The brand new design seems to focus more on making it easier for the user to see the information which matters most to you. Twitter’s “fly” website for the new redesigns launch explains,”Immediately access your favorite features from the left-hand side. Photos, videos and conversations are embedded directly in Tweets so you can see the whole story at a glance. And now everything in “Home” will appear consistently across computers, iPhones, and Android mobile phones.”

Twitter explains,

Simplicity meets serendipity

Discover lets you tap into a stream of useful and entertaining information, customized just for you.

When you use Discover, you’ll see results reflecting your interests—based on your current location, what you follow and what’s happening in the world. As you use Twitter more, Discover gets even better at serving up more content just for you.

Whatever you’re curious about, Discover will help you find out more.

by use of twitter’s genius easy access, all available conversational and share search facility the #. The # is such a simple device which opens users to the universe of information on a subject as easily as a tweet search!

At the same time, Twitter has launched its first branding pages in attempt to steal some of Facebook’s thunder with advertisers. It’s possible this whole launch is a little bit more facebooky in design.

Twitter is seemingly borrowing conceptual design elements which are more favorable in facebook, rather than trying to recreate the wheel from scratch. It’s a smart move because social media on the internet is rapidly shaping up to be a content publishing media full of images, textual soundbites and videos created from a plethora of different sources – which is the main focus of this new twitter. Great and constant content will continue to be king online.

With the moves today, Twitter is making it clear that it wants users’ experiences to be the same, regardless of where they access “Home.” That means that users should be able to see all the same information, via Home, on their computer or their mobile device -iPhone or Android. Twitter said that it will be rolling out the changes to its Web site over “the next few weeks,” although it appears some users are already seeing them, but that users of its new mobile apps will see the redesign immediately.

Here’s the Twitter video marketing the redesign: Twitter: Yours to discover

It’s looking just like quite a few social media redesigns and launches we’ve seen over the past couple of years. It’s certainly a shame that twitter can’t find special inspiration from themselves as opposed to being led by the competition it sits underneath. It’s very difficult to beat your competition this way. A business needs to re-invent the wheel so to speak to move ahead of rivals. We hope twitter can catch onto this fast in the future – as we all need to!

But.. even more disastrous is the number of people who have actually viewed the promo video for twitter’s redesign launch. At the time of writing, despite being 48 hours old, only 301 people had ever seen the video. It’s a disastrously small number of views online these days. Compared to Lady Gaga’s Marry The Night (Official Video) which had 12 million views on You Tube in the first 48 hours. This is more hits than many television shows receive on opening night – especially if looking at these stats from an Australian media content audience perspective.

These low viewing rates and especially low media coverage globally is a marketing boo boo by twitter. It seriously makes me wonder who’s brain is behind the outfit these days and simply what are they thinking?! Twitter is an easy story to publish – it has a special kind of esoteric technology and internet story value, a new media and communications angle, if not a human interest angle as well to offer publishers among a few other angles I can think of..

There is many reasons to write valid and interesting stories about twitter, but it hasn’t happened here and there can be NO GOOD REASON for this. People will just have to find the changes for themselves and make up their own mind or as I suspect the launch will creep up a little slower as media outlets catch on to these changes and in their search for content of their own write something up. An internet company of their size would do very well to have a much more cohesive design and media communications strategy in place. Sure things change, everything’s changing – but I’ve managed to map out a comprehensive little campaign and future design strategy for twitter and it wasn’t really all that difficult?!!

I’ll be very surprised if, at time of publication of this blog article, “Twitter’s redesign launch goes almost completely unnoticed by the global media,” christopher copywriter‘s blog if any Australian publication has caught onto twitter’s changes and I’ll be watching carefully as the worlds media realises the story sitting on hold right within their cute little tweeting hands. I love publishing firsts sooo….

Twitter is cool and it has very real value. It’s here to stay but there is loads of snazzy little marketing communications and publicity tricks they are missing out on. They don’t need to use costly advertising online or otherwise – but they do need to be clever!! I hope they’ll read this an give us a prompt call. I’m always on hand to help out interesting projects. We might even contact them! We probably should, just to clarify some of the issues in this blog story.

Anyway, if you’re not on twitter yet – definitely look into it!! It can redefine your thinking and media consumption habits! It’s a veritable greenhouse of informed and trending information, which is so easily accessible and far greater in detail and scope than the mainstream media’s across the world. If you are already there, please follow us @chriscopywriter

Catch ya soon..

cc communications xs

HOT!! OR is it? – HOOOOOOT!! Just because this clip and the whole communications campaign behind it Rocks some hardcore interactive, internet content sharing and creating, brand association, high-octane fast rev action life fun and just getting it on and doing it!!

ALL GOOD!!

This cross-platform internet ad for NIKE CHOSEN JUST DO IT campaign launched late last month, features some sexy, sassy night action footage, edited to a gorgeous REMIX of CNS Engineering’s Hanni El-Khatib’s I GOT A THING.

WHAT’S ALL THE FUSS ABOUT?

SIMPLE. You’re invited to enter your best action footage to win some friggin’ fabulous prizes.. Get into it.. No ShItE!!

From the Nike Chosen website:

Take the stage and own the spot light. We’re looking for crews pushing the boundaries of style and creativity. Because the further you go, the further we all go.

Check THIS out NOW!!

christopher copywriter

Bringing you the absolute best in marketing communications from around the globe.

Now here’s an Australian Real Estate Advertisement pushing hard against the ceiling of creative and clever marketing. With 75, 000 quality hits in a little over two weeks these guys at neo property are on a real winner!!

It’s about time someone’s had the smarts to inject this type of creative vibe into property marketing – it’s good for everybody.. The copywriting in this real estate advertisement hits the nail right on the head of blokey-ness – girls – guns – action – suspense – swat teams and a fabulous water front property with an awesome Jacuzzi and a red-hot Ferrari in the driveway!

If you want to make a hot sale having the balls and smarts to employ this type of hype is going to launch strides for your business in the right direction!

We’ll let you know how the sale goes. The property at 15 Queen Anne Court is attracting interest from all around the world. This campaign is in no way limited to the Australian market.

Ask yourself the value of this for your sales; whatever the product is?!

Well done boys, christopher copywriter loves and commends your work!

Made for www.neoproperty.com.au

Here’s this weeks hit stats on vimeo for this particular video by n9ve.it

As you can see – not a bad little collection of hits! We’ve seen much more from other videos. But the recognition gained for the creator of this video is worth much more than it’s number of pixels in gold!

A good quality video can boot its way around the internet like a bull run on a cattle farm.

If you might be thinking about producing a quality video for your company, give christopher copywriter a call and we’ll write and conceive something truly spectacular for you!

It’s what great creative copywriters do!

I wonder if you knew….

• Most of the users of social media are between 35 and 44?
• With its 650,000,000 members, facebook is massive and is fast on the tail of Google when taking into account total usage and hit stats.
• Since Bing joined facebook as the social networking sites inbuilt search engine, time on site useage stats have steadily increased, as has overall internet reach and page views per user.

Check Out this video by Beyond -

christopher copywriter has run digital and social media strategy for a great range of enterprises and notable brands in Sydney. We have the internet knowledge, SEO skills, brand empathy and social media nouse to provide an unfair advantage for your company both online and off.

In a world where so many companies are looking after their bottom lines, they know they need to market or else they are missing massive opportunities to share their wares but…

How to choose the right provider, what can they do and how much is it worth?

A truly talented marketeer, creative director and copywriter first and foremost has an abundance of fresh and innovative ideas which they can put into action. Ideas which will help your business grow! There is and has been thousands of ways to make this happen over the years..

Copywriting and marketing services including public relations, fit the above graphic design visual model like a glove. We all need to live, we all need time to perfect higher standards and thus, much more effective work. The difference is noticed on the bottom line.

In the immortal but oft overlooked words of Sir James Michael “Jimmy” Goldsmith -

“If you pay peanuts, you get monkeys.”

Have a think about it. If you a have a limited budget for your marketing, copywriting and public relations or haven’t even taken the plunge yet, you’re missing out on huge opportunities to increase sales. There’s so much to know but ultimately -  quality and/or speed costs more – it’s only right. It only stands to perfect reason.

Ask yourself… How much can you make on top of your current earnings from top quality marketing, copywriting and public relations? You might not even know.. It can be anywhere from 10% to 300% – the skys the limit really. It depends on your business model, service and particular product. Call us..

christopher copywriter

We do the thinking, which writes the words, that makes your business shine.

Everynone finished this little film last week. It’s grabbed over forty thousand hits online already and we like it!

It’s blogged here at christopher copywriter’s blog for your creative appreciation and pure enjoyment.

If you want christopher copywriter to devise a hot little script for your internet marketing video – simply get in touch with us and let’s get writing. We like to write and conceive quality effective ideas and concepts to market your company

Everynone is a production company located in New York & Los Angeles.

Connect with them at:
contact (@)everynone.com.

Here’s another popular little flick made by everynone, on gun use.

Presented by christopher copywriter
We do the thinking, which writes the words, that makes your business shine.

We know some stuff sells like wildfire. More than being a mere commodity, some things, some services and cultural practices are entrenched into our personality and psyche. We need to be involved with them. They are an emotional part of us. Part of our dreams. Our vision for our future. Our self-identity is formed by certain products, services, fads, styles, TV shows, computers games, films, music and art. By what we understand as culture. We might not be consciously aware of it, but we’re doing something because someone somewhere else started doing something first.

The best marketers often see this as the early adopters, those who get stuck into something first, before anyone else, before it feels safe to like it, before everybody likes it…

Written and Directed by PAUL ROJANATHARA & DAVIS JOHNSON, Produced by R+I FILM from An Original Concept by R+I CREATIVE, a brand new 13 minute film released yesterday titled “INFLUENCERS – How trends & Creativity Become Contagious” attempts to explore the outline of where culture develops, new things innovated and how we come to like the things we like. We hope you enjoy this fresh and entertaining study into our cultural influencers.

In 1962, Everett Rogers published Diffusion of Innovations for the Glencoe: Free Press. Rogers the first cultural theorist to propose the following model of innovation uptake. The following chart outlines the general population of consumer societies – it’s named Rogers Adoption / Innovation Curve.

Adopter categories

Rogers defines an adopter category as a classification of individuals within a social system on the basis of innovativeness. In the book Diffusion of Innovations, Rogers suggests a total of five categories of adopters in order to standardise the usage of adopter categories in diffusion research. The adoption of an innovation follows an S curve when plotted over a length of time. The categories of adopters are: innovators, early adopters, early majority, late majority, and laggards.

Innovators

Innovators are the first individuals to adopt an innovation. Innovators are willing to take risks, youngest in age, have the highest social class, have great financial lucidity, very social and have closest contact to scientific sources and interaction with other innovators. Risk tolerance has them adopting technologies which may ultimately fail. Financial resources help absorb these failures.

Early Adopters

This is the second fastest category of individuals who adopt an innovation. These individuals have the highest degree of opinion leadership among the other adopter categories. Early adopters are typically younger in age, have a higher social status, have more financial lucidity, advanced education, and are more socially forward than late adopters. More discrete in adoption choices than innovators. Realise judicious choice of adoption will help them maintain central communication position.

Early Majority

Individuals in this category adopt an innovation after a varying degree of time. This time of adoption is significantly longer than the innovators and early adopters. Early Majority tend to be slower in the adoption process, have above average social status, contact with early adopters, and seldom hold positions of opinion leadership in a system.

Late Majority

Individuals in this category will adopt an innovation after the average member of the society. These individuals approach an innovation with a high degree of skepticism and after the majority of society has adopted the innovation. Late Majority are typically skeptical about an innovation, have below average social status, very little financial lucidity, in contact with others in late majority and early majority, very little opinion leadership.

Laggards

Individuals in this category are the last to adopt an innovation. Unlike some of the previous categories, individuals in this category show little to no opinion leadership. These individuals typically have an aversion to change-agents and tend to be advanced in age. Laggards typically tend to be focused on “traditions”, have lowest social status, lowest financial fluidity, oldest of all other adopters, in contact with only family and close friends, very little to no opinion leadership.

Five stages of the adoption process

Knowledge

In this stage the individual is first exposed to an innovation but lacks information about the innovation. During this stage of the process the individual has not been inspired to find more information about the innovation.

Persuasion

In this stage the individual is interested in the innovation and actively seeks information/detail about the innovation.

Decision

In this stage the individual takes the concept of the innovation and weighs the advantages/disadvantages of using the innovation and decides whether to adopt or reject the innovation. Due to the individualistic nature of this stage Rogers notes that it is the most difficult stage to acquire empirical evidence.

Implementation

In this stage the individual employs the innovation to a varying degree depending on the situation. During this stage the individual determines the usefulness of the innovation and may search for further information about it.

Confirmation

Although the name of this stage may be misleading, in this stage the individual finalises their decision to continue using the innovation and may use the innovation to its fullest potential.

Diffusion of innovation theory seeks to explain the spread of new ideas. First developed in the early 1950s using research in rural sociology, it continues to be widely used. Rogers proposed 4 main elements that influence the spread of a new idea: the innovation, communication channels, time, and a social system. That is, diffusion is the process by which an innovation is communicated through certain channels over time among the members of a social system. Individuals progress through 5 stages: awareness, persuasion, decision, implementation, and adoption.

Elements of diffusion of innovation.

The key elements in diffusion research are:

Innovation

Rogers defines an innovation as “an idea, practice, or object that is perceived as new by an individual or other unit of adoption.”

Communication channels

A communication channel is “the means by which messages get from one individual to another.”

Time

“The innovation-decision period is the length of time required to pass through the innovation-decision process.” “Rate of adoption is the relative speed with which an innovation is adopted by members of a social system.”

Social system

“A social system is defined as a set of interrelated units that are engaged in joint problem solving to accomplish a common goal.”

I hope thinking about this stuff doesn’t take all the fun out of your life. We know it’s the big picture view of kicking some arse to make hot sales..

Presented by christopher copywriter
We do the thinking, which writes the words, that makes your business shine.

5 Possible Ways To Avoid Your Business From Failing – The Failure Rate of Start-up Companies

1. Change Your Attitude

First of all, you need to take a closer look at yourself and the reason as to why you wanted to have your own business so much and why you wanted to be your own boss. The high failure rate of start-up companies is, in my opinion, because of the owner’s attitude. Running your own business is hard work. Avoid your business from failing! Never forget why you wanted to be in charge of your own life, income and working hours. Shape up and go live that dream! Stop sitting on the fence… Take action!

2. Become an Expert – Marketing Training

The failure rate of start-up companies is high because many business entrepreneurs enter a business arena without the knowledge of the industry or how to market. Avoid your business from failing. They have not got a clue about branding, promoting and advertising a business, whether that be online or off-line. Whatever business you choose to own and manage, ongoing marketing trainings are absolutely critical in case you wish to succeed. Decrease the failure rate of start-up companies and avoid your business from failing now and enroll yourself into an online marketing course teaching you proven and effective marketing methods to brand, promote, market and sell your products, whether that be online or offline.

3. Take Massive Action

Another reason why the failure rate of start-up companies is high because people are not putting in enough time and effort. Owning your own business is not about sitting on the fence and waiting for your customers to arrive into your (online) store or warehouse. Avoid your business from failing. Making any business succeed requires massive action! This means advertising and promoting your business effectively, repetitively and continuously. Make it attractive for your prospective customers to come and visit you. Organise in-store promotions, give out free stuff. Giving away things that add extra added value to the buyer, has proven to increase sales. Another thing you can do is producing videos about your business and put them on YouTube. Write articles and put them online. Whatever your marketing efforts are, think MASSIVE ACTION.

4. Follow Up With Your Prospects

One of the biggest reasons why the failure rate of startup companies is so high, is because they don’t follow up with their customers or leads. Whether that be a customer in your store requesting certain information, or a lead you scored online. Call them, follow up with them. Be helpful, be kind, they are the ones who eventually will be paying for the bread and butter on your table. Avoid your business from failing and start getting in touch with the list of people you have at hand now. They will like you for it!

5. Don’t Quit. You quit, you loose.

Quitting is not an option. Many people do. No wonder the failure rate of startup companies is on the increase. The darkest hours are before dawn. Starting a business and making it profitable takes time. Be patient. Remember the reasons why you wanted to start for yourself. If you give up now, you will also give up your next attempt, and the one thereafter and thereafter…. and so on.

I’m certainly not claiming that the above 5 aspects are enough to decrease the failure rate of startup companies and will avoid your business from failing. There are many other aspects of your business that you can take under the loop for investigation in order to make improvements. Succeeding with a business means hard work, dedication and commitment. But also serious marketing knowledge and ongoing training. It doesn’t matter if you own an online business or a traditional off line business.

By Mike Heesen

Presented for you by christopher copywriter

As the hottest place to be surfing on the face of the planet Earth right now – the world wide web, affectionately known as www, the web or more formally “the internet” gathers momentum and maturity with every passing day – having already survived a .com tsunami years ago – the internet is shaping up and proving to be a major social reformer, connector of people from all corners of the globe, a hot “must use” marketing tool and darn good top quality interactive entertainment.

It’s a creative user-generated media space where people can interact with each other despite geographic, time, educational, political, social, cultural or economic differences. One of the great ground breaking beauties of the web, is while people still tend to gather with their similar social groups and interest categories, creating mostly a harmonious, enjoyable and rewarding experience for everybody – completely different haunts and interest groups are available at the press of a couple of buttons. The web is a fun educational tool.

Now many people might think that the internet, because of it’s seemingly digital anonymity, is a place free of social responsibility. There is strong debate and conjecture in Australia currently concerning a draconian plan to enforce an internet filter – supposedly to counteract the availability of gross and shameful kiddie porn and bestiality. Personally, I’ve never seen such websites on the internet, primarily because it’s one area of contemporary life, I completely and utterly have no interest in whatsoever. But let’s save this topic for another discussion.

To make matters clear to everybody once and for all – this marvellous innovation of humanity, the internet, isn’t as anonymous as some people might think. It’s positively a hive of thriving credentials, legitimate identity and reputation. All websites and published information may be found and tracked by anybody who knows how to do it. Your IP address to can be ascertained. There is monitoring companies here in Australia and around the world that can track and record what people are saying about you, your business, your brand, personality, work and more.

There’s online identity management companies that focus purely on creating and managing your online brand whether it be your personal brand “You” or your company or business. There is definitely acceptable practices and procedures to marketing and representation, despite the massive virtual information world the web has wonderfully become. Often, these procedures and practices are broken.

As I write this blog post, I can see that my wordpress.com Akismet spam filter has trapped over 2400 spam comments or posts in the 20 months we’ve been writing christopher copywriter’s blog. A startling 1256 of them were received by us only last month. I haven’t seriously read one of them. Thankfully spam filters are quite accurate and efficient these days and I trust them most of the time.

In New York, yesterday a New York City Lawyer was convicted for assuming numerous false identities online and making posts in an attempt to sway public opinion -

THURSDAY Sep 30, 2010 17:38 ET
NY lawyer convicted in Dead Sea Scrolls case
By COLLEEN LONG, Associated Press

A scholar’s son was convicted Thursday of using online aliases to harass and discredit his father’s detractors in a heated academic debate over the origins of the Dead Sea Scrolls.

A Manhattan jury found Raphael Golb guilty of 30 counts against him, including identity theft, forgery and harassment. He was acquitted of one count of criminal impersonation.

Golb didn’t react as he heard the verdict in the unusual criminal trial over claims of Internet impersonation — even more unusual because of its arcane subject. He said outside court he wasn’t surprised by the verdict, because he felt the judge’s instructions to the jury were biased. He planned to appeal. As he sat on a bench, he said: “I’m stoic.”

“I’m looking forward to the appeal,” he said. “But not with joy, just because that is what happens next.”

Prosecutors said Golb, 50, used fake e-mail accounts and wrote blog posts under assumed names to take his father’s side in an obscure but sharp-elbowed scholarly dispute over the scrolls’ origins. Golb acknowledged on the stand that he crafted the e-mails and blog posts, but said the writings amounted to academic whistle-blowing and blogosphere banter — not crime. He said he was using irony, satire and parody to expose a plagiarist.

Defense Attorney Ron Kuby said the case was a clear violation of the First Amendment.

“Today what happened was the District Attorney of New York County and the trial court made hurting somebody’s feelings a criminal act,” he said. “And in New York, hurting people’s feelings or being annoying is not a crime, we call that Monday.”

The jury deliberated about five hours. Golb was acquitted of impersonating one scholar, but convicted of identity theft, harassment and criminal impersonation of Dr. Lawrence Schiffman, a longtime rival of his father’s whom he said plagiarized research and was never punished. Schiffman took the case to authorities.

Golb’s father and Schiffman, who is chairman of New York University’s Skirball Department of Hebrew and Judaic Studies have long disagreed on the origins of the texts. Schiffman says they were assembled by a sect known as the Essenes. Norman Golb, a University of Chicago professor, believes the writings to be the work of a range of Jewish groups and communities.

Scholars are split on the debate; there are supporters of both arguments.

Raphael Golb, a linguistics scholar and lawyer with degrees from Oberlin College, Harvard University and NYU, said he was angry the plagiarism accusations were never brought to light and that his father’s theory was being smeared online.

Golb created an account under Schiffman’s name and sent messages from it to Schiffman’s students and colleagues. They pointed to blog posts about the plagiarism allegation and asked the recipients to help keep it quiet. “This is my career at stake,” some of the e-mails said.

The blog posts, too, were Raphael Golb’s work under other names, prosecutors said. They said he also opened up e-mail accounts in the names of other scholars of the Dead Sea Scrolls.

Schiffman denies copying Norman Golb’s work and says he’s never had a personal problem with the Chicago historian.

He said in a statement Thursday that he was appreciative of the work on the case.

“Let us hope that the field of Dead Sea Scrolls research can get back to its real business — interpreting the ancient scrolls and explaining their significance for the history of Judaism and the background of early Christianity,” he said.

Jurors left without speaking to reporters. During the three-week trial, they were given a history lesson on the more than 2,000-year-old documents, found in caves in Israel in the 1940s by a Bedouin shepherd searching for a lost goat. The texts contain the earliest known versions of portions of the Hebrew Bible and have provided important insight into the history of Judaism and the beginnings of Christianity.

Access to the scrolls was tightly controlled by a group known as the monopoly. Jewish scholars — including Norman Golb — were not allowed to evaluate them. The controlled access to the scrolls continues, Golb argued during his testimony. He said his father was excluded from participating in workshops and museum exhibits on the texts while other more popular scholars were invited.

District Attorney Cyrus R. Vance said stealing money isn’t the only type of identity fraud.

“Using fictitious identities to impersonate victims is not what open academic debate seeks to foster,” he said.

Golb faces at least four years in prison on the top charge when he is sentenced Nov. 18. He is free until then.

While Internet impersonation claims have generated lawsuits, prosecutions are rare unless phony identities are used to steal money, experts say.

In one high-profile prosecution, Missouri mother Lori Drew was accused of helping her daughter and a friend pose as a teen boy on MySpace to send hurtful messages to a 13-year-old neighbour girl. The girl committed suicide.

A federal jury in California, where MySpace has its servers, convicted Drew of misdemeanor counts of accessing computers without authorisation. A judge overturned the verdict and acquitted her.
——
Associated Press Writer Jennifer Peltz contributed to this report.

Australian website Anthill a few days ago published an article written by James Tuckerman in an attempt to clarify and define responsible internet protocol in regards to contributions and postings.

They make mention of some of christophercopywriter’s posts around the net and on their own website. We do make quite a few – we like and encourage debate, discussion and intelligent useful information sharing – given free of charge and completely out of goodwill – most of the very best internet marketers around the world use this method of interaction and marketing. Technically it’s called, the “free marketing” method. Whereby quality, valuable and free information and articles are offered to anybody who may be wisely interested thereby proving knowledge from their niche field of writing to the wider reading universe. Have a read of an extract of the Anthill article below… Note christopher copywriter’s mention -

Is Kylie Minogue using spammers to promote her latest album?

September 27, 2010 | By James Tuckerman

If you haven’t already noticed, we use a service called Disqus to manage the reader comments found at the foot of our posts.

It’s a pretty cool tool. For example, it allows users to log in using their Twitter, Facebook and other social media accounts to leave comments and share their online movements with their friends and followers.

Of course, it also raises awareness of our brand, in the process, and increases the number of valuable backlinks to our site.

One thing that it does particularly well is learn, through the actions of many, what comments are likely to be the work of comment spammers.

What is a comment spammer?

Now, I’m not talking about the type of spam that arrives in your email account offering discount viagra and the riches of fallen Nigerian royalty.

I’m talking about the machines that now spray meaningless chatter throughout the bloggersphere, as comments, hoping to get a click back to the offending site.

For example, there is a big distinction between reading an article, leaving a thoughtful comment and then inviting readers to check out your site or service elsewhere — as a real human being, engaged in the conversation — and programming robots to isolate keywords and dump random comments that hopefully somehow reflect the substance of the post.

For example, christopher copywriter is a real person and sometimes leaves comments to complement Anthill articles, such as this one: The eight scams peddled by SEO consultants. In the example given, he also invites readers to check out his activities, views and credentials on his own website as an extension of his comments.

That is perfectly okay. Christopher is adding to the discussion.

What is not okay are comments such as:

I like your work!, http://intense[sic].com/people/buyhydrocodon. Buy buy hydrocodone, duyh.

This comment appeared last month at the foot of a generic introduction to an innovation feature posted in 2007. The article was not work worthy of praise. But, aside from the misdirected positivity, it’s not hard to second-guess that the comment is text-book spam.

This type of pure spam posting has been around since the beginning of the internet.

It’s usually referred to as “Sock Puppetry“- the offender is rightfully termed a “Sock Puppet” and it contributes nothing of any real tangible value to anybody. It’s a very weak and bad tasted attempt to gain some notoriety for themselves back at their own website, usually for some sort of vague attempt at financial remuneration. It’s called spam because it has all the authentic value and tastiness of that wonderful meat product of the same name.

Same goes with anonymous comments. Anybody can post negative thoughtless and sometimes offensive crap under an anonymous pseudonym. Have a quick squizz at this stories comments section from people purporting to be working in advertising on mUmbrella. Did you take a look? Professional critique hey.. WT.. ? If only the clients knew – but the comments could be coming from anywhere around the world… Spam filter standards are the only answer, as is editors ethics, style, points of view and standards - or perhaps, should the comments flow free??

When the worlds current number one most loved brand google, is working hard and getting seriously innovative to do it’s best to make the internet as pleasing for users as possible, even going so far as to scratch mere seconds of each and every users search time though the new creation of google instant, claiming -

• Before Google Instant, the typical searcher took more than 9 seconds to enter a search term, and we saw many examples of searches that took 30-90 seconds to type.
• Using Google Instant can save 2-5 seconds per search.
• If everyone uses Google Instant globally, we estimate this will save more than 3.5 billion seconds a day. That’s 11 hours saved every second.
• 15 new technologies contribute to Google Instant functionality.

It makes one wonder why any editor or blogger would tolerate anonymous mindless dribble on their site. It does fill up space, take up time, but I guess it should be admitted it creates more hits and a bit of buzz on some sites – especially mUmbrella. Yet still, it is a waste of time. A bit of harmless fun perhaps in certain circumstances.

In NYC’s Dead Sea Scrolls case we see it’s been ruled as fraudulent. The repercussions were politically motivated and a deliberate and premeditated attempt at swaying opinion and debate for personal gain. That old adage, a little favourite of mine – “Does the means, justify the ends?” definitely comes to mind. Why are people writing what they write and publishing what they publish, and how are they doing it – who, what, why, when and where – does it effect?

The internet as a media sits between, public relations, marketing, copywriting, advertising, web design, journalism, film making, art direction and politics. Please forgive us if we missed something. But all of these skills will help someone communicating a message online. The message simply needs to be targeted and positioned for its driving purpose. It’s simple semiotics. Only it doesn’t seem to be all that simple – for most people.

And the debate rages on…

christopher copywriter

We do the thinking, which writes the words, that makes your business shine.