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Christopher Dusseldorp | Creative Director
Writing professionally for companies for over 10 years in public relations, advertising copywriting, internet marketing, blogs, e-books and ghostwriting. I run boutique communications agency, christopher copywriter; based in the middle of Sydney, Australia's Fashion, Media, Music, Art & Design District, Surry Hills.If you wish to submit an article to christopher copywriter's blog - e-mail us on the about page.
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Tag Archives: public relations sydney
Where Good Ideas Come From
We’ve collected a selection of short cognitive creative thinking essays and videos from prominent thinkers and authors from around the world, as well as some of our own. We’ll be posting them here on our blog over the following weeks … Continue reading
Posted in Art, Ideas, Beauty & Creativity, Beauty, creative and imaginative theory, Innovation, Marketing and Advertising Theory
Tagged advertising copywriter sydney, Advertising Process, Art, Beauty & Creativity, brainstorming, business copywriter, communications strategy, copywriter, ideas, internet marketing, marketing Sydney, public relations sydney, strategy, writer
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Public Relations – The profession that dare not speak its name
PR faces image problems in selling itself as an independent discipline. WHEN it comes to self-promotion, public relations academics are ordinary advertisements for their craft. When university teachers were asked how their students would handle BP’s crisis, the responses were … Continue reading
Posted in Art, Ideas, Beauty & Creativity, corporate communications, creative and imaginative theory, In the media right now, internet marketing, Public Relations, publicity, Social Media
Tagged Art, Beauty & Creativity, communications strategy, communications writing, ideas, marketing, public relations sydney, publicity, Social Media, sydney
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The Waiting City ~ Starring Radha Mitchell | Joel Edgerton | Isabel Lucas
Two nights ago on the 15th of July, was the date for the long-awaited Australian première of The Waiting City. It’s now available in most cinemas across Australia. It’s a visually stunning little movie and in a magnificent Australian first … Continue reading
Posted in Art, Ideas, Beauty & Creativity, In the media right now, internet marketing, New advertisments, search engine optimization, Social Media
Tagged christopher copywriter, Facebook, internet marketing, media communications, public relations sydney, publicity, search engine optimisation copywriter, SEO, SMM, SMO, Social Media, Social Media Marketing, SOCIAL MEDIA OPTIMISATION, strategy, sydney, Twitter, viral internet marketing, writer, writing
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A Few Good Creative Men.
We stumbled across this classic advertising spoof of that amazingly memorable scene from A Few Good Men. You know the scene, the one where Jack Nicholson plays Col. Nathan R. Jessep screaming “You can’t handle the truth!” at a much … Continue reading
Posted in Advertising Process, Art, Ideas, Beauty & Creativity, corporate communications, creative and imaginative theory, Marketing and Advertising Theory, Viral Marketing
Tagged advertising, advertising copywriter sydney, business copywriter, business copywriting, communications strategy, copywriter, copywriting, public relations sydney, writer, writing
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The Dolt’s Guide To Self-Organization
I found this slide share description of the term “self-organization” by @jurgenappelo and how it relates to management (which includes governance and leadership) thought-provoking, informative and fun. Double click – The Dolt’s Guide To Self-Organization And enjoy this interesting slide … Continue reading
Is Your Business Allowed To Speak?
Copy writing the story of your business. If your brand could speak, what would it say and how would it say it? Perhaps your company isn’t quite yet a well known brand. You probably have some loyal customers and clients … Continue reading
Posted in Advertising Process, Art, Ideas, Beauty & Creativity, creative and imaginative theory, Marketing and Advertising Theory, publicity, Viral Marketing
Tagged advertising, advertising copywriter sydney, Art, Ideas, Beauty & Creativity, Business, business copywriter, copywriter, copywriting, cost effective writing, internet marketing, marketing, pubicity, public relations sydney, strategy, writer, writing
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Freelance Writers, Journalists, Broadcasters, Photographers and Artists – Australian 2010 Approved Minimum Pay Rates
Journalists Should Not Work for Free – So Tell Me What They are Paying One of the most depressing things about the present climate is the number of talented journalists who agree to allow mainstream media to publish their work … Continue reading
Posted in In the media right now, internet marketing, Journalism, publicity, Social Media, Viral Marketing
Tagged advertising copywriter sydney, Article Writing, blogs, communications strategy, cost effective writing, ghostwriter, internet marketing, Journalism, public relations sydney, publicity, search engine optimisation copywriter, search engine optimisation writing, SEO
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Australians – world’s biggest users of social media
Australians are the world’s most prolific users of social media according to new data from the Nielsen Company. From statistics published recently via social media release (SMR) on nielsenwire. Nielsen, the global marketing statistics firm carried out an international comparison … Continue reading
Posted in In the media right now, internet marketing, marketing statistics, Social Media
Tagged advertising, Australia, business copywriter, communications strategy, communications writing, internet marketing, public relations sydney, SMO, Social Media, SOCIAL MEDIA OPTIMISATION, Social networking, sydney
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Visual Thinking – Lessons on creativity and imagination by Kermit the Frog
Kermit the Frog gives away a creative’s secret. It takes a little more practice than 3 minutes and 48 seconds to get all those random, seemingly magic, targeted and purposeful creative juices flowing in a way that does something that … Continue reading
Posted in Art, Ideas, Beauty & Creativity, creative and imaginative theory, Marketing and Advertising Theory
Tagged advertising, advertising copywriter sydney, Advertising Process, brainstorming, christopher copywriter, communications writing, copywriter, copywriting, public relations sydney, viral internet marketing, writer
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Orson Welles’ Original War of the Worlds Broadcast Returns & The Dark Knight – Go Viral!!
With our society’s extensive use of the internet, viral marketing has become an invaluable tool for movie marketing.
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Posted in internet marketing, Marketing and Advertising Theory, Viral Marketing
Tagged advertising, advertising copywriter sydney, blogs, business copywriter, communications strategy, copywriter, copywriting, internet marketing, marketing writer, public relations sydney, viral, viral internet marketing
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