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Christopher Dusseldorp | Creative Director
Writing professionally for companies for over 10 years in public relations, advertising copywriting, internet marketing, blogs, e-books and ghostwriting. I run boutique communications agency, christopher copywriter; based in the middle of Sydney, Australia's Fashion, Media, Music, Art & Design District, Surry Hills.If you wish to submit an article to christopher copywriter's blog - e-mail us on the about page.
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Tag Archives: internet marketing
Where Good Ideas Come From
We’ve collected a selection of short cognitive creative thinking essays and videos from prominent thinkers and authors from around the world, as well as some of our own. We’ll be posting them here on our blog over the following weeks … Continue reading
Posted in Art, Ideas, Beauty & Creativity, Beauty, creative and imaginative theory, Innovation, Marketing and Advertising Theory
Tagged advertising copywriter sydney, Advertising Process, Art, Beauty & Creativity, brainstorming, business copywriter, communications strategy, copywriter, ideas, internet marketing, marketing Sydney, public relations sydney, strategy, writer
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If I Knew Then What I Know Now: Advice for Young Creatives
Any young company creative will love the advice generously offered by these outspoken creatives. Have a watch, it’s a pretty good little video.. Brought to you by christopher copywriter Seriously smart creative for seriously smart business. We give thanks to … Continue reading
Posted in Advertising Process, Art, Ideas, Beauty & Creativity, corporate communications, creative and imaginative theory, internet marketing, Marketing and Advertising Theory, Public Relations, publicity, Social Media, Viral Marketing
Tagged advertising, advertising copywriter sydney, Advertising Process, Advertising Tips, Art, Ideas, Beauty & Creativity, business copywriter, christopher copywriter, communications strategy, Creative Theory, ideas, internet marketing, marketing writer, media communications, writer
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The Waiting City ~ Starring Radha Mitchell | Joel Edgerton | Isabel Lucas
Two nights ago on the 15th of July, was the date for the long-awaited Australian première of The Waiting City. It’s now available in most cinemas across Australia. It’s a visually stunning little movie and in a magnificent Australian first … Continue reading
Posted in Art, Ideas, Beauty & Creativity, In the media right now, internet marketing, New advertisments, search engine optimization, Social Media
Tagged christopher copywriter, Facebook, internet marketing, media communications, public relations sydney, publicity, search engine optimisation copywriter, SEO, SMM, SMO, Social Media, Social Media Marketing, SOCIAL MEDIA OPTIMISATION, strategy, sydney, Twitter, viral internet marketing, writer, writing
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Generalist Or Specialist – Help me understand a bit more..
Jacks of All Trades or Masters of One? There can be misconceptions regarding various roles and strategies available in marketing communications and advertising. When trying to understand how marketing or advertising works, the old adage “A little knowledge is a … Continue reading
Posted in Brands, corporate communications, internet marketing, Leadership, Marketing and Advertising Theory, publicity, Social Media
Tagged advertising, advertising copywriter sydney, business copywriter, communications strategy, communications writing, copywriting, internet marketing, marketing, media communications, SOCIAL MEDIA OPTIMISATION, writer
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Australian retailers laggards in online retailing
Australian retailers are failing to capitalise on sales that could be gained from online retailing, while industry experts remain at odds over just how significant the mobile phone will be in the future shopping experience. The way in which technology … Continue reading
Posted in internet marketing, Marketing and Advertising Theory, marketing statistics, New advertisments, new commercials
Tagged advertising, advertising copywriter sydney, Australian Online Retail, communications strategy, internet marketing, marketing, media communications, strategy
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Is Your Business Allowed To Speak?
Copy writing the story of your business. If your brand could speak, what would it say and how would it say it? Perhaps your company isn’t quite yet a well known brand. You probably have some loyal customers and clients … Continue reading
Posted in Advertising Process, Art, Ideas, Beauty & Creativity, creative and imaginative theory, Marketing and Advertising Theory, publicity, Viral Marketing
Tagged advertising, advertising copywriter sydney, Art, Ideas, Beauty & Creativity, Business, business copywriter, copywriter, copywriting, cost effective writing, internet marketing, marketing, pubicity, public relations sydney, strategy, writer, writing
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Before buying new products – Mums place trust in other consumers
Influencing one another Consumer reviews are significantly more trusted than manufacturers descriptions, according to a recent survey of internet savvy United States mum’s by US online video review site EXPO. Online mums doing product research put their faith in descriptions … Continue reading
Google’s “love story in Paris” a huge simplistic hit – with a touching, memorable story
Google’s self-created ‘love story in Paris’ commercial generated huge buzz and rated highly by fans and advertising reviewers aired during the Super Bowl XLVI this year. As in all good advertising it’s the quality of a good idea that counts. … Continue reading
Freelance Writers, Journalists, Broadcasters, Photographers and Artists – Australian 2010 Approved Minimum Pay Rates
Journalists Should Not Work for Free – So Tell Me What They are Paying One of the most depressing things about the present climate is the number of talented journalists who agree to allow mainstream media to publish their work … Continue reading
Posted in In the media right now, internet marketing, Journalism, publicity, Social Media, Viral Marketing
Tagged advertising copywriter sydney, Article Writing, blogs, communications strategy, cost effective writing, ghostwriter, internet marketing, Journalism, public relations sydney, publicity, search engine optimisation copywriter, search engine optimisation writing, SEO
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3 New Ways to Measure the Social Web
When most people think of web analytics, they think about page view tracking; basically, measuring which pages on a website are being viewed. Page view tracking is a well-established technology, but it’s no longer meeting the needs of many of … Continue reading
Posted in internet marketing, marketing statistics, search engine optimization, Social Media, Viral Marketing
Tagged advertising copywriter sydney, business copywriter, communications strategy, copywriter, copywriting, internet marketing, marketing, search engine optimisation copywriting, search engine optimisation writing, SEO, SMO, SOCIAL MEDIA OPTIMISATION, Social networking, viral internet marketing
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