications, public relations sydney, sydney, viral internet marketing, writer
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Public Relations – The profession that dare not speak its name
PR faces image problems in selling itself as an independent discipline. WHEN it comes to self-promotion, public relations academics are ordinary advertisements for their craft. When university teachers were asked how their students would handle BP’s crisis, the responses were … Continue reading
Posted in Art, Ideas, Beauty & Creativity, corporate communications, creative and imaginative theory, In the media right now, internet marketing, Public Relations, publicity, Social Media
Tagged Art, Beauty & Creativity, communications strategy, communications writing, ideas, marketing, public relations sydney, publicity, Social Media, sydney
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Generalist Or Specialist – Help me understand a bit more..
Jacks of All Trades or Masters of One? There can be misconceptions regarding various roles and strategies available in marketing communications and advertising. When trying to understand how marketing or advertising works, the old adage “A little knowledge is a … Continue reading
Posted in Brands, corporate communications, internet marketing, Leadership, Marketing and Advertising Theory, publicity, Social Media
Tagged advertising, advertising copywriter sydney, business copywriter, communications strategy, communications writing, copywriting, internet marketing, marketing, media communications, SOCIAL MEDIA OPTIMISATION, writer
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The Dolt’s Guide To Self-Organization
I found this slide share description of the term “self-organization” by @jurgenappelo and how it relates to management (which includes governance and leadership) thought-provoking, informative and fun. Double click – The Dolt’s Guide To Self-Organization And enjoy this interesting slide … Continue reading
Indispensable People In Your Company
Jacqueline Novogratz is founder and CEO of Acumen Fund (acumenfund.org) a fast-growing non-profit that is pioneering the idea of patient capital. Acumen funds entrepreneurs that build significant for-profit companies that do business with the poorest people in the world. Watch … Continue reading
