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Christopher Dusseldorp | Creative Director
Writing professionally for companies for over 10 years in public relations, advertising copywriting, internet marketing, blogs, e-books and ghostwriting. I run boutique communications agency, christopher copywriter; based in the middle of Sydney, Australia's Fashion, Media, Music, Art & Design District, Surry Hills.If you wish to submit an article to christopher copywriter's blog - e-mail us on the about page.
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Tag Archives: copywriter
Truth in Advertising for Sydney, Australia.
Directed by Tim Hamilton the Director, (not to be confused with Tim Hamilton the porn star or Tim Hamilton, fashion designer) a little over ten years ago now – this short film ironically titled Truth in Advertising deserves republication for … Continue reading
Posted in Advertising Process, Art, Ideas, Beauty & Creativity, Brands, Ideas and Creativity, Marketing and Advertising Theory
Tagged advertising, advertising copywriter sydney, Advertising Process, business copywriting, communications strategy, copywriter, copywriting, media communications, public relations sydney, writer
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NIKE CHOSEN Just Do It – Internet Marketing Communications Event in Australia
HOT!! OR is it? – HOOOOOOT!! Just because this clip and the whole communications campaign behind it Rocks some hardcore interactive, internet content sharing and creating, brand association, high-octane fast rev action life fun and just getting it on and … Continue reading
Posted in Art, Art, Ideas, Beauty & Creativity, Beauty, Brands, corporate communications, Ideas and Creativity, In the media right now, Innovation, internet marketing, new commercials, Public Relations, Social Media, Viral Marketing
Tagged advertising copywriter sydney, Beauty & Creativity, communications strategy, copywriter, internet marketing, public relations sydney, SOCIAL MEDIA OPTIMISATION, viral internet marketing
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King Brand Learns To Listen
Here’s a fabulous little video illustration comparing two brand kingdoms, their behaviour and eventual outcomes. It has solid implications for the use of social media to listen to your brand feedback or using other means with which to stay in … Continue reading
Posted in Brands, Ideas and Creativity, internet marketing, Marketing and Advertising Theory, publicity, search engine optimization, Social Media, Viral Marketing
Tagged advertising copywriter sydney, Brands, communications strategy, copywriter, public relations sydney, SEO, SOCIAL MEDIA OPTIMISATION, viral internet marketing
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How Would You Like Your Copywriting and Marketing In Sydney?
Found this great little illustration getting passed around the internet this week. It illustrates a logical simplification of the client and marketing providers relationship. In a world where so many companies are looking after their bottom lines, they know they … Continue reading
Posted in Advertising Process, Brands, Marketing and Advertising Theory, Public Relations, search engine optimization, Social Media
Tagged advertising, advertising copywriter sydney, business copywriter, communications writing, copywriter, copywriting, internet marketing, marketing writer, search engine optimisation copywriting, SEO
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Google Releases: Zeitgeist 2010: Year in Review
Based on the aggregation of billions of search queries people around the globe typed into Google this year, google.com releases ‘Zeitgeist’ capturing the spirit of 2010 one search query at a time. You can tailor search for different global regions, … Continue reading
Posted in Art, Ideas, Beauty & Creativity, In the media right now, Innovation, Marketing and Advertising Theory, marketing statistics, search engine optimization
Tagged business copywriter, communications writing, copywriter, google, ideas, media communications, public relations sydney, publicity, sydney, viral internet marketing
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INFLUENCERS – How Trends & Creativity Become Contagious.
We know some stuff sells like wildfire. More than being a mere commodity, some things, some services and cultural practices are entrenched into our personality and psyche. We need to be involved with them. They are an emotional part of … Continue reading
Posted in Advertising Process, Art, Ideas, Beauty & Creativity, Brands, Innovation, internet marketing, Leadership, Marketing and Advertising Theory, marketing statistics, Public Relations, Social Media, Viral Marketing
Tagged advertising copywriter sydney, Advertising Process, Art, Ideas, Beauty & Creativity, communications strategy, communications writing, copywriter, copywriting, internet marketing, marketing, public relations sydney, Social Media, SOCIAL MEDIA OPTIMISATION, sydney, viral internet marketing
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5 Possible Ways to Avoid Your Business From Failing – The Failure Rate of Start Up Companies
The failure rate of start up companies is astonishing! Wherever I look, new businesses are failing. Whether that is online or off-line. What’s intriguing for me to observe is that, in many cases, it’s not so much the product or … Continue reading
Posted in internet marketing, Public Relations, Social Media, Viral Marketing
Tagged advertising copywriter sydney, business copywriter, communications strategy, copywriter, copywriting, internet marketing, marketing, marketing writer, media communications, public relations sydney, publicity, sydney
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Where Good Ideas Come From
We’ve collected a selection of short cognitive creative thinking essays and videos from prominent thinkers and authors from around the world, as well as some of our own. We’ll be posting them here on our blog over the following weeks … Continue reading
Posted in Art, Ideas, Beauty & Creativity, Beauty, creative and imaginative theory, Innovation, Marketing and Advertising Theory
Tagged advertising copywriter sydney, Advertising Process, Art, Beauty & Creativity, brainstorming, business copywriter, communications strategy, copywriter, ideas, internet marketing, marketing Sydney, public relations sydney, strategy, writer
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A Few Good Creative Men.
We stumbled across this classic advertising spoof of that amazingly memorable scene from A Few Good Men. You know the scene, the one where Jack Nicholson plays Col. Nathan R. Jessep screaming “You can’t handle the truth!” at a much … Continue reading
Posted in Advertising Process, Art, Ideas, Beauty & Creativity, corporate communications, creative and imaginative theory, Marketing and Advertising Theory, Viral Marketing
Tagged advertising, advertising copywriter sydney, business copywriter, business copywriting, communications strategy, copywriter, copywriting, public relations sydney, writer, writing
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Is Your Business Allowed To Speak?
Copy writing the story of your business. If your brand could speak, what would it say and how would it say it? Perhaps your company isn’t quite yet a well known brand. You probably have some loyal customers and clients … Continue reading
Posted in Advertising Process, Art, Ideas, Beauty & Creativity, creative and imaginative theory, Marketing and Advertising Theory, publicity, Viral Marketing
Tagged advertising, advertising copywriter sydney, Art, Ideas, Beauty & Creativity, Business, business copywriter, copywriter, copywriting, cost effective writing, internet marketing, marketing, pubicity, public relations sydney, strategy, writer, writing
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