Tag Archives: ideas

Google’s Gmail Motion BETA Released TODAY!!

This is really exciting!! No doubt you know it’s a competitive world for most of us. Many industry leaders are working and thinking hard, placing valuable resources purposefully into development and creative thinking to create new moves to supply greater, … Continue reading

Posted in creative and imaginative theory, Ideas and Creativity, In the media right now, Innovation | Tagged , , , , , | 3 Comments

Adidas events marketing sets a whole new benchmark.

An emotional connection with a brand is essential regardless of the medium or budget. This adidas 3D Mapping Projection got me fairly excited. I’m sure you’ll agree it’s an emotional spectacle of a grand and innovative scale. The music, the … Continue reading

Posted in Art, Art, Ideas, Beauty & Creativity, Beauty, Brands, corporate communications, Ideas and Creativity, Innovation, Marketing and Advertising Theory, Public Relations | Tagged , , , , , , , , | 6 Comments

The Alphabet – Viral Video of the Month

Here’s a cute little video which displays the letters of the alphabet using a font named with the same letter of the alphabet. It’s going fairly viral on vimeo right now. Take a squizz – Here’s this weeks hit stats … Continue reading

Posted in Art, Art, Ideas, Beauty & Creativity, Beauty, creative and imaginative theory, Innovation, Marketing and Advertising Theory, Viral Marketing | Tagged , , , , , , , | Leave a comment

Google Releases: Zeitgeist 2010: Year in Review

Based on the aggregation of billions of search queries people around the globe typed into Google this year, google.com releases ‘Zeitgeist’ capturing the spirit of 2010 one search query at a time. You can tailor search for different global regions, … Continue reading

Posted in Art, Ideas, Beauty & Creativity, In the media right now, Innovation, Marketing and Advertising Theory, marketing statistics, search engine optimization | Tagged , , , , , , , , , | Leave a comment

Where Good Ideas Come From

We’ve collected a selection of short cognitive creative thinking essays and videos from prominent thinkers and authors from around the world, as well as some of our own. We’ll be posting them here on our blog over the following weeks … Continue reading

Posted in Art, Ideas, Beauty & Creativity, Beauty, creative and imaginative theory, Innovation, Marketing and Advertising Theory | Tagged , , , , , , , , , , , , , | 2 Comments

If I Knew Then What I Know Now: Advice for Young Creatives

Any young company creative will love the advice generously offered by these outspoken creatives. Have a watch, it’s a pretty good little video.. Brought to you by christopher copywriter Seriously smart creative for seriously smart business. We give thanks to … Continue reading

Posted in Advertising Process, Art, Ideas, Beauty & Creativity, corporate communications, creative and imaginative theory, internet marketing, Marketing and Advertising Theory, Public Relations, publicity, Social Media, Viral Marketing | Tagged , , , , , , , , , , , , , | 2 Comments

Public Relations – The profession that dare not speak its name

PR faces image problems in selling itself as an independent discipline. WHEN it comes to self-promotion, public relations academics are ordinary advertisements for their craft. When university teachers were asked how their students would handle BP’s crisis, the responses were … Continue reading

Posted in Art, Ideas, Beauty & Creativity, corporate communications, creative and imaginative theory, In the media right now, internet marketing, Public Relations, publicity, Social Media | Tagged , , , , , , , , , | 1 Comment

The Savvy Copywriter’s Advantage: Creative Storytelling

copywriting Some people write to sell, and other people write to tell stories in novels and film. Pretty cut and dry, right? A copywriter is the selling type… she uses her talents to promote a person, place, thing, or idea. … Continue reading

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ROI’s Secret Ingredient: Story-telling

This wonderful little article written by Jack Keen and published recently on www.cio.com is essential reading for every business person, from the start up company to global CEO’s alike. Good business cases are calculated based on numbers, but they are … Continue reading

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The Remarkable Seth Godin: On sliced bread and other marketing delights

Anyone with a business or company and hoping it will grow, will love to see and hear with their own eyes and ears, the magical thoughts of the bald man, Seth Godin. Check out some other great thinking on TED … Continue reading

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