Tag Archives: cost effective writing

Beautiful.

christopher copywriter finds Ólafur Arnalds, Ljósið sooo beautiful and inspiringly special that we believe we would be committing a disservice to our readers not to share this with everyone. Please enjoy. We introduce you to Ólafur Arnalds – Ljósið (The … Continue reading

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Is Your Business Allowed To Speak?

Copy writing the story of your business. If your brand could speak, what would it say and how would it say it? Perhaps your company isn’t quite yet a well known brand. You probably have some loyal customers and clients … Continue reading

Posted in Advertising Process, Art, Ideas, Beauty & Creativity, creative and imaginative theory, Marketing and Advertising Theory, publicity, Viral Marketing | Tagged , , , , , , , , , , , , , , | 2 Comments

Google’s “love story in Paris” a huge simplistic hit – with a touching, memorable story

Google’s self-created ‘love story in Paris’ commercial generated huge buzz and rated highly by fans and advertising reviewers aired during the Super Bowl XLVI this year. As in all good advertising it’s the quality of a good idea that counts. … Continue reading

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Freelance Writers, Journalists, Broadcasters, Photographers and Artists – Australian 2010 Approved Minimum Pay Rates

Journalists Should Not Work for Free – So Tell Me What They are Paying One of the most depressing things about the present climate is the number of talented journalists who agree to allow mainstream media to publish their work … Continue reading

Posted in In the media right now, internet marketing, Journalism, publicity, Social Media, Viral Marketing | Tagged , , , , , , , , , , , , | 6 Comments

Advertising And Marketing Communications – Breaking Down The Problems.

The Potential Project Problems Illustrated. This hilarious and valuable illustration bumped into on stumbleupon, was initially drawn to depict the process of creating a specialised business software application, “The Project.” christopher copywriter thinks  it works almost equally well for the … Continue reading

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In a nutty nutshell – How to sell soap (through viral marketing)

The people at German company vm-people have produced this great, yet simple video, on the simplicity and effectiveness of viral marketing. Presented by christopher copywriter, quality and effective marketing and public relations.

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