Feeds And Share
-
Christopher Dusseldorp | Creative Director
Writing professionally for companies for over 10 years in public relations, advertising copywriting, internet marketing, blogs, e-books and ghostwriting. I run boutique communications agency, christopher copywriter; based in the middle of Sydney, Australia's Fashion, Media, Music, Art & Design District, Surry Hills.If you wish to submit an article to christopher copywriter's blog - e-mail us on the about page.
-
Latest Comments
Tag Archives: marketing
Adidas events marketing sets a whole new benchmark.
An emotional connection with a brand is essential regardless of the medium or budget. This adidas 3D Mapping Projection got me fairly excited. I’m sure you’ll agree it’s an emotional spectacle of a grand and innovative scale. The music, the … Continue reading
Posted in Art, Art, Ideas, Beauty & Creativity, Beauty, Brands, corporate communications, Ideas and Creativity, Innovation, Marketing and Advertising Theory, Public Relations
Tagged advertising copywriter sydney, Art, Beauty & Creativity, communications strategy, ideas, marketing, media communications, public relations sydney, viral internet marketing
6 Comments
INFLUENCERS – How Trends & Creativity Become Contagious.
We know some stuff sells like wildfire. More than being a mere commodity, some things, some services and cultural practices are entrenched into our personality and psyche. We need to be involved with them. They are an emotional part of … Continue reading
Posted in Advertising Process, Art, Ideas, Beauty & Creativity, Brands, Innovation, internet marketing, Leadership, Marketing and Advertising Theory, marketing statistics, Public Relations, Social Media, Viral Marketing
Tagged advertising copywriter sydney, Advertising Process, Art, Ideas, Beauty & Creativity, communications strategy, communications writing, copywriter, copywriting, internet marketing, marketing, public relations sydney, Social Media, SOCIAL MEDIA OPTIMISATION, sydney, viral internet marketing
1 Comment
The Social Network Official Trailer – In Cinemas around Australia This Week
If you haven’t yet seen the official trailer for The Social Network, a movie about the rise and continued rise of the facebook social media phenomenon, now here’s your chance. Facebook has long since it’s inception become an alternative source … Continue reading
5 Possible Ways to Avoid Your Business From Failing – The Failure Rate of Start Up Companies
The failure rate of start up companies is astonishing! Wherever I look, new businesses are failing. Whether that is online or off-line. What’s intriguing for me to observe is that, in many cases, it’s not so much the product or … Continue reading
Posted in internet marketing, Public Relations, Social Media, Viral Marketing
Tagged advertising copywriter sydney, business copywriter, communications strategy, copywriter, copywriting, internet marketing, marketing, marketing writer, media communications, public relations sydney, publicity, sydney
4 Comments
Public Relations – The profession that dare not speak its name
PR faces image problems in selling itself as an independent discipline. WHEN it comes to self-promotion, public relations academics are ordinary advertisements for their craft. When university teachers were asked how their students would handle BP’s crisis, the responses were … Continue reading
Posted in Art, Ideas, Beauty & Creativity, corporate communications, creative and imaginative theory, In the media right now, internet marketing, Public Relations, publicity, Social Media
Tagged Art, Beauty & Creativity, communications strategy, communications writing, ideas, marketing, public relations sydney, publicity, Social Media, sydney
1 Comment
Generalist Or Specialist – Help me understand a bit more..
Jacks of All Trades or Masters of One? There can be misconceptions regarding various roles and strategies available in marketing communications and advertising. When trying to understand how marketing or advertising works, the old adage “A little knowledge is a … Continue reading
Posted in Brands, corporate communications, internet marketing, Leadership, Marketing and Advertising Theory, publicity, Social Media
Tagged advertising, advertising copywriter sydney, business copywriter, communications strategy, communications writing, copywriting, internet marketing, marketing, media communications, SOCIAL MEDIA OPTIMISATION, writer
Leave a comment
Australian retailers laggards in online retailing
Australian retailers are failing to capitalise on sales that could be gained from online retailing, while industry experts remain at odds over just how significant the mobile phone will be in the future shopping experience. The way in which technology … Continue reading
Posted in internet marketing, Marketing and Advertising Theory, marketing statistics, New advertisments, new commercials
Tagged advertising, advertising copywriter sydney, Australian Online Retail, communications strategy, internet marketing, marketing, media communications, strategy
Leave a comment
Is Your Business Allowed To Speak?
Copy writing the story of your business. If your brand could speak, what would it say and how would it say it? Perhaps your company isn’t quite yet a well known brand. You probably have some loyal customers and clients … Continue reading
Posted in Advertising Process, Art, Ideas, Beauty & Creativity, creative and imaginative theory, Marketing and Advertising Theory, publicity, Viral Marketing
Tagged advertising, advertising copywriter sydney, Art, Ideas, Beauty & Creativity, Business, business copywriter, copywriter, copywriting, cost effective writing, internet marketing, marketing, pubicity, public relations sydney, strategy, writer, writing
2 Comments
3 New Ways to Measure the Social Web
When most people think of web analytics, they think about page view tracking; basically, measuring which pages on a website are being viewed. Page view tracking is a well-established technology, but it’s no longer meeting the needs of many of … Continue reading
Posted in internet marketing, marketing statistics, search engine optimization, Social Media, Viral Marketing
Tagged advertising copywriter sydney, business copywriter, communications strategy, copywriter, copywriting, internet marketing, marketing, search engine optimisation copywriting, search engine optimisation writing, SEO, SMO, SOCIAL MEDIA OPTIMISATION, Social networking, viral internet marketing
3 Comments
How many people buy online? Australian internet marketing statistics.
I’m happy to note and share for you the latest statistics highlighting the importance of internet marketing through shear online sales revenue throughout Australia. Nobody needs to point out the bargains, information and fun of shopping online. That’s obvious. Internet … Continue reading
Posted in internet marketing, marketing statistics, Social Media
Tagged advertising, blogs, communications strategy, internet marketing, marketing, marketing writer, search engine optimisation copywriter, search engine optimisation copywriting, search engine optimisation writing, SEO, SMO, Social Media, SOCIAL MEDIA OPTIMISATION, Social networking, sydney
5 Comments
