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Christopher Dusseldorp | Creative Director
Writing professionally for companies for over 10 years in public relations, advertising copywriting, internet marketing, blogs, e-books and ghostwriting. I run boutique communications agency, christopher copywriter; based in the middle of Sydney, Australia's Fashion, Media, Music, Art & Design District, Surry Hills.If you wish to submit an article to christopher copywriter's blog - e-mail us on the about page.
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Tag Archives: copywriter
3 New Ways to Measure the Social Web
When most people think of web analytics, they think about page view tracking; basically, measuring which pages on a website are being viewed. Page view tracking is a well-established technology, but it’s no longer meeting the needs of many of … Continue reading
Posted in internet marketing, marketing statistics, search engine optimization, Social Media, Viral Marketing
Tagged advertising copywriter sydney, business copywriter, communications strategy, copywriter, copywriting, internet marketing, marketing, search engine optimisation copywriting, search engine optimisation writing, SEO, SMO, SOCIAL MEDIA OPTIMISATION, Social networking, viral internet marketing
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Visual Thinking – Lessons on creativity and imagination by Kermit the Frog
Kermit the Frog gives away a creative’s secret. It takes a little more practice than 3 minutes and 48 seconds to get all those random, seemingly magic, targeted and purposeful creative juices flowing in a way that does something that … Continue reading
Posted in Art, Ideas, Beauty & Creativity, creative and imaginative theory, Marketing and Advertising Theory
Tagged advertising, advertising copywriter sydney, Advertising Process, brainstorming, christopher copywriter, communications writing, copywriter, copywriting, public relations sydney, viral internet marketing, writer
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Orson Welles’ Original War of the Worlds Broadcast Returns & The Dark Knight – Go Viral!!
With our society’s extensive use of the internet, viral marketing has become an invaluable tool for movie marketing.
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Posted in internet marketing, Marketing and Advertising Theory, Viral Marketing
Tagged advertising, advertising copywriter sydney, blogs, business copywriter, communications strategy, copywriter, copywriting, internet marketing, marketing writer, public relations sydney, viral, viral internet marketing
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Creating Social Media Profiles
Gary Vaynerchuk, gets inspirational on creating your own brand using social media optimisation at Web 2.0 Expo. Continue reading
Posted in Social Media
Tagged advertising, blogs, communications writing, copywriter, Digg, Facebook, internet marketing, marketing, media communications, public relations sydney, search engine optimisation copywriter, search engine optimisation copywriting, SEO, SMO, Social Media, SOCIAL MEDIA OPTIMISATION, Social networking, Twitter
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Thinking about social media.
Check out and enjoy this great little video full of social media statistics. Make sure you don’t get left behind in the social media stakes. Social media is a fabulous tool redefining the ways we communicate in the world today. … Continue reading
What 95% of marketing clients think and say… It’s a very very funny look on publicity and advertising…
To my dear clients current and future, This clip is soooo funny.. I know you have a sense of humor.. But this is definitely how 95% of clients think and talk.. But we wouldn’t talk to a client like that … Continue reading
The Savvy Copywriter’s Advantage: Creative Storytelling
copywriting Some people write to sell, and other people write to tell stories in novels and film. Pretty cut and dry, right? A copywriter is the selling type… she uses her talents to promote a person, place, thing, or idea. … Continue reading
Companies take the good with the bad when they embrace social media.
Written By Luann Lasalle, The Canadian Press. MONTREAL – Businesses, large and small, are getting online personalities on social networking sites like Twitter, FaceBook, YouTube and blogs. Corporations are engaging in online conversations about products, service and problems, but “if … Continue reading
Posted in Social Media
Tagged advertising, business copywriter, communications strategy, communications writing, copywriter, copywriting, ghostwriting, marketing writer, media communications, public relations sydney, search engine optimisation writing, SEO, SMO, Social Media, Social networking, strategy, sydney, writer, writing
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