Sadly, the underlying drive, meaning and purpose, sometimes remains as true today as when it was made back then. We at christopher copywriter, thank your happy heavens, choose to see the satire contained within as shedding some bright light on what not to do.

Please ENJOY this little film.

WARNING: christopher copywriter holds no responsibility if you shat your pants laughing, watching this. All apologies are ours, but the truth must be told.

Much love, happy advertising campaigns and great client sales – your friendly neighbourhood, Sydney advertising copywriter, christopher copywriter.

>>;-P  xs …have a great weekend!! enjoy.

HOT!! OR is it? – HOOOOOOT!! Just because this clip and the whole communications campaign behind it Rocks some hardcore interactive, internet content sharing and creating, brand association, high-octane fast rev action life fun and just getting it on and doing it!!

ALL GOOD!!

This cross-platform internet ad for NIKE CHOSEN JUST DO IT campaign launched late last month, features some sexy, sassy night action footage, edited to a gorgeous REMIX of CNS Engineering’s Hanni El-Khatib’s I GOT A THING.

WHAT’S ALL THE FUSS ABOUT?

SIMPLE. You’re invited to enter your best action footage to win some friggin’ fabulous prizes.. Get into it.. No ShItE!!

From the Nike Chosen website:

Take the stage and own the spot light. We’re looking for crews pushing the boundaries of style and creativity. Because the further you go, the further we all go.

Check THIS out NOW!!

christopher copywriter

Bringing you the absolute best in marketing communications from around the globe.

Here’s a fabulous little video illustration comparing two brand kingdoms, their behaviour and eventual outcomes. It has solid implications for the use of social media to listen to your brand feedback or using other means with which to stay in touch with your clients and consumer market.

One way of explaining the meaning of Brands in business is that it’s the personality that identifies a product, service or company (symbol, name, term, sign, or design, or combination of them – reading the companies semiotics) and how it relates to key constituencies: Customers, Staff, Partners, Investors etc.

Some people distinguish the psychological aspect, brand associations like thoughts, feelings, perceptions, images, experiences, beliefs, attitudes, and so on that become linked to the brand, of a brand from the experiential aspect.

Brand experience is the experiential aspect of branding with consists of the sum of all points of contact with the brand. Brand image, is the psychological aspect of company branding as a symbolic construct created within the minds of people. It consists of all the expectations and information associated with a product, service or the company(ies) providing them.

As people engaged in branding, at christopher copywriter we seek to develop or align the expectations behind the brand experience, creating the impression that a brand associated with a product or service has certain qualities or characteristics that make it special or unique.

A company brand, producing it, growing it, understanding it, is one of the most valuable elements in an advertising theme, as it demonstrates what the brand owner is able to offer in the marketplace.

The art of creating and maintaining a brand is called brand management.

E-Branding of business

Branding is also widely being done via to promote the business’s product or services. Business owners use multiple facilities already available on the web to sensitise and promote their business. For example:

• Blog: Promotion of the product or service can be done by posting positive comments in blogs as well as reacting to customers queries on topics dealing with the product or service. Blogs, like this one, can hence be used for brand awareness or strengthen the brand.
• Social media: Besides performing checks on possible damaging infractions, the business owner can make use of the same social media to attract new customers. In fact, this is a great place to spread out word on the product, thereby building the brand.

Another important aspect to consider when e-branding is the use of search engines to help customers easily locate the website. By applying proper search engine marketing or SEO, the website massive traffic to your company. As such, the internet is a means used to strengthen the creation a successful brand.

Orientation of the whole organization towards its brand is named brand orientation, but this could easily be a whole new blog entry.

In a world where so many companies are looking after their bottom lines, they know they need to market or else they are missing massive opportunities to share their wares but…

How to choose the right provider, what can they do and how much is it worth?

A truly talented marketeer, creative director and copywriter first and foremost has an abundance of fresh and innovative ideas which they can put into action. Ideas which will help your business grow! There is and has been thousands of ways to make this happen over the years..

Copywriting and marketing services including public relations, fit the above graphic design visual model like a glove. We all need to live, we all need time to perfect higher standards and thus, much more effective work. The difference is noticed on the bottom line.

In the immortal but oft overlooked words of Sir James Michael “Jimmy” Goldsmith -

“If you pay peanuts, you get monkeys.”

Have a think about it. If you a have a limited budget for your marketing, copywriting and public relations or haven’t even taken the plunge yet, you’re missing out on huge opportunities to increase sales. There’s so much to know but ultimately -  quality and/or speed costs more – it’s only right. It only stands to perfect reason.

Ask yourself… How much can you make on top of your current earnings from top quality marketing, copywriting and public relations? You might not even know.. It can be anywhere from 10% to 300% – the skys the limit really. It depends on your business model, service and particular product. Call us..

christopher copywriter

We do the thinking, which writes the words, that makes your business shine.

Based on the aggregation of billions of search queries people around the globe typed into Google this year, google.com releases ‘Zeitgeist’ capturing the spirit of 2010 one search query at a time.

You can tailor search for different global regions, events or subject matter. Have a look and play till your hearts content here -

Google Releases Zeitgeist

Experience the world through google’s search engine queries.

Presented by christopher copywriter

We know some stuff sells like wildfire. More than being a mere commodity, some things, some services and cultural practices are entrenched into our personality and psyche. We need to be involved with them. They are an emotional part of us. Part of our dreams. Our vision for our future. Our self-identity is formed by certain products, services, fads, styles, TV shows, computers games, films, music and art. By what we understand as culture. We might not be consciously aware of it, but we’re doing something because someone somewhere else started doing something first.

The best marketers often see this as the early adopters, those who get stuck into something first, before anyone else, before it feels safe to like it, before everybody likes it…

Written and Directed by PAUL ROJANATHARA & DAVIS JOHNSON, Produced by R+I FILM from An Original Concept by R+I CREATIVE, a brand new 13 minute film released yesterday titled “INFLUENCERS – How trends & Creativity Become Contagious” attempts to explore the outline of where culture develops, new things innovated and how we come to like the things we like. We hope you enjoy this fresh and entertaining study into our cultural influencers.

In 1962, Everett Rogers published Diffusion of Innovations for the Glencoe: Free Press. Rogers the first cultural theorist to propose the following model of innovation uptake. The following chart outlines the general population of consumer societies – it’s named Rogers Adoption / Innovation Curve.

Adopter categories

Rogers defines an adopter category as a classification of individuals within a social system on the basis of innovativeness. In the book Diffusion of Innovations, Rogers suggests a total of five categories of adopters in order to standardise the usage of adopter categories in diffusion research. The adoption of an innovation follows an S curve when plotted over a length of time. The categories of adopters are: innovators, early adopters, early majority, late majority, and laggards.

Innovators

Innovators are the first individuals to adopt an innovation. Innovators are willing to take risks, youngest in age, have the highest social class, have great financial lucidity, very social and have closest contact to scientific sources and interaction with other innovators. Risk tolerance has them adopting technologies which may ultimately fail. Financial resources help absorb these failures.

Early Adopters

This is the second fastest category of individuals who adopt an innovation. These individuals have the highest degree of opinion leadership among the other adopter categories. Early adopters are typically younger in age, have a higher social status, have more financial lucidity, advanced education, and are more socially forward than late adopters. More discrete in adoption choices than innovators. Realise judicious choice of adoption will help them maintain central communication position.

Early Majority

Individuals in this category adopt an innovation after a varying degree of time. This time of adoption is significantly longer than the innovators and early adopters. Early Majority tend to be slower in the adoption process, have above average social status, contact with early adopters, and seldom hold positions of opinion leadership in a system.

Late Majority

Individuals in this category will adopt an innovation after the average member of the society. These individuals approach an innovation with a high degree of skepticism and after the majority of society has adopted the innovation. Late Majority are typically skeptical about an innovation, have below average social status, very little financial lucidity, in contact with others in late majority and early majority, very little opinion leadership.

Laggards

Individuals in this category are the last to adopt an innovation. Unlike some of the previous categories, individuals in this category show little to no opinion leadership. These individuals typically have an aversion to change-agents and tend to be advanced in age. Laggards typically tend to be focused on “traditions”, have lowest social status, lowest financial fluidity, oldest of all other adopters, in contact with only family and close friends, very little to no opinion leadership.

Five stages of the adoption process

Knowledge

In this stage the individual is first exposed to an innovation but lacks information about the innovation. During this stage of the process the individual has not been inspired to find more information about the innovation.

Persuasion

In this stage the individual is interested in the innovation and actively seeks information/detail about the innovation.

Decision

In this stage the individual takes the concept of the innovation and weighs the advantages/disadvantages of using the innovation and decides whether to adopt or reject the innovation. Due to the individualistic nature of this stage Rogers notes that it is the most difficult stage to acquire empirical evidence.

Implementation

In this stage the individual employs the innovation to a varying degree depending on the situation. During this stage the individual determines the usefulness of the innovation and may search for further information about it.

Confirmation

Although the name of this stage may be misleading, in this stage the individual finalises their decision to continue using the innovation and may use the innovation to its fullest potential.

Diffusion of innovation theory seeks to explain the spread of new ideas. First developed in the early 1950s using research in rural sociology, it continues to be widely used. Rogers proposed 4 main elements that influence the spread of a new idea: the innovation, communication channels, time, and a social system. That is, diffusion is the process by which an innovation is communicated through certain channels over time among the members of a social system. Individuals progress through 5 stages: awareness, persuasion, decision, implementation, and adoption.

Elements of diffusion of innovation.

The key elements in diffusion research are:

Innovation

Rogers defines an innovation as “an idea, practice, or object that is perceived as new by an individual or other unit of adoption.”

Communication channels

A communication channel is “the means by which messages get from one individual to another.”

Time

“The innovation-decision period is the length of time required to pass through the innovation-decision process.” “Rate of adoption is the relative speed with which an innovation is adopted by members of a social system.”

Social system

“A social system is defined as a set of interrelated units that are engaged in joint problem solving to accomplish a common goal.”

I hope thinking about this stuff doesn’t take all the fun out of your life. We know it’s the big picture view of kicking some arse to make hot sales..

Presented by christopher copywriter
We do the thinking, which writes the words, that makes your business shine.

5 Possible Ways To Avoid Your Business From Failing – The Failure Rate of Start-up Companies

1. Change Your Attitude

First of all, you need to take a closer look at yourself and the reason as to why you wanted to have your own business so much and why you wanted to be your own boss. The high failure rate of start-up companies is, in my opinion, because of the owner’s attitude. Running your own business is hard work. Avoid your business from failing! Never forget why you wanted to be in charge of your own life, income and working hours. Shape up and go live that dream! Stop sitting on the fence… Take action!

2. Become an Expert – Marketing Training

The failure rate of start-up companies is high because many business entrepreneurs enter a business arena without the knowledge of the industry or how to market. Avoid your business from failing. They have not got a clue about branding, promoting and advertising a business, whether that be online or off-line. Whatever business you choose to own and manage, ongoing marketing trainings are absolutely critical in case you wish to succeed. Decrease the failure rate of start-up companies and avoid your business from failing now and enroll yourself into an online marketing course teaching you proven and effective marketing methods to brand, promote, market and sell your products, whether that be online or offline.

3. Take Massive Action

Another reason why the failure rate of start-up companies is high because people are not putting in enough time and effort. Owning your own business is not about sitting on the fence and waiting for your customers to arrive into your (online) store or warehouse. Avoid your business from failing. Making any business succeed requires massive action! This means advertising and promoting your business effectively, repetitively and continuously. Make it attractive for your prospective customers to come and visit you. Organise in-store promotions, give out free stuff. Giving away things that add extra added value to the buyer, has proven to increase sales. Another thing you can do is producing videos about your business and put them on YouTube. Write articles and put them online. Whatever your marketing efforts are, think MASSIVE ACTION.

4. Follow Up With Your Prospects

One of the biggest reasons why the failure rate of startup companies is so high, is because they don’t follow up with their customers or leads. Whether that be a customer in your store requesting certain information, or a lead you scored online. Call them, follow up with them. Be helpful, be kind, they are the ones who eventually will be paying for the bread and butter on your table. Avoid your business from failing and start getting in touch with the list of people you have at hand now. They will like you for it!

5. Don’t Quit. You quit, you loose.

Quitting is not an option. Many people do. No wonder the failure rate of startup companies is on the increase. The darkest hours are before dawn. Starting a business and making it profitable takes time. Be patient. Remember the reasons why you wanted to start for yourself. If you give up now, you will also give up your next attempt, and the one thereafter and thereafter…. and so on.

I’m certainly not claiming that the above 5 aspects are enough to decrease the failure rate of startup companies and will avoid your business from failing. There are many other aspects of your business that you can take under the loop for investigation in order to make improvements. Succeeding with a business means hard work, dedication and commitment. But also serious marketing knowledge and ongoing training. It doesn’t matter if you own an online business or a traditional off line business.

By Mike Heesen

Presented for you by christopher copywriter

I really enjoy these types of animations that have been popping up all over the internet from some really good authors and organisations. This one by Steven Johnson, “Where Good Ideas Come From” joins the insight of his best selling “Everything Bad Is Good For You“, the dazzling erudition of “The Ghost Map” and “The Invention of Air” to address an urgent and universal question: What sparks the flash of brilliance?

How does ground breaking innovation happen? Answering in his infectious, culturally omnivorous style, using his fluency in fields from neurobiology to popular culture, Johnson provides the complete, exciting, and encouraging story of how we generate the ideas that push our careers, our lives, our society, and our culture forward.

Beginning with Charles Darwin’s first encounter with the teeming ecosystem of the coral reef and drawing connections to the intellectual hyper-productivity of modern mega-cities and to the instant success of YouTube, Johnson explains how the question we need to ask is, “What kind of environment fosters the development of good ideas?”

Johnson’s answers are never less than revelatory, convincing, and inspiring as he identifies the seven key principles to the genesis of such ideas, and traces them across time and disciplines.

Most exhilarating is Johnson’s conclusion that with today’s tools and environment, radical innovation is extraordinarily accessible to those who know how to cultivate it. Where Good Ideas Come From is essential reading for anyone who wants to know how to come up with tomorrow’s great ideas.

Brought to you by christopher copywriter

We do the thinking, which writes the words, that makes your business shine.

Back here in Sydney’s creative marketing universe – as copywriters fighting our marketing battles for all our clients, did we have any choice but to share this little gem with you? No Way!!

christopher copywriter hopes with all our life, you enjoy this fantastic take on advertising creativity which cuts deep and hard into the bone for us. We’ve watched this now 15 times and we’re still laughing!! We’re pretty sure that you will too…

christopher copywriter

“We write ads, or people die.”

company-voices-for-your-business-copywriter

Copy writing the story of your business.

If your brand could speak, what would it say and how would it say it?

Perhaps your company isn’t quite yet a well known brand. You probably have some loyal customers and clients and enjoy working every day.

Your company is a type of living entity. You and your employees keep it alive. There are things that happen within it – in certain ways – day in day out. Your company might always be looking to improve and expand itself.

How do we make things better?

For me, for my employees, for everybody?

There’s things that your business provides in ways that nobody or nothing else does. These things and how you do it, how people feel about what you do, is where we can start to provide a voice for you which becomes unmistakably you.

When we deliver this to people they can feel the difference. They feel good about what you offer.

You might want to take some time now to ask yourself -

1/ What message are you sending to your customers?
2/ Do they understand your brand?
3/ Have you thought about the personality of your product?
4/ If your product could speak, what would it say?

Companies need to write creatively in strategic places to remain competitive and to expand.

You can keep your customers coming back for more by personalising your marketing techniques, your advertising strategy, your copywriting and your media releases.

Your media releases in themselves can run miles for you in helping people feel and think about what you do. About what you can do for them. How you can make their life better.

The Story of Your Business concerns the following crucial story elements -

1. Your Genre
2. Your Viewpoint
3. Your Voice
4. Your Setting
5. Your Scene
6. Your Character
7. Your Market

Using creative writing exercises, and tried and tested copywriting techniques, christopher copywriter provides for you, your unique business voice for various mediums.

The effect is a stronger brand affinity for potential clients, greater trust and ultimately a firm desire for what you offer.

You can be in the forefront of customers minds. Customers can talk happily about what you did for them, your referral ratio can grow, your public awareness multiply.

“We can show you the way.”

~ christopher copywriter

If you want to get an idea across, wrap it up in a person.
~ Ralph Bunche